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9.5

SpotScore

Marketo

Marketo Reviews in July 2026: User Ratings, Pros & Cons

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4

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Marketo Reviews & Ratings

4

Very Good

Based on 4604 ratings & 2430 reviews

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Rating Distribution

Excellent

(1247)

Very Good

(905)

Good

(160)

Poor

(70)

Terrible

(48)

Spotsaas Editor’s POV

Adobe Marketo Engage has emerged as a standout marketing automation platform, offering excellent tools for streamlining workflows, automating campaigns, and leveraging AI to personalize customer engagement. Its robust features, such as email marketing automation, landing page creation, and CRM integrations, empower businesses to deliver data-driven and efficient ...Read more

Marketo pros and cons

  • Marketing automation covers workflows, email campaigns, lead scoring, and campaign management.

  • Strong CRM integrations support customer relationship management and lead nurturing.

  • Interface is approachable enough for team members to train without extensive IT support.

  • Analytics and reporting provide insights for optimizing marketing strategies.

  • Steep learning curve for beginners, with complexity in advanced features requiring extensive training.

  • High subscription cost, making it less accessible for small-scale businesses or startups.

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Showing 481-490 out of 2430

NP

Nidhi P

11/17/19

5 out of 5

"Marketo review"

What do you like best about Adobe Marketo Engage? It is very flexible and easy to use. It is very user friendly. Also i like it since it support programs and logics. What do you dislike about Adobe Marketo Engage? Can't complain of anything so far since it support me in everything i do. Recommendations to others considering Adobe Marketo Engage: Yes What problems is Adobe Marketo Engage solving and how is that benefiting you? Marketo is super easy to learn and to setup.

EC

Eduardo C

11/16/19

4 out of 5

"Powerful integration: Email, automate, nurture and more"

What do you like best about Adobe Marketo Engage? Marketo is very flexible: You can use the information of a campaign already run to recreate it, or recycle for another one. Very useful and easy to create segments for each campaign using a single database for all your contacts. What do you dislike about Adobe Marketo Engage? Your emails sometimes get stuck with no apparent reason so you need to go deep to investigate. Some functionality is restricted to the version of your contract or ...

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AU

Anonymous User

11/15/19

3 out of 5

"Marketo "

What do you like best about Adobe Marketo Engage? Once you get the hang of Marketo it's not difficult to use. What do you dislike about Adobe Marketo Engage? It takes a while to understand how to use Marketo. It can be complicated to get specific analytics and it does not present findings in a user-friendly way. It also does not make ou aware if an email was not sent correctly, you have to manually check each time. What problems is Adobe Marketo Engage solving and how is that benefiting ...

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CM

Carmine M

11/15/19

5 out of 5

"Awesome automation tool- endless possibilities. "

What do you like best about Adobe Marketo Engage? Marketo allows us to automate so many functions that improve QoL of both our marketing and sales teams. What do you dislike about Adobe Marketo Engage? There is a lot to learn, but that isn’t really a dislike. Attending some of the training is definitely recommended to maximize use of the tool. What problems is Adobe Marketo Engage solving and how is that benefiting you? Saving endless amounts of time and offering a better customer/prospect ...

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AU

Anonymous User

11/14/19

5 out of 5

"Best automation platform for your Marketing Initatives"

What do you like best about Adobe Marketo Engage? Marketo has exceptional integration with Salesforce, which is key to our business for Marketing and Sales alignment. It also has a great community for support. What do you dislike about Adobe Marketo Engage? The templates are not that good, so we developed our own Recommendations to others considering Adobe Marketo Engage: When choosing Marketo as a platform, make sure you have your digital strategy defined so you know what you need Marketo ...

Read more

AU

Anonymous User

11/14/19

5 out of 5

"Powerful Marketing Automation Solution"

What do you like best about Adobe Marketo Engage? Integration and Analytics - In terms of structure, Marketo and Salesforce integrate seamlessly together. Marketo's analytics provide you with the ability to track campaigns and pull reports to access data from any point. Marketo's flexibility is where it excels. What do you dislike about Adobe Marketo Engage? Can run a bit slow across the organization. The interface is a bit clunky. Recommendations to others considering Adobe Marketo ...

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AU

Anonymous User

11/14/19

5 out of 5

"Fully integrates with Salesforce.com "

What do you like best about Adobe Marketo Engage? Can fully integrate with Salesforce.com and fully automated. What do you dislike about Adobe Marketo Engage? So far with type of marketing effort that we do in our company it works perfectly. What problems is Adobe Marketo Engage solving and how is that benefiting you? Complete automation of marketing initiatives and integration with our company’s crm.

AU

Anonymous User

11/13/19

4 out of 5

"Senior Campaigns Management Associate"

What do you like best about Adobe Marketo Engage? Very easy to use especially the part of using a smartlist to pull data in the database. Creating emails and landing pages are very easy as well. Love that you can edit thru HTML. What do you dislike about Adobe Marketo Engage? Reporting. Everything needs to be done manually after downloading the report. We find the results in Email Insights and the results directly pull from list somewhat inconsistent. Recommendations to others considering ...

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RC

Rodolfo C

11/13/19

5 out of 5

"Automation is key"

What do you like best about Adobe Marketo Engage? It helps us to create campaigns and have a data base which can be connected in SFDC What do you dislike about Adobe Marketo Engage? Few times there are errors so it needs to be refresh What problems is Adobe Marketo Engage solving and how is that benefiting you? Getting the correct tagging for our data and reason why some data are uncleaned. And helps us to identify what data is clean

HL

Hazel L

11/13/19

4 out of 5

"Marketo Platform Review"

What do you like best about Adobe Marketo Engage? Marketo is an automation platform wherein you can nurture your leads by using email campaigns. It automates our email campaigns and provides a flexible usage. What do you dislike about Adobe Marketo Engage? Marketo is an automation platform but there are still some features that are tedious in terms of pulling out data, numbers, and performances. It also lacks in providing insights for our campaign performances. There are times that the ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].