Marketo Reviews in July 2026: User Ratings, Pros & Cons

"Great marketing automation platform. "

What do you like best about Adobe Marketo Engage? Use Marketo for our B2B marketing automation, and really like how the tool allows you to setup multiple drip/nurture campaigns, segment, offer web personalization, etc. Great platform. What do you dislike about Adobe Marketo Engage? Marketo isn't as seamless or user friendly as other marketing automation platforms, like Hubspot. Additionally, some of their new tools, like web personalization, seem to be rolled out before being completely ...

"Marketo - Easily Track your Marketing Enragement"

What do you like best about Adobe Marketo Engage? Marketo allows users to track notable marketing engagement directly within their workflow. What do you dislike about Adobe Marketo Engage? There are times when the marketing engagement is inaccurate. What problems is Adobe Marketo Engage solving and how is that benefiting you? Marketo allows users to follow up on relevant marketing activities in the moment of action.

"Review"

What do you like best about Adobe Marketo Engage? Elite support service, can execute large campaigns quickly. They can be integrated into emails sent through Marketo. We send at least 3-4 emails/DAY and Marketo executes flawlessly. What do you dislike about Adobe Marketo Engage? I feel like they are staring to include more advances in their software but being innovative is important. The software has a problem in that marketing reports have very little information. What problems is Adobe ...

"Powerful automation toolp"

What do you like best about Adobe Marketo Engage? Easy templates for email blasts and simple scheduling What do you dislike about Adobe Marketo Engage? Felt boxed in--not a lot of room for creativity with emails beyond the provided templates What problems is Adobe Marketo Engage solving and how is that benefiting you? Reaching a broader audience of potential customers and really targeting them with specific and timed information.

"Powerful but tricky to use"

What do you like best about Adobe Marketo Engage? Ability to customize depending your organization's needs What do you dislike about Adobe Marketo Engage? Requieres highly trained people to properly leverage all its capabilities Recommendations to others considering Adobe Marketo Engage: Make sure you have a good consultant to help set up your Marketo instance What problems is Adobe Marketo Engage solving and how is that benefiting you? Visibility into all marketing channels Centralized ...

"Marketing Campaign Tool that truly works"

What do you like best about Adobe Marketo Engage? Marketo's service is extremely effective and has a complete framework to improve company promotion; it is outstanding to address sales defects, simplify marketing procedures, and enable rapid marketing such that customers can produce the optimal outcomes. Marketo was purchased by our company and I would admit that the improvements we have achieved have been very satisfying for all, so we will now function in a creative manner in all of our ...

"Worthless Customer Service, Legacy App"

What do you like best about Adobe Marketo Engage? I liked Marketo back in 2015 but it's 2021 and there are better options on the table. What do you dislike about Adobe Marketo Engage? Old user interface, not user friendly, UX is far from intutitive. Have a huge account with them and our account manager can't even pull up our contract for a contract renewal conversation. AM doesn't have any knowledge, just speaks in templated responses. They promised complete transition into the Marketo ...

"Sales & Marketing"

What do you like best about Adobe Marketo Engage? Easy to reach a high number of prospects. Good integration with CRM suites What do you dislike about Adobe Marketo Engage? Lacking 'intelligence' related to who is engaging with what Recommendations to others considering Adobe Marketo Engage: Understand your messaging and target audience before rolling out Marketo What problems is Adobe Marketo Engage solving and how is that benefiting you? Account based marketing. Allows us to automate and ...

"Market Engage for Higher Ed"

What do you like best about Adobe Marketo Engage? Rather intuitive UI and capabilities allow you to do much of what you want from a marketing automation perspective. What do you dislike about Adobe Marketo Engage? Some of the out of the box functionality checks a box but isn't incredibly useable without additional resources/support (e.g. predictive content, web personalization, etc) What problems is Adobe Marketo Engage solving and how is that benefiting you? Consumer engagement! The ...

"Marketo is great - a little more complicated than hubspot but can do more"

What do you like best about Adobe Marketo Engage? Its almost intelligent interaction with prospects allows our team great confidence in engaging and in capturing quality leads. What do you dislike about Adobe Marketo Engage? With customization that is available, it is possible to get a bit lost in the hugeness that is Marketo. Lastly, there are no customizable reporting options which can make things hard. What problems is Adobe Marketo Engage solving and how is that benefiting you? Here are ...