Marketo Reviews in July 2026: User Ratings, Pros & Cons

"One of the best marketing automation platforms around"

What do you like best about Adobe Marketo Engage? WYSIWYG interface, complex trigger rules, filters and flow step configuration available. Integration with other apps. What do you dislike about Adobe Marketo Engage? Slow loading speed and lack of ability to provision granular access control What problems is Adobe Marketo Engage solving and how is that benefiting you? email marketing, lead-to-customer journey tracking, lead import, lead lifecycle management

"Marketo review"

What do you like best about Adobe Marketo Engage? User interface Easy of use and the interface is pleasant What do you dislike about Adobe Marketo Engage? lANDING PAGE SET-UP SOMETIMES CUMBERSOME What problems is Adobe Marketo Engage solving and how is that benefiting you? Email programme execution Email analytics

"Marketo, a full package tool of Marketing automation"

What do you like best about Adobe Marketo Engage? Account-based marketing Marketing automation Marketing analytics Email Social Mobile. Web Digital Ads AI content What do you dislike about Adobe Marketo Engage? Not rich in custom reporting Poor integration with MS Dynamics Recommendations to others considering Adobe Marketo Engage: Easy to set up and use Marketo has all the required model available which helps to run any Marketing automation tool in a best way and get the best results eg. ...

"Enterprise-Level Marketing Automation System"

What do you like best about Adobe Marketo Engage? Marketo's smart campaigns make nearly anything possible. This flexibility is a boon for marketing campaigns, lead scoring initiatives, and data processing. Smart lists (the built-in querying function) are also a powerful feature for creating and segmenting audiences. What do you dislike about Adobe Marketo Engage? Reporting is definitely the weakest link - I'm hoping to see improvements in this area over the coming years. In addition, with ...

"Advanced marketing automation software"

What do you like best about Adobe Marketo Engage? Marketo offers sophisticated tools for email marketing (custom templates, engagement programs and reporting). What do you dislike about Adobe Marketo Engage? Some of the features are not intuitive or easy to use. However, many training resources are available. What problems is Adobe Marketo Engage solving and how is that benefiting you? Marketo enables us to develop email nurture campaigns and landing pages, as well as custom analytics to ...

"Marketo is the only marketing platform I have used and I love it!"

What do you like best about Adobe Marketo Engage? I like how it is easy to understand the inns and outs of our company's marketing funnel. It seems to sync up pretty well with other databases and apps. I enjoy the color scheme as the icons used for easier understanding. For example, when a campaign is automated, I can see when it is live in an icon. This really gives me reaffirmation when setting something live. I like how I can see when edits are made within each campaign. It is nice to be ...

"Marketo is the best marketing automation tool out there"

What do you like best about Adobe Marketo Engage? I love how robust the Marketo tool is. The smart campaign logic allows you to run a handful of campaigns at scale based on different criteria (triggered or batched). I like how easy it is to build emails, forms, & landing pages. It's very user friendly and has a ton of investment/support from Adobe. What do you dislike about Adobe Marketo Engage? I don't like how difficult it is to suppress email communications via triggered smart campaigns ...

"Simple to use and powerful marketing automation software"

What do you like best about Adobe Marketo Engage? Marketo is a great platform. Even a newbie can adapt to it within a month. It provides all drag and drop feature and everything is so smart as the name suggests. It has also started using AI and predictive filters for measuring the likelihood of audience attending or registering for an event. What do you dislike about Adobe Marketo Engage? Auto-save feature is sometimes scary. And no ways of preventing bad data coming to ...

"Learning curve but very good integration options"

What do you like best about Adobe Marketo Engage? 1. Lots of Integration options. 2. Stable is very system. 3. Easy to use sections like design studio, Media and analytics. What do you dislike about Adobe Marketo Engage? 1. UI has some learning curves specially the campaign creation section. 2. Feel sluggish when you navigate to various sections 3. Customer support is not that much great. Recommendations to others considering Adobe Marketo Engage: Support is not that much great, but tool is ...

"Great powerful Marketing Automation Software - just be patient to learn it."

What do you like best about Adobe Marketo Engage? Very powerful and customizable software - you can pretty much do anything with Marketo. It's the leader in the space for a reason. I'm not locked down or limited with what I can do with my marketing leads. Great integrations and connections with other software, including Salesforce. This is key to any great marketing platform. What do you dislike about Adobe Marketo Engage? With great power comes a pretty ugly UI - something that Adobe is ...