Marketo Reviews in July 2026: User Ratings, Pros & Cons

"Hands Down The Best Marketing Automation Platform"

What do you like best about Adobe Marketo Engage? Flexibility, scalability, and the general structure of "Smart Campaigns" at the heart of the Marketo platform. What do you dislike about Adobe Marketo Engage? Things like naming conventions folder structures need to be managed by users. Recommendations to others considering Adobe Marketo Engage: Absolutely do your due diligence to define and document things like naming conventions, how campaigns and programs will be stored, and your campaign ...

"Hands Down The Best Marketing Automation Platform"

What do you like best about Adobe Marketo Engage? Flexibility, scalability, and the general structure of "Smart Campaigns" at the heart of the Marketo platform. What do you dislike about Adobe Marketo Engage? Things like naming conventions folder structures need to be managed by users. Recommendations to others considering Adobe Marketo Engage: Absolutely do your due diligence to define and document things like naming conventions, how campaigns and programs will be stored, and your campaign ...

"Useful platform - terrible customer service"

What do you like best about Adobe Marketo Engage? The actual functionality of Marketo automation and analytics wise is great. Along with what it is able to do when integrated with other platforms like Salesforce. What do you dislike about Adobe Marketo Engage? Customer service is horrendous. Never get responses from our CSM, everyone moves incredibly slowly at the company. They can't manage to fix any problems or even follow up with us on basic requests. Their service team has even actually ...

"Control de gastos y marketing"

What do you like best about Adobe Marketo Engage? Es un gran sistema de calculo estadístico, con funciones de marketing realmente avanzado y muy interesante, nos cautivo su forma de calcular rápidamente los niños reales y dedicados para nuestras campañas. What do you dislike about Adobe Marketo Engage? Es un poco complicado el soporte porque no es multi-idiomas, debemos adaptarnos a solo uno, esto lo hace dificil porque a veces no podemos expresar muy bien los problemas que estamos ...

"Funciona totalmente para campanhas"

What do you like best about Adobe Marketo Engage? É um sistema pensado para campanhas de marketing que precisam de muita atenção, graças a sua automação de campanha, pudemos fazer grandes conquistas e avançar com este maravilhoso sistema, a verdade é algo que você não esperaria por um custo tão baixo, e significativamente falando, não é necessário tem mais ferramentas da conta, e esse sistema entende isso. What do you dislike about Adobe Marketo Engage? É um pouco complicado obter ...

"My opinion on this great tool."

What do you like best about Adobe Marketo Engage? I highly emphasize this software for its various functionalities that it offers at the business level, since it is very powerful and can complete workflows in complicated situations, once you learn the basics to exercise this system on any platform, because you need learning principles to do it properly, as this will be quite easy to use for emails sent and received from day to day and more when you acquire the help tool for automated use, ...

"My opinion on this great tool."

What do you like best about Adobe Marketo Engage? I highly emphasize this software for its various functionalities that it offers at the business level, since it is very powerful and can complete workflows in complicated situations, once you learn the basics to exercise this system on any platform, because you need learning principles to do it properly, as this will be quite easy to use for emails sent and received from day to day and more when you acquire the help tool for automated use, ...

"Automation for any marketing campaign"

What do you like best about Adobe Marketo Engage? The automation Marketo lends to its users is incredible. You can set a nurture campaign to run and rest easy that you are communicating relevant information to your prospects. Then you have the visibility to improve your strategy. What do you dislike about Adobe Marketo Engage? It does require some definite training to get up and going. Sometimes it can be difficult to locate items you have created. Recommendations to others considering ...

"Automation for any marketing campaign"

What do you like best about Adobe Marketo Engage? The automation Marketo lends to its users is incredible. You can set a nurture campaign to run and rest easy that you are communicating relevant information to your prospects. Then you have the visibility to improve your strategy. What do you dislike about Adobe Marketo Engage? It does require some definite training to get up and going. Sometimes it can be difficult to locate items you have created. Recommendations to others considering ...

"Great tool for any marketers who want to manage their marketing programs effectively"

What do you like best about Adobe Marketo Engage? The ease of creating campaigns. It is easy to connect different campaigns ensuring they are talking to each other. What do you dislike about Adobe Marketo Engage? The reporting! I recently found out that if you are sending multiple emails within the same program to the same individual, Marketo counts that person as just one individual. So for example, if you have 10 emails in your nurture program and you sent those to the same person, when ...