Marketo Reviews in July 2026: User Ratings, Pros & Cons

"Automate your marketing management with Marketo Engage and get more customers."

What do you like best about Adobe Marketo Engage? It is a very easy to use software, with a high capacity for integration with CRM platforms such as Dynamics or Salesforce, an excellent solution to solve the business needs of a company, has a fairly compact and very collaborative community of users, marketo has all the resources needed to manage complex workflows. What do you dislike about Adobe Marketo Engage? The last thing we like about marketto engage is that it does not have its own ...

"Love Marketo! Easy to Use. Peace of cake lead nurturing."

What do you like best about Adobe Marketo Engage? I love how easy Marketo is to use and the massive user community. The community members are very engaged and passionate about Marketo so if you ever need anything there is help at your fingertips. The lead nurturing is easy and intuitive to set up. We can easily score leads and move them from top-of-funnel (TOFU), to middle-of-funnel (MOFU), and bottom-of-funnel (BOFU) and automatically adjust for the correct nurture email to be sent.The ...

"Nice for extending user journeys on the site"

What do you like best about Adobe Marketo Engage? I love the preview option for campaigns, where it allows you to see what a fly in card would look like before launching it. What do you dislike about Adobe Marketo Engage? the page layouts aren't very engaging. the fonts are small and I would like to see some chart creation ability. What problems is Adobe Marketo Engage solving and how is that benefiting you? marketo has helped to extend the customer's user journey and increase visibility to ...

"A Solid Platform for Growing Your Business"

What do you like best about Adobe Marketo Engage? Marketo really had that 'grassroots' vibe to it, even still after being purchased by Adobe. I really liked the customization of the email templates and the "free-for-all" style of how you could set up your instances. I also really valued the ability to see analytics right within the tool. What do you dislike about Adobe Marketo Engage? Creating flows was a lot more cumbersome than on platforms like Hubspot. I also felt like they charged ...

"Used for Marketing Automation in the Medical Device Industry"

What do you like best about Adobe Marketo Engage? The Marketo platform is robust and very customizable. It worked very well for our marketing automation needs. What do you dislike about Adobe Marketo Engage? One of the difficulties and other peers shared is that there is a pretty high learning curve with the platform. Recommendations to others considering Adobe Marketo Engage: Allow ample time to ramp up the use of the product and lean towards other Marketo users for help. What problems is ...

"Lead Gen is a Gem"

What do you like best about Adobe Marketo Engage? I use Marketo throught Salesforce and Marketo helps us route leads accordingly in the CRM and we are able to stay on top of our customers. We know exactly what the MQL and event title is and the information behind it. We are also able to work more directly with our sales ops teams and work cross functionally to deliver better results. This ties in to how the leads are generated. What do you dislike about Adobe Marketo Engage? The leads ...

"Powerful Marketing Automation"

What do you like best about Adobe Marketo Engage? Templates make it easy to collaborate across the company while remaining on-brand. Smart list building makes it easy to ensure you are sending emails only to those who should be receiving them. What do you dislike about Adobe Marketo Engage? There is a bit of a learning curve as there are quite a few steps to send an email, creating a program, adding in assets and folders, building send lists, etc. What problems is Adobe Marketo Engage ...

"Best Marketing Automation Software Out There!"

What do you like best about Adobe Marketo Engage? The ease of this software is incredible. I especially like the reporting features. All is customized to exactly what you want to see. We've used plenty of automation software, and this is by far the best one. The token features are incredible. SO EASY! What do you dislike about Adobe Marketo Engage? A few limitations with RSS and auto-population. But overall, I love everything about this software. What problems is Adobe Marketo Engage ...

"Great Robust Marketing Automation Tool"

What do you like best about Adobe Marketo Engage? I've used many marketing automation software in the past and I rank Marketo at the top. Marketo is a robust and one of the easiest to use. They have great training and responsive support. We use Marketo to do all of our marketing automation and it makes everything so much easier to track with the analytics that come built in. Another feature I really like about Marketo is the ability to streamline A/B testing. You can run the test and ...

"Marketo- Still the leading MAP in the industry"

What do you like best about Adobe Marketo Engage? Enterprise-level functionality, powerful automation, and scalable ABM solutions What do you dislike about Adobe Marketo Engage? UI still has a lot to be desired--even with the new SKY UI. What problems is Adobe Marketo Engage solving and how is that benefiting you? Data health, ABM programs, customer journey management across our RevOps