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9.5

SpotScore

Marketo

Marketo Reviews in July 2026: User Ratings, Pros & Cons

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4

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Marketo Reviews & Ratings

4

Very Good

Based on 4604 ratings & 2430 reviews

Rating Distribution

Excellent

(1247)

Very Good

(905)

Good

(160)

Poor

(70)

Terible

(48)

Spotsaas Editor’s POV

Adobe Marketo Engage has emerged as a standout marketing automation platform, offering excellent tools for streamlining workflows, automating campaigns, and leveraging AI to personalize customer engagement. Its robust features, such as email marketing automation, landing page creation, and CRM integrations, empower businesses to deliver data-driven and efficient ...Read more

Marketo pros and cons

  • Marketing automation covers workflows, email campaigns, lead scoring, and campaign management.

  • Strong CRM integrations support customer relationship management and lead nurturing.

  • Interface is approachable enough for team members to train without extensive IT support.

  • Analytics and reporting provide insights for optimizing marketing strategies.

  • Steep learning curve for beginners, with complexity in advanced features requiring extensive training.

  • High subscription cost, making it less accessible for small-scale businesses or startups.

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Showing 301-310 out of 2430

AP

Anna P

03/25/21

4.5 out of 5

"Marketo, a high-tech management application"

What do you like best about Adobe Marketo Engage? I send my team members marketing programs, target lists, and campaigns to keep them informed and ahead of the competition. I like the flexibility I have in managing my campaigns and the number of campaigns as well as my instances. It's relatively hassle free and works well for our marketing campaigns. What do you dislike about Adobe Marketo Engage? Recently, customers have confirmed outages due to infrastructure and performance issues where ...

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AU

Anonymous User

03/23/21

4.5 out of 5

"The best solution to automate your business marketing."

What do you like best about Adobe Marketo Engage? It is a great tool that is implemented in the marketing area which helps us for its automation, the team that makes up marketo is very responsive and always has excellent willingness to help and clarify our doubts. The interface it has is simple and easy to use, it gives us panels and functions with this great platform, it is very computerized, it gives us many features, customization, integrations and functionalities. What do you dislike ...

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NA

Nicoleta Alexandra S

03/22/21

5 out of 5

"If you're taking marketing seriously, then Marketo is a must"

What do you like best about Adobe Marketo Engage? Marketo is a powerful tool and I would recommend it for middle and big companies. It's fully customizable, you can use it for emailing, automation, nurturing, segmentation, form creation, landing pages, tracking, A/B campaigns, webinars...and so many more. I also love Marketo Nation, it's such a lovely community where everyone offers their support if you have any questions or issues. What do you dislike about Adobe Marketo Engage? The ...

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ES

Emily S

03/19/21

5 out of 5

"Versatile Product, a bit of a learning curve"

What do you like best about Adobe Marketo Engage? Marketo has a ton of features that can be used to automate marketing and communications. It's biggest strength is its breadth of features and customizability, as well as its integrations with third party tools. The email design/creation feature is much improved with the introduction of modular components (although setting up the email templates is still challenging). What do you dislike about Adobe Marketo Engage? There is a steep learning ...

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FM

Farrukh M

03/19/21

4.5 out of 5

"The perfect software for businesses to interact with their customers"

What do you like best about Adobe Marketo Engage? I particularly enjoy handling the Marketo interface because it is so simple. Both the customer service and creative teams also have something to like about it. They are interested in our other goals as well as in increasing sales, and not just profits. What do you dislike about Adobe Marketo Engage? The experience I was looking for was more lively than expected; I wanted to learn something pertinent to both my professional and personal ...

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AU

Anonymous User

03/18/21

5 out of 5

"Good for tracking multi channel programs and customer reengagement"

What do you like best about Adobe Marketo Engage? Smart lists. Love to query and slice up customer segments for targeting or reports. What do you dislike about Adobe Marketo Engage? The constant menu music between speakers. I'd also like to be emailed the contacts for the speakers. Recommendations to others considering Adobe Marketo Engage: I need more technical support and training from CSM. Too much dependence on Support or Professional Services for my questions. What problems is Adobe ...

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WW

Wayne W

03/18/21

4.5 out of 5

"I like marketo, and the whole marketing team loves the software"

What do you like best about Adobe Marketo Engage? Maketo is a powerful tool that firms of all sizes can benefit from and is forged relationships with stakeholders. The most powerful way to influence time is by applying time-sensitive marketing. Without a doubt, you will lose some of your staff, which translates into decreased workforce productivity and ultimately lower prices. What do you dislike about Adobe Marketo Engage? I may be able to tell you when a new product is launched, but that ...

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ZF

Zoe F

03/17/21

5 out of 5

"Perfect timing for prep and refresher pre MCE exam"

What do you like best about Adobe Marketo Engage? I was able to switch between GROW and LEARN channels based on topics I was interested in. Use of screenshots or live instance to demonstrate with tips and explanations in narrative were well-balanced, clear and delivered at a good pace. Overviews, images and glossaries were good to keep reference tools. What do you dislike about Adobe Marketo Engage? You had to choose between LEARN or GROW streams Recommendations to others considering Adobe ...

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AU

Anonymous User

03/17/21

4.5 out of 5

"Customer Marketing Manager"

What do you like best about Adobe Marketo Engage? Basic features are easy to set up and use, good reporting. What do you dislike about Adobe Marketo Engage? The advanced functionality can be a bit overwhelming for new users What problems is Adobe Marketo Engage solving and how is that benefiting you? Ongoing engagement & touch points with our customer base.

AU

Anonymous User

03/17/21

4 out of 5

"A Robust Tool...that can do more than we need!"

What do you like best about Adobe Marketo Engage? Marketo Engage really is a robust automation tool. We use it for our email marketing, but there's the potential for it to be used for so much more! What do you dislike about Adobe Marketo Engage? With a programmer on staff, sometimes we struggle with the intricacies of modifying html or getting the program to sync with our other software tools. While the community is helpful, sometimes it be nice to have a contact person to reach out for a ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].