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9.5

SpotScore

Marketo

Marketo Reviews in July 2026: User Ratings, Pros & Cons

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4

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Marketo Reviews & Ratings

4

Very Good

Based on 4604 ratings & 2430 reviews

Rating Distribution

Excellent

(1247)

Very Good

(905)

Good

(160)

Poor

(70)

Terible

(48)

Spotsaas Editor’s POV

Adobe Marketo Engage has emerged as a standout marketing automation platform, offering excellent tools for streamlining workflows, automating campaigns, and leveraging AI to personalize customer engagement. Its robust features, such as email marketing automation, landing page creation, and CRM integrations, empower businesses to deliver data-driven and efficient ...Read more

Marketo pros and cons

  • Marketing automation covers workflows, email campaigns, lead scoring, and campaign management.

  • Strong CRM integrations support customer relationship management and lead nurturing.

  • Interface is approachable enough for team members to train without extensive IT support.

  • Analytics and reporting provide insights for optimizing marketing strategies.

  • Steep learning curve for beginners, with complexity in advanced features requiring extensive training.

  • High subscription cost, making it less accessible for small-scale businesses or startups.

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Showing 311-320 out of 2430

BS

beckley s

03/17/21

4 out of 5

"Very insightful event - well worth my time."

What do you like best about Adobe Marketo Engage? I loved the expert tips section. those tangible examples were so great and helpful. What do you dislike about Adobe Marketo Engage? i thought the velocity conversation went way over my head. What problems is Adobe Marketo Engage solving and how is that benefiting you? marketo is helping us deliver relavent content to our prospects and customers.

AU

Anonymous User

03/17/21

4 out of 5

"Marketo is a very intuitive platform and built in a very user friendly way."

What do you like best about Adobe Marketo Engage? Marketo's different types of programs coming with pre-formatted progression steps for tracking is extremely helpful. Additionally, I love the history feature allowing me to quickly find projects that I have been working on without having to find them in the folder structure every time. What do you dislike about Adobe Marketo Engage? I wish it were easier to delete assets that I am no longer using, or that were used as a first draft, as there ...

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AU

Anonymous User

03/10/21

4.5 out of 5

"Marketo our great power in system."

What do you like best about Adobe Marketo Engage? It has logical and robust capabilities, frameworks can be designed at the level of our leads to nurture functions at the level you need it. The integration with SFDC is quite seamless, email activity, score changes which are personalized and show key activity which we consider a worthy mention. With this tool it has allowed us to cross sell , lead management for new business . What do you dislike about Adobe Marketo Engage? For the ...

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CA

Chamberlain A

03/01/21

5 out of 5

"Enhance your business sales marketing campaigns."

What do you like best about Adobe Marketo Engage? One thing i like about this tool is that its very easy to and user friendly. Enables marketing team to enhance on their marketing strategies to upgrade on their marketing skills. This tool also enables the marketing teams to independently identify potential customers and so not wasting time in the market. What do you dislike about Adobe Marketo Engage? So far so good. I have no drawbacks at the moment. Everything is just wonderfully moving ...

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J

Jermain

02/25/21

4 out of 5

Would have been perfect were it not for customer care and reporting

PROS: It requires quite a while to learn, exactly why they require their initial training. But after that, using it becomes a breeze. CONS: We've had a terrible customer service experience with Marketo. We had to endure two support teams that were equally lacking the technical knowledge to address our concerns, even as they promised they could do so. What's worse is we had to reiterate our concerns because for some reason the previous representative failed to document our complaints! That ...

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AU

Anonymous User

02/18/21

4.5 out of 5

"Marketo a real solution to manage e-marketing projects"

What do you like best about Adobe Marketo Engage? Marketo's marketing platform is special and is a really powerful tool to create electronic marketing campaigns with this you can not only strengthen relationships with your customers but also generate interactive content for your entire audience in order to get more sales, if something has this software as its main strength are its integrations with Salesforce, Microsoft Dynamics CRM and SugarCRM with which you will achieve excellence, it ...

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EB

EMMA B

02/15/21

4.5 out of 5

"Excellent tool for marketing automation"

What do you like best about Adobe Marketo Engage? Marketo engage will enable you to do campaigns that is with SEO and ADS services which in turn will grow your leads and even increase the pool of potential clients. With the advertising one is able to connect to other platforms that do advertising too and target other potential pools of clients.The A/B testing is very helpful and will make optimization in marketing easy because one can run the test and then the winner will be deployed ...

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AR

Amaresh R

01/12/21

4.5 out of 5

"The most robust tool out there!"

What do you like best about Adobe Marketo Engage? The features compared to other platforms What do you dislike about Adobe Marketo Engage? Support turnaround time is a bit slow.. needs improvement What problems is Adobe Marketo Engage solving and how is that benefiting you? Makes our complex buyer journey simple

CO

Charles O

01/12/21

5 out of 5

"Easy solution for marketing engagement."

What do you like best about Adobe Marketo Engage? It's automatic making even new users able to use it also for great accuracy. Quite an amazing lead management tool. It serves all enterprise regardless of sizes. It creates a platform for customers to engage. What do you dislike about Adobe Marketo Engage? It's the best . Less complains when it comes to it. Recommendations to others considering Adobe Marketo Engage: I rate it all stars. It is simple to use. It is cheap and it delivers as ...

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AU

Anonymous User

01/09/21

4 out of 5

"Marketo a feature-rich marketing management platform"

What do you like best about Adobe Marketo Engage? Marketo consists of an email marketing platform that bases all its efforts on boosting digital marketing through different mobile applications, digital ads, marketing analysis and AI content. All these applications provide a range of marketing automation, social marketing, lead development, sales knowledge and analysis capabilities that will allow organizations to increase their customers and sales What do you dislike about Adobe Marketo ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].