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9.5

SpotScore

Marketo

Marketo Reviews in July 2026: User Ratings, Pros & Cons

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4

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Marketo Reviews & Ratings

4

Very Good

Based on 4604 ratings & 2430 reviews

Rating Distribution

Excellent

(1247)

Very Good

(905)

Good

(160)

Poor

(70)

Terible

(48)

Spotsaas Editor’s POV

Adobe Marketo Engage has emerged as a standout marketing automation platform, offering excellent tools for streamlining workflows, automating campaigns, and leveraging AI to personalize customer engagement. Its robust features, such as email marketing automation, landing page creation, and CRM integrations, empower businesses to deliver data-driven and efficient ...Read more

Marketo pros and cons

  • Marketing automation covers workflows, email campaigns, lead scoring, and campaign management.

  • Strong CRM integrations support customer relationship management and lead nurturing.

  • Interface is approachable enough for team members to train without extensive IT support.

  • Analytics and reporting provide insights for optimizing marketing strategies.

  • Steep learning curve for beginners, with complexity in advanced features requiring extensive training.

  • High subscription cost, making it less accessible for small-scale businesses or startups.

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Showing 371-380 out of 2430

AU

Anonymous User

09/15/20

4.5 out of 5

"Review on Marketo!!"

What do you like best about Adobe Marketo Engage? Marketo is a good tool for Email Marketing. It is quite a user-friendly tool. What I like most is its two-way integration with the CRM system, which helps the Sales & Marketing team to be on the same page, in terms of Account related information, lead-related information. It's a new tool and I am exploring its functionality What do you dislike about Adobe Marketo Engage? Recently we have shifted from Oracel Eloqua to Marketo and few things ...

Read more

AJ

Amit J

09/14/20

5 out of 5

"360 customer tracking and improved customer targeting"

What do you like best about Adobe Marketo Engage? Marketo is able to track the 360-degree customer behavior. Marketo integrates with your website, your event platform, your survey platforms, your mobile app, and tracks the behavior to allow you to see what your customers/prospects are up to and let you target the customer with more personalized content in real-time. The Marketo's engagement engine is really promising and no other MA tool can match what we can do with that and the level of ...

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ET

Ecaterina T

09/12/20

4.5 out of 5

"Email Automation Using Marketo"

What do you like best about Adobe Marketo Engage? I like the way we can clone everything so we do not do manual programs over and over again. I also like the ease of setting the smart list, there are many filters to choose from. Another thing is the community and how we can get help when needed, the team is very responsive. What do you dislike about Adobe Marketo Engage? The layout is old. Their icons, size of the icons, everything seems to have an old design. If the front end will be ...

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JM

Jennifer M

09/07/20

4.5 out of 5

"marketo"

What do you like best about Adobe Marketo Engage? Marketo has an excellent content management system that knows exactly how to create, organise as well as give priority to marketing messages for a diverse customer base. It also integrates well with the Salesforce system, making it exactly what our company needs. What do you dislike about Adobe Marketo Engage? The markets are advanced but not cheap. Besides, starting the automation process with them is not an easy task. This has forced us to ...

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AU

Anonymous User

09/03/20

4.5 out of 5

"Excellent marketing campaign platform"

What do you like best about Adobe Marketo Engage? It’s ease of use, functionality and the platforms ability to build detailed and automated marketing campaigns What do you dislike about Adobe Marketo Engage? I think it should be a little easier to get to campaign folders. A functionality to favourite some folders to make it easier to find them outside of history and marketing activities Recommendations to others considering Adobe Marketo Engage: It’s an excellent platform with everything ...

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AU

Anonymous User

09/02/20

3 out of 5

"Okay product- Not very ease to use- really requires a class in order to use"

What do you like best about Adobe Marketo Engage? You can create very customized templates that are unique to your company. What do you dislike about Adobe Marketo Engage? Building templates is quite the task and not ideal for a quick email blast. Recommendations to others considering Adobe Marketo Engage: Too hard to use- we switched to HubSpot. What problems is Adobe Marketo Engage solving and how is that benefiting you? Getting good analytics on opens, bounces, unsubscribes and seeing ...

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LA

Laura A

09/01/20

4.5 out of 5

"Great platform"

What do you like best about Adobe Marketo Engage? Marketo is actually a really powerful tool to automate advertising. It provides the performance that nearly every marketer needs. Users are able to create and automate advertising campaigns, produce prospectus lists, send out and automate marketing e mails, create prospectus styles, Marketo provides integration with dozens of various other advertising and CRM equipment, like Salesforce, in addition to analytical tools. What do you dislike ...

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DS

Darshil S

09/01/20

5 out of 5

"The Experience has been simply amazing. I have been using Marketo day in and day out now."

What do you like best about Adobe Marketo Engage? The one thing I like about Marketo is its versatility - Manage your leads, build out scoring models,Build out Reports, Analyse your spends on Marketing Activities, Integrate your CRM to build a closed loop reporting and carrying out Marketing Activities well planed and in proper manner you can see the increased ROI very clearly and very soon, Rich Marketo API helps integrate the Marketo with all the variety of other platforms very easily. ...

Read more

DS

Darshil S

09/01/20

5 out of 5

"The Experience has been simply amazing. I have been using Marketo day in and day out now."

What do you like best about Adobe Marketo Engage? The one thing I like about Marketo is its versatility - Manage your leads, build out scoring models,Build out Reports, Analyse your spends on Marketing Activities, Integrate your CRM to build a closed loop reporting and carrying out Marketing Activities well planed and in proper manner you can see the increased ROI very clearly and very soon, Rich Marketo API helps integrate the Marketo with all the variety of other platforms very easily. ...

Read more

AK

Ashley K

08/31/20

4 out of 5

"Campaign tool"

What do you like best about Adobe Marketo Engage? It is a comprehensive marketing tool that stands out above all as one of the great leaders in the industry, thanks to it we can have access to digital platforms and maintain campaigns automatically on the web, I really love it. What do you dislike about Adobe Marketo Engage? Email marketing is not its strong suit, I would recommend other programs for this task, sometimes it can fail unexpectedly and create a disaster and incalculable ...

Read more

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].