Marketo Reviews in July 2026: User Ratings, Pros & Cons

"Marketo is the Marketing Automation tool, by and for Marketers"

What do you like best about Adobe Marketo Engage? * Ease of use via intuitive drag-and-drop Interface * Superb documentation & active user community * Reliable rest API and tons of product partners with integrations (Launchpoint) * Email tools like snippets and surveys make creating amazing emails simple * Effortless integration with Salesforce.com * Built-in campaign analytics presented as in-app dashboards * Absolutely incredible Professional Services team for implementation and ongoing ...

"efficient automation software"

What do you like best about Adobe Marketo Engage? Software is easy to use with plenty of different features and project folders. Syncs perfectly with Salesforce and makes automation of program workflows easy. Makes lead gen process very easy and time effective. What do you dislike about Adobe Marketo Engage? While the platform is very comprehensive the entire program is a lot to learn and can be very consuming. Luckily, we have Marketo experts to help but a bit UX would be nice to digest ...

"efficient automation software"

What do you like best about Adobe Marketo Engage? Software is easy to use with plenty of different features and project folders. Syncs perfectly with Salesforce and makes automation of program workflows easy. Makes lead gen process very easy and time effective. What do you dislike about Adobe Marketo Engage? While the platform is very comprehensive the entire program is a lot to learn and can be very consuming. Luckily, we have Marketo experts to help but a bit UX would be nice to digest ...

"Marketo has changed my life as a marketer!"

What do you like best about Adobe Marketo Engage? Of the many great thing I could say about Marketo, I would have to say the most impressive thing is how they listen to their customers and add the features that the people who use the system request. Every month there is a new release that has great new features. I have been using Marketo for almost 4 years and I have seen it evolve so much adding new features and improving user experience. What do you dislike about Adobe Marketo ...

"Marketo Review"

What do you like best about Adobe Marketo Engage? I liked best in Marketo is that it is useful and highly efficient marketing software that drives agile growing small and global companies. It helps to develop segmented lists with its data and the demographic information given. This marketing tool is a big help in terms of creating assets to Customers, Partners, Prospects and Opportunities that are engaged with Sales that Marketo can target with its personas and tailoring communications base ...

"Need to be updated with new Marketing needs!"

What do you like best about Adobe Marketo Engage? It was a brand known for "Marketing Automation" and can be integrated with a CRM What do you dislike about Adobe Marketo Engage? Reporting and analytics is a bummer, there's also a need to have seamless integration with CRM. Everything is quite manual when it comes to reporting. Recommendations to others considering Adobe Marketo Engage: check your needs, if it's only for marketing automation then Marketo has it. But it needs to work on ...

"Marketo - The Cadillac of CRMs"

What do you like best about Adobe Marketo Engage? With Marketo, I can gather intel and analysis for very specific data sets that I can't achieve with other CRMs. I can set up forms and workflows using if/then statements to send leads curated marketing collateral that fulfills their needs. In turn, I can convert leads to sales and move them through the funnel quickly. Also, I find Marketo's reporting tool the best method for researching leads and their engagement which makes my job ...

"The best Marketing Automation platform around"

What do you like best about Adobe Marketo Engage? There is a learning curve, but that is true of any advanced system. Once you get the hang of it, everything in Marketo is really easy. There is one set of principles to learn, and everything works that way, from sending an email blast to setting up advanced reporting. The integration with Salesforce is very strong, it provides many opportunities for insight and reporting and it is very helpful in closing the gap between marketing and sales. ...

"My Marketo Navigation and Usage Review"

What do you like best about Adobe Marketo Engage? Marketo is a platform that we are using to run our marketing campaigns and sales initiatives. I am so happy that it's easy to use and navigate. What I really love the most are the following: 1. Smart Lists - how we can run reports and pull-out data through smart lists. It allows us to freely use and make filter logic depends on what really want to see. 2. Landing Page - You can drag and drop contents in your desired place. It also allows us ...

"Need to be updated with new Marketing needs!"

What do you like best about Adobe Marketo Engage? It was a brand known for "Marketing Automation" and can be integrated with a CRM What do you dislike about Adobe Marketo Engage? Reporting and analytics is a bummer, there's also a need to have seamless integration with CRM. Everything is quite manual when it comes to reporting. Recommendations to others considering Adobe Marketo Engage: check your needs, if it's only for marketing automation then Marketo has it. But it needs to work on ...