Marketo Reviews in July 2026: User Ratings, Pros & Cons

"Marketo Engage - Almost Perfect"

What do you like best about Adobe Marketo Engage? I have been using Marketo for almost 10 years and is always my platform of choice. In almost every use-case, Marketo will win out, in my opinion. I love how Marketo groups everything into a "program," making it easier to report on marketing initiatives. The integration between Salesforce is second to none. I like the ability to partition the database when needed and have successfully used workspaces where appropriate for different business ...

"One stop to automate all the Marketing operational tasks"

What do you like best about Adobe Marketo Engage? Marketo has it's own content respository to create and store all the marketing collaterals which is pretty handy. The automation engine and compatibility with integrating other apps will leave you in wow. What do you dislike about Adobe Marketo Engage? Love visibility of a user journey in a campaign flow What problems is Adobe Marketo Engage solving and how is that benefiting you? Reducing the sales cycle with the proper data management and ...

"Financial Services and Banking Customer Journey Enablement and Management"

What do you like best about Adobe Marketo Engage? Adobe Marketo Engage customization and personalization capabilities are endless. We appreciate the power of smart campaigns and how effective Marketo is in managing programs and data hygiene. What do you dislike about Adobe Marketo Engage? Our industry requires us to utilize custom objects, and we must use velocity scripting to access this data. In a future version of Adobe Marketo Engage, if there could be a way to easily run the scripting ...

"Powerful product with a dated UI"

What do you like best about Adobe Marketo Engage? Supports complex logic for filtering recipients and sending out campaigns What do you dislike about Adobe Marketo Engage? Painful user experience because of a dated UI What problems is Adobe Marketo Engage solving and how is that benefiting you? Broadcasting communications to a large user base

"7 Years of Using Marketo Engage"

What do you like best about Adobe Marketo Engage? Adobe Marketo Engage offers so much to both small and large marketing organizations. Our organization needed a platform that allowed our internal B2B marketing team to implement, customize, manage and optimize our marketing programs end-to-end. From our onboarding in 2014, Marketo has empowered us to design industry-leading B2B marketing initiatives and extend our internal resources. We leverage features like program templates, program ...

"Powerful Beast"

What do you like best about Adobe Marketo Engage? The tools and structure. Heaps of features and smart automation, which integrates well with website and data warehouse. What do you dislike about Adobe Marketo Engage? Definitely a learning curve, even if you've used other platforms. A couple of things are a bit rigid, and has to just be done the way Marketo wants it to be to done. But I assume that's just to enable the power. (And of course, it's quite a financial investment) What problems ...

"Nearly Perfect Marketing Automation Solution"

What do you like best about Adobe Marketo Engage? Streamlined and straightforward marketing automation solution that meets the majority of Marketers' needs. One of the most important features in my opinion is being able to track and record customer preferences so that you can personalize messages that are relevant to them. What do you dislike about Adobe Marketo Engage? The limited nature of the custom activities. You are provisioned with ten custom activities, so if you plan on integrating ...

Tremendously helpful

PROS: It accelerates lead generation without compromising the accuracy of its finds and blasts emails speedily. These are important to factor in when building marketing campaigns. CONS: I don't have any negative feedback for Marketo.

"A must-have for email marketing"

What do you like best about Adobe Marketo Engage? It is easy to use, customizable, and offers insightful data and analytics What do you dislike about Adobe Marketo Engage? There is a learning curve to understand all of the features available What problems is Adobe Marketo Engage solving and how is that benefiting you? Marketo is great for email marketing and analyzing data

"Great, simple system for data storage and email sends"

What do you like best about Adobe Marketo Engage? I like the user interface and the diversity of applications for the product. We personally use Marketo for large email blasts, our integration with Salesforce, storing database names, and setting up landing pages for content. What do you dislike about Adobe Marketo Engage? Sometimes the platform can be a little slow and take a while to sync up with Salesforce. It's typically not a huge issue, but sometimes if we are in a rush to submit ...