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9.5

SpotScore

Marketo

Marketo Reviews in July 2026: User Ratings, Pros & Cons

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4

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Marketo Reviews & Ratings

4

Very Good

Based on 4604 ratings & 2430 reviews

Rating Distribution

Excellent

(1247)

Very Good

(905)

Good

(160)

Poor

(70)

Terible

(48)

Spotsaas Editor’s POV

Adobe Marketo Engage has emerged as a standout marketing automation platform, offering excellent tools for streamlining workflows, automating campaigns, and leveraging AI to personalize customer engagement. Its robust features, such as email marketing automation, landing page creation, and CRM integrations, empower businesses to deliver data-driven and efficient ...Read more

Marketo pros and cons

  • Marketing automation covers workflows, email campaigns, lead scoring, and campaign management.

  • Strong CRM integrations support customer relationship management and lead nurturing.

  • Interface is approachable enough for team members to train without extensive IT support.

  • Analytics and reporting provide insights for optimizing marketing strategies.

  • Steep learning curve for beginners, with complexity in advanced features requiring extensive training.

  • High subscription cost, making it less accessible for small-scale businesses or startups.

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Showing 321-330 out of 2430

AT

Anissa T

01/05/21

4.5 out of 5

"Marketo Engage review"

What do you like best about Adobe Marketo Engage? Properly used, it is a fantastic tool that offers many advertising opportunities. It can offer important information. Here you will find techniques to customize the project, to provide information. There's an excellent society which will help you. It's a favorite system. They generate roadshows and online seminars and offer features many competitors do not. What do you dislike about Adobe Marketo Engage? Synchronization times can be inactive ...

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AE

Armin E

01/03/21

4.5 out of 5

"Multifunctional software for integrated marketing management"

What do you like best about Adobe Marketo Engage? After having tested several software, we have discovered that marketo is a multifunctional product, since it not only covers one or two aspects of marketing, but also provides support in several areas, from publishing content on various platforms, such as the design of landing pages, In addition to E-mail marketing, and at this point I want to stop because we used to have a lot of frustration as a company, since we were aware that for our ...

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AO

Amanda O

12/28/20

4.5 out of 5

"Email Marketing is Key"

What do you like best about Adobe Marketo Engage? Creating & using cloneable programs to iterate faster. Using tokens to create dynamic email sends. What do you dislike about Adobe Marketo Engage? Not very visual. Hard to work through flow steps. Would love to see more of a flow chart experience that shows what is happening vs line items. What problems is Adobe Marketo Engage solving and how is that benefiting you? Email automation, database segmentation, email nurture. Email marketing is ...

Read more

AU

Anonymous User

12/22/20

4.5 out of 5

"Robust MA System for every size business"

What do you like best about Adobe Marketo Engage? Segmentations and Dynamic Content functionality. Custom Activities and Objects. What do you dislike about Adobe Marketo Engage? Lack of granularity in basic out-of-box reporting. What problems is Adobe Marketo Engage solving and how is that benefiting you? I have solved complex dynamic content problems for multi-national and multi-industry enterprise clients.

AU

Anonymous User

12/21/20

4.5 out of 5

"Excellent user experience"

What do you like best about Adobe Marketo Engage? The ease of use when it comes to cloning What do you dislike about Adobe Marketo Engage? I dislike the difficulty of email template creation What problems is Adobe Marketo Engage solving and how is that benefiting you? Forming and running campaigns from the landing pages to the email sends

GG

Gottfrid G

12/20/20

4.5 out of 5

"Management and planning of marketing campaigns, with SEO and ADS services"

What do you like best about Adobe Marketo Engage? Marketo is one of the most complete tools we have been able to work with in the agency. Our service is to manage marketing and seo campaigns for a wide portfolio of clients. And this tool has been, without a doubt, of great help to us. The amount of resources has made our work drastically easier, and we have been able to measure this by the satisfaction of our clients. In addition, we have also used it as a resource to launch our own ...

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AU

Anonymous User

12/18/20

5 out of 5

"Marketo - Best in Class Marketing Automation"

What do you like best about Adobe Marketo Engage? It's best in class and it's robust functionality makes it easy to use, but simultaneously is very powerful. I like that it connects to a lot of other prominent tech, which elevates the entire MarTech stack. I also like that there is a user group and community around Marketo, making it easier to get that much more value out of the tool. What do you dislike about Adobe Marketo Engage? It still has room to improve with its connection into ...

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ET

Emily T

12/18/20

5 out of 5

"A powerful tool that works best with a well thought-out strategy"

What do you like best about Adobe Marketo Engage? There is not one specific way to accomplish a goal in Marketo. It was built around the idea that people work differently, and not all organizations are the same, so it’s a very scalable product in that there are multiple ways to accomplish your goals. I’ve used Marketo at several organizations, each with their own unique business needs. In each instance, I was able to develop a marketing automation infrastructure that worked well. Also, ...

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AU

Anonymous User

12/15/20

5 out of 5

"Complete solution for marketing automation"

What do you like best about Adobe Marketo Engage? Landing page creation is the easiest that we can use for specific campaigns What do you dislike about Adobe Marketo Engage? Integration of forms on any website.. the creation of forms in Marketo is a bit complex What problems is Adobe Marketo Engage solving and how is that benefiting you? We can use it for everything.. be it be lead generation form integration, landing page, email marketing, automated mails using triggers.. it even allows ...

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AS

Abhinav S

12/15/20

4.5 out of 5

"Best Marketing Automation in Market"

What do you like best about Adobe Marketo Engage? I would say it is one of the best and easy to use Marketing automation platform. Like their lead management system and easy to use and setup campaigns. What do you dislike about Adobe Marketo Engage? Its not something I dislike. Just to be improved areas like. Custom dashboard, Reporting, Landing page performance custom report etc. What problems is Adobe Marketo Engage solving and how is that benefiting you? I have worked for more than 10+ ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].