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9.5

SpotScore

Marketo

Marketo Reviews in July 2026: User Ratings, Pros & Cons

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4

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Marketo Reviews & Ratings

4

Very Good

Based on 4604 ratings & 2430 reviews

Rating Distribution

Excellent

(1247)

Very Good

(905)

Good

(160)

Poor

(70)

Terible

(48)

Spotsaas Editor’s POV

Adobe Marketo Engage has emerged as a standout marketing automation platform, offering excellent tools for streamlining workflows, automating campaigns, and leveraging AI to personalize customer engagement. Its robust features, such as email marketing automation, landing page creation, and CRM integrations, empower businesses to deliver data-driven and efficient ...Read more

Marketo pros and cons

  • Marketing automation covers workflows, email campaigns, lead scoring, and campaign management.

  • Strong CRM integrations support customer relationship management and lead nurturing.

  • Interface is approachable enough for team members to train without extensive IT support.

  • Analytics and reporting provide insights for optimizing marketing strategies.

  • Steep learning curve for beginners, with complexity in advanced features requiring extensive training.

  • High subscription cost, making it less accessible for small-scale businesses or startups.

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Showing 441-450 out of 2430

AU

Anonymous User

03/19/20

4.5 out of 5

"One of the best marketing tool."

What do you like best about Adobe Marketo Engage? Email campaign, report generation and more What do you dislike about Adobe Marketo Engage? I suggest more user friendly environment Recommendations to others considering Adobe Marketo Engage: can't think. What problems is Adobe Marketo Engage solving and how is that benefiting you? It is good in identifying business lead that can turn into profit.

AU

Anonymous User

03/19/20

4.5 out of 5

"One of the best marketing tool."

What do you like best about Adobe Marketo Engage? Email campaign, report generation and more What do you dislike about Adobe Marketo Engage? I suggest more user friendly environment Recommendations to others considering Adobe Marketo Engage: can't think. What problems is Adobe Marketo Engage solving and how is that benefiting you? It is good in identifying business lead that can turn into profit.

AU

Anonymous User

03/18/20

4 out of 5

"Marketo was one of the effective tool for specially in my company's account based marketing issues"

What do you like best about Adobe Marketo Engage? Marketo eased us to get marketing automation for the multifunctional marketing services and products of our company. Additionally, Marketo helped our department to choose and involve right customers to our products. What do you dislike about Adobe Marketo Engage? Software customer service team was kind, but to answer questions and reply emails sometimes took some business days that delayed our work. Recommendations to others considering ...

Read more

JF

James F

03/03/20

4 out of 5

"Marketo the platform that is ideal for your company"

What do you like best about Adobe Marketo Engage? Marketo has the possibility to provide information, as well as is excellent for sending by emails in batches and fast, in turn contains personal growth, lead tracking, and an intelligent list of filtering. What do you dislike about Adobe Marketo Engage? Marketo has fewer reports available, as well as the user interface is outdated, the Marketo site can have many errors sometimes, the customer service is usually a bit deficient so I would ...

Read more

AU

Anonymous User

03/03/20

4.5 out of 5

"A marketing automation platform that's super user friendly!"

What do you like best about Adobe Marketo Engage? Marketo is amazing--and I've used a variety of marketing automation platforms in the past. It's easy to use and integrates widely with a range of other popular applications like Salesforce, LinkedIn, etc. It loads pretty fast too compared to other MAPs and you can build a segment or send an email easily in seconds. What do you dislike about Adobe Marketo Engage? While it is easy to use, I find that when you want to build more unique ...

Read more

AU

Anonymous User

03/03/20

4.5 out of 5

"A marketing automation platform that's super user friendly!"

What do you like best about Adobe Marketo Engage? Marketo is amazing--and I've used a variety of marketing automation platforms in the past. It's easy to use and integrates widely with a range of other popular applications like Salesforce, LinkedIn, etc. It loads pretty fast too compared to other MAPs and you can build a segment or send an email easily in seconds. What do you dislike about Adobe Marketo Engage? While it is easy to use, I find that when you want to build more unique ...

Read more

AT

Alexander Tyler

02/27/20

4 out of 5

I saw their product somewhere else and…

I saw their product somewhere else and tried it myself. All I can say is there is nothing to blame on.

GK

Guido K

02/26/20

4 out of 5

"All around marketing platform"

What do you like best about Adobe Marketo Engage? Very strong on the Salesforce integration, which is a key differentiator from its competition.Strong reporting helps you bridge the gap between marketing and sales and be more efficient on each sales cycle. The product keeps evolving in each new iteration. What do you dislike about Adobe Marketo Engage? Not very easy to use. There is a learning curve if you plan on taking full advantage of all of its functionalities. API integration can be a ...

Read more

IR

Ian R

02/24/20

1.5 out of 5

"Difficult to use, but a powerful tool nonetheless"

What do you like best about Adobe Marketo Engage? Wide array of functions: email template creation; Landing page creation; automation paths What do you dislike about Adobe Marketo Engage? Extremely difficult to use, requires at least one trained, dedicated Marketo user. Recommendations to others considering Adobe Marketo Engage: Steep learning curve; will need dedicated users to set up automation flows and do any type of advanced use cases. What problems is Adobe Marketo Engage solving and ...

Read more

IR

Ian R

02/24/20

1.5 out of 5

"Difficult to use, but a powerful tool nonetheless"

What do you like best about Adobe Marketo Engage? Wide array of functions: email template creation; Landing page creation; automation paths What do you dislike about Adobe Marketo Engage? Extremely difficult to use, requires at least one trained, dedicated Marketo user. Recommendations to others considering Adobe Marketo Engage: Steep learning curve; will need dedicated users to set up automation flows and do any type of advanced use cases. What problems is Adobe Marketo Engage solving and ...

Read more

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].