Marketo Reviews in July 2026: User Ratings, Pros & Cons

"Best Marketing Automation Tool Out there"

What do you like best about Adobe Marketo Engage? I've used Marketo for 3 years at a previous company and it's the best tool I've worked with. The tool seamlessly integrates with the CRM system and the two way communication provided our sales/marketing team great insights. Marketo is also very robust and has the flexibility to customize landing pages and emails and start from scratch. I loved you didn't have to stick with a standardized template. Also, cleaning the database was very ...

"Best Marketing Automation Tool Out there"

What do you like best about Adobe Marketo Engage? I've used Marketo for 3 years at a previous company and it's the best tool I've worked with. The tool seamlessly integrates with the CRM system and the two way communication provided our sales/marketing team great insights. Marketo is also very robust and has the flexibility to customize landing pages and emails and start from scratch. I loved you didn't have to stick with a standardized template. Also, cleaning the database was very ...

"Great CRM with great campaign capabilities"

What do you like best about Adobe Marketo Engage? Scoring, multi touch campaign and nurture . Marketo is our Marketing Automation platform use to promote all of our demand generation campaigns, execute nurture , implement lead and contact scoring and push leads to convert and reach a MQL status for sales followup. What do you dislike about Adobe Marketo Engage? would like to have more capabilities around the account level reporting. The CRM is not always simple to navigate and get easy ...

"Best B2B Marketing Automation Platform"

What do you like best about Adobe Marketo Engage? For all B2B service providers out there, if you're thinking about Marketing Automation then Marketo is the solution. Drive acquisition to advocacy with all measurable results using Lead Management, Email Marketing, Account-Based Marketing, Revenue attribution, etc. What do you dislike about Adobe Marketo Engage? Reporting is still behind as compared to other players in Marketo. Landing Page Builder can be made quick and easy. Recommendations ...

"A very neat marketing automation platform"

What do you like best about Adobe Marketo Engage? Marketo is very simple to use, yet it allows me to run the most sophisticated nurturing campaigns with lead sourcing and lead scoring. I love the easy interface and creating new drip campaigns in Marketo with clear goals for defining the customer journey, excites me. I love the integration part with Salesforce. What do you dislike about Adobe Marketo Engage? Marketo's native landing-page builder could become better What problems is Adobe ...

"B2B Lead Gen Made Easy with Marketo"

What do you like best about Adobe Marketo Engage? Advanced option for data repositories help global organizations manage regional marketing campaigns a lot easier. Regional marketing managers can leverage shared resources from global marketing team and plug in specific messaging tailored towards local audience, which leads to greater conversion rates for email marketings or dripping campaigns. What do you dislike about Adobe Marketo Engage? The UI of in Marketo needs to be enhanced so some ...

"Best in Class Marketing Automation"

What do you like best about Adobe Marketo Engage? The flexibility and power of the tool sets it apart What do you dislike about Adobe Marketo Engage? There are a lot of little quality of life features I wish it had - such as reCAPTCHA integration, email previews across all the popular email clients, easier score deprecation Recommendations to others considering Adobe Marketo Engage: Do the training - you'll never get the most out of it if you do not have at least one expert on staff. What ...

"Great program - terrible documentation - support is getting better"

What do you like best about Adobe Marketo Engage? The system is much more customizable than other systems I've used in the past. It has a slight learning curve, but the training is pretty decent. The community is very useful and the user groups have been very welcoming. What do you dislike about Adobe Marketo Engage? 2/20/2020 update - After much complaining, Adobe gave us a new support team. They've been much more helpful and prompt at providing responses. I would recommend hiring one of ...

"A sensational Marketing Automation Platform."

What do you like best about Adobe Marketo Engage? I like how this software automates sales and marketing operations with this tool. It's easy to run marketing campaigns with this software. It enhance real-time reporting and analysis. What do you dislike about Adobe Marketo Engage? I got no complain with this marketing automation as it meets all our needs. Recommendations to others considering Adobe Marketo Engage: It's a must have marketing automation that any organization should ...

"it is a nightmare to use"

What do you like best about Adobe Marketo Engage? It's hard for me to find something I like - using it is a nightmare. What do you dislike about Adobe Marketo Engage? The interface. The confusing structure. How slow it loads. How annoying it is to find simple data like how many people opened my email or clicked on which link. How even the simplest task takes forever. How everyone in my team hates using it or is confused by it. How they don't support emojis. It's a marketing automation tool ...