Marketo Reviews in July 2026: User Ratings, Pros & Cons

"Marketo is a wonderful tool I’ve used to create targeted email campaigns."

What do you like best about Adobe Marketo Engage? Marketo’s logic capabilities allow for easy nurture campaign set ups What do you dislike about Adobe Marketo Engage? It’s a complicated product. No quick ways around anything. Building a campaign takes time. Compared to Eloqua where you can build a campaign on one canvas and include all your assets in the same place. Recommendations to others considering Adobe Marketo Engage: Establish your objective first. Are you a a large organisation ...

"Use of Marketo to improve customer experience"

What do you like best about Adobe Marketo Engage? Marketo is an efficient tool for automating large sections of the customer journey thus driving efficiencies What do you dislike about Adobe Marketo Engage? The tool requires specific technical skills What problems is Adobe Marketo Engage solving and how is that benefiting you? Automating customer journeys

"Use of Marketo to improve customer experience"

What do you like best about Adobe Marketo Engage? Marketo is an efficient tool for automating large sections of the customer journey thus driving efficiencies What do you dislike about Adobe Marketo Engage? The tool requires specific technical skills What problems is Adobe Marketo Engage solving and how is that benefiting you? Automating customer journeys

"Marketo API developer integrating with PHP systems"

What do you like best about Adobe Marketo Engage? The email syntax is simple and effective. It provides a lot of freedom, unlike other platforms. Marketo is very straightforward, you work on the template and use the UI to manage the fields. Very good for developers. What do you dislike about Adobe Marketo Engage? The UI on Marketo is not good. It feels like your entering a CMS from the early 2000s. I think it should be updated. Not necessarily all the UX, but really, all the ...

"great tool for email marketing and Lead database management"

What do you like best about Adobe Marketo Engage? Easy to use, intuitive, extraordinary tool for email marketing and landing page creation. What do you dislike about Adobe Marketo Engage? I’d like to have access to free advance courses What problems is Adobe Marketo Engage solving and how is that benefiting you? Email creation Landing page creation Lead database management All integrated

"great tool for email marketing and Lead database management"

What do you like best about Adobe Marketo Engage? Easy to use, intuitive, extraordinary tool for email marketing and landing page creation. What do you dislike about Adobe Marketo Engage? I’d like to have access to free advance courses What problems is Adobe Marketo Engage solving and how is that benefiting you? Email creation Landing page creation Lead database management All integrated

"An easy to use product"

What do you like best about Adobe Marketo Engage? I like that it covers all the tools a marketeer would require, with separate products so you can focus on what you will actually use What do you dislike about Adobe Marketo Engage? I'm not sure what the price currently is but it used to be fairly expensive. Also, it would freeze occasionally. Recommendations to others considering Adobe Marketo Engage: Lots of the users are really active on the Marketo community so get involved - lots of tips ...

"Brilliant flows"

What do you like best about Adobe Marketo Engage? Marketo was brilliant as they supplied you with Marketo University Training Online to teach you everything you need to know and put you at ease. The customer journey flows are fantastic in Marketo and pretty much unlimited as to what you can do which also leads on to more complete automation abilities. I’d definitely recommend Marketo to a business who are looking to progress from a platform such as Mailchimp. What do you dislike about Adobe ...

"User friendly marketing automation"

What do you like best about Adobe Marketo Engage? Marketers controlled platform designed to deliver quick wins What do you dislike about Adobe Marketo Engage? Adobe owns this product, no focus from adobe it should have grown multiple folds by this time What problems is Adobe Marketo Engage solving and how is that benefiting you? Sales and marketing alignment. Incremental uplift in new customer acquisitions

"A complete marketing automation tool"

What do you like best about Adobe Marketo Engage? It’s an intuitive platform to use. Most of the campaigns/ programs and flows you’d want to deploy are built into the tool, which makes deployment smooth and quick. What do you dislike about Adobe Marketo Engage? Lack of flexibility in some cases - which is the downside of having out of the box features. If there’s anything you need and the platform can’t deliver, you’ll have to rely on product development to bring this in their ...