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9.5

SpotScore

Marketo

Marketo Reviews in July 2026: User Ratings, Pros & Cons

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4

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Marketo Reviews & Ratings

4

Very Good

Based on 4604 ratings & 2430 reviews

Rating Distribution

Excellent

(1247)

Very Good

(905)

Good

(160)

Poor

(70)

Terible

(48)

Spotsaas Editor’s POV

Adobe Marketo Engage has emerged as a standout marketing automation platform, offering excellent tools for streamlining workflows, automating campaigns, and leveraging AI to personalize customer engagement. Its robust features, such as email marketing automation, landing page creation, and CRM integrations, empower businesses to deliver data-driven and efficient ...Read more

Marketo pros and cons

  • Marketing automation covers workflows, email campaigns, lead scoring, and campaign management.

  • Strong CRM integrations support customer relationship management and lead nurturing.

  • Interface is approachable enough for team members to train without extensive IT support.

  • Analytics and reporting provide insights for optimizing marketing strategies.

  • Steep learning curve for beginners, with complexity in advanced features requiring extensive training.

  • High subscription cost, making it less accessible for small-scale businesses or startups.

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Showing 461-470 out of 2430

JK

Josh K

12/29/19

4.5 out of 5

"Great Marketing Automation tool"

What do you like best about Adobe Marketo Engage? Easy to use and Marketo is always innovating. Robust and must have for a marketing team. They have yearly summits that help you not only learn the platform but how to best leverage the platform to try different marketing approaches. What do you dislike about Adobe Marketo Engage? UI friction- Everything has a loading time and can slow down things and waste time. Great platform but you have to know what you are doing. Recommendations to ...

Read more

JK

Josh K

12/29/19

4.5 out of 5

"Great Marketing Automation tool"

What do you like best about Adobe Marketo Engage? Easy to use and Marketo is always innovating. Robust and must have for a marketing team. They have yearly summits that help you not only learn the platform but how to best leverage the platform to try different marketing approaches. What do you dislike about Adobe Marketo Engage? UI friction- Everything has a loading time and can slow down things and waste time. Great platform but you have to know what you are doing. Recommendations to ...

Read more

TR

Thomas R

12/28/19

3.5 out of 5

"Ideal to deepen the market idea as a strategy"

What do you like best about Adobe Marketo Engage? It is definitely a very flexible program, it stands out to achieve a good partnership for sales. That is, I use it to share messages, view qualified prospects, profile information and their respective behavior. In addition to this its support is very complete, just as its deployment is extremely powerful there are no errors while it is in development. What do you dislike about Adobe Marketo Engage? I consider that it presents weaknesses in ...

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JP

Jackie P

12/05/19

4.5 out of 5

"Excellent Marketing Automation and Customer Engagement Solution"

What do you like best about Adobe Marketo Engage? I most like that you can track ROI on your campaigns. It provides a lot more insight into what is working well and what doesn't work well. I like that Marketo listens to their customers and continues to add new features that make it easier to do our job and meet business objectives. What do you dislike about Adobe Marketo Engage? I would like to be able to subscribe to smart lists not just reports. - Update: They have added the feature to ...

Read more

JP

Jackie P

12/05/19

4.5 out of 5

"Excellent Marketing Automation and Customer Engagement Solution"

What do you like best about Adobe Marketo Engage? I most like that you can track ROI on your campaigns. It provides a lot more insight into what is working well and what doesn't work well. I like that Marketo listens to their customers and continues to add new features that make it easier to do our job and meet business objectives. What do you dislike about Adobe Marketo Engage? I would like to be able to subscribe to smart lists not just reports. - Update: They have added the feature to ...

Read more

AU

Anonymous User

11/28/19

4 out of 5

"Robust and scalable Marketing Automation Platform"

What do you like best about Adobe Marketo Engage? The backbone of Marketo is lifecycle processing. Beyond email automation, you can automate redundant tasks from enhancing data to reporting. What do you dislike about Adobe Marketo Engage? The user interface is not approachable or intuitive. It is a frustrating journey to navigate the tool. Recommendations to others considering Adobe Marketo Engage: Marketo is a robust and powerful tool made for enterprise-level organizations. If your ...

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JD

Juan de Dios N

11/26/19

4.5 out of 5

"Great marketing automation tool"

What do you like best about Adobe Marketo Engage? - Easy to use – The usability of the platform is superb, and while it may not have the best-looking UIs out there, it is well-labeled for easy familiarization. - Salesforce Integration – While syncing does take some time, the two tools complement each other really well when it comes to integration and digital marketing features. - Exceptional customer support and helpful community What do you dislike about Adobe Marketo Engage? The inability ...

Read more

JD

Juan de Dios N

11/26/19

4.5 out of 5

"Great marketing automation tool"

What do you like best about Adobe Marketo Engage? - Easy to use – The usability of the platform is superb, and while it may not have the best-looking UIs out there, it is well-labeled for easy familiarization. - Salesforce Integration – While syncing does take some time, the two tools complement each other really well when it comes to integration and digital marketing features. - Exceptional customer support and helpful community What do you dislike about Adobe Marketo Engage? The inability ...

Read more

AU

Anonymous User

11/23/19

4 out of 5

"Marketo is a great marketing platform!"

What do you like best about Adobe Marketo Engage? What I like about Marketo is how easy to navigate it is, very user-friendly for our campaign initiatives and pulling-out data based from our criteria. As a data specialist collaborating with the campaign management, this tool helps us to a lot! What do you dislike about Adobe Marketo Engage? I think Marketo as an automation software is in a traditional phase and more in a manual setting which needs for improvement. This platform is lack of ...

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AU

Anonymous User

11/22/19

2.5 out of 5

"Marketo user review"

What do you like best about Adobe Marketo Engage? It's easy to navigate and set up email campaigns. What do you dislike about Adobe Marketo Engage? The naming conventions are not very intuitive so when I started using the programme or for new starters in a team it can be easy to get lost. The integration between SFDC and Marketo is challenging at times. Recommendations to others considering Adobe Marketo Engage: The platform has its faults, however, the contact with the live chat is great ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].