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9.5

SpotScore

Marketo

Marketo Reviews in July 2026: User Ratings, Pros & Cons

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4

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Marketo Reviews & Ratings

4

Very Good

Based on 4604 ratings & 2430 reviews

Rating Distribution

Excellent

(1247)

Very Good

(905)

Good

(160)

Poor

(70)

Terible

(48)

Spotsaas Editor’s POV

Adobe Marketo Engage has emerged as a standout marketing automation platform, offering excellent tools for streamlining workflows, automating campaigns, and leveraging AI to personalize customer engagement. Its robust features, such as email marketing automation, landing page creation, and CRM integrations, empower businesses to deliver data-driven and efficient ...Read more

Marketo pros and cons

  • Marketing automation covers workflows, email campaigns, lead scoring, and campaign management.

  • Strong CRM integrations support customer relationship management and lead nurturing.

  • Interface is approachable enough for team members to train without extensive IT support.

  • Analytics and reporting provide insights for optimizing marketing strategies.

  • Steep learning curve for beginners, with complexity in advanced features requiring extensive training.

  • High subscription cost, making it less accessible for small-scale businesses or startups.

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Showing 231-240 out of 2430

TB

Thomas B

01/21/22

4.5 out of 5

"Cutting edge tool that may not be worth the cost"

What do you like best about Adobe Marketo Engage? Hands down the most flexible tool for marketing Automation. But a DB size of 100k is 70k and a DB size of 50k is 65k. Only a 5k decrease for cutting in half? Nurture builds are amazing, and ability to manage and trigger field updates based on advanced logic provides marketing the ability to create an incredibly customized buyer journey. What do you dislike about Adobe Marketo Engage? Reporting leaves something to be desired. Marketo slices ...

Read more

AU

Anonymous User

01/21/22

5 out of 5

"Marketo - A new alpha for marketers"

What do you like best about Adobe Marketo Engage? Lots of assets are useful in Marketo. Many don't know about Treasure chest. It's a very much needed assistance of Marketo. Communication Limit - Setting communication Limit for Marketing emails is rated highly in Marketo. It's a very unique optimization which doesn't appear in other tools. What do you dislike about Adobe Marketo Engage? Currently in my view, not able to analyse the data as Marketo restricted the report of activities to only ...

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TB

Thomas B

01/21/22

4.5 out of 5

"Cutting edge tool that may not be worth the cost"

What do you like best about Adobe Marketo Engage? Hands down the most flexible tool for marketing Automation. But a DB size of 100k is 70k and a DB size of 50k is 65k. Only a 5k decrease for cutting in half? Nurture builds are amazing, and ability to manage and trigger field updates based on advanced logic provides marketing the ability to create an incredibly customized buyer journey. What do you dislike about Adobe Marketo Engage? Reporting leaves something to be desired. Marketo slices ...

Read more

MD

Mircea D

01/15/22

4 out of 5

"One of the best"

What do you like best about Adobe Marketo Engage? The best part of this app is that you can professionally make the best ads at a low price. What do you dislike about Adobe Marketo Engage? Unfortunately, this app is not for everyone. It requires some knowledge, and you have first to invest some money in the app. Recommendations to others considering Adobe Marketo Engage: Try figuring it out for some days and searching in many forums things you don't understand What problems is Adobe Marketo ...

Read more

CH

Cody H

01/12/22

5 out of 5

"Marketo Review"

What do you like best about Adobe Marketo Engage? What I like best about Marketo is how detailed the platform is. It's an excellent platform for marketing. What do you dislike about Adobe Marketo Engage? We just implemented Marketo right before the New Year, so I haven't come across any dislikes yet. Recommendations to others considering Adobe Marketo Engage: I would recommend to implement Marketo as it has been significantly helpful. What problems is Adobe Marketo Engage solving and how is ...

Read more

AU

Anonymous User

01/12/22

4 out of 5

"Helpfull for customer nurturing by Customer Success Department"

What do you like best about Adobe Marketo Engage? User can send emails to customers and can prevent from sending the same emails to the same customer. Accordingly, users can provide customers good experience and this could lead good and long relationship with customers. What do you dislike about Adobe Marketo Engage? It has good function of connecting with Salesforce. but it is not easy to set up connecting. What problems is Adobe Marketo Engage solving and how is that benefiting you? To ...

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AU

Anonymous User

01/04/22

1.5 out of 5

"Great at tracking leads, but little else"

What do you like best about Adobe Marketo Engage? Marketo's ability to track leads is great -- very useful What do you dislike about Adobe Marketo Engage? Uploading and tracking files and images, email building, webinar events -- everything lacks the intuitive user experience that many of Marketo's competitors have Recommendations to others considering Adobe Marketo Engage: If tracking leads is not the biggest priority then pick another platform What problems is Adobe Marketo Engage solving ...

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AU

Anonymous User

01/04/22

1.5 out of 5

"Great at tracking leads, but little else"

What do you like best about Adobe Marketo Engage? Marketo's ability to track leads is great -- very useful What do you dislike about Adobe Marketo Engage? Uploading and tracking files and images, email building, webinar events -- everything lacks the intuitive user experience that many of Marketo's competitors have Recommendations to others considering Adobe Marketo Engage: If tracking leads is not the biggest priority then pick another platform What problems is Adobe Marketo Engage solving ...

Read more

PH

Paul H

01/03/22

5 out of 5

"Awesome Platform"

What do you like best about Adobe Marketo Engage? Marketo is extremely sensible and clear once you figure out how it functions. It's a superb device for Marketing Operations. We use it for information standardization, following, scoring and lifecycle stage the board What do you dislike about Adobe Marketo Engage? I don't cherish Marketo commitment streams for email sustain. We were formerly utilizing Eloqua, and I super loved the visual mission material better than commitment streams. ...

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JV

Jessica V

12/30/21

5 out of 5

"“Great platform for medium sized business holders”"

What do you like best about Adobe Marketo Engage? It is a lead scoring platform for the beginners to lead their business to a productive and successful way. It is very quick in sending emails. It’s connection of data and automation system, both are up to the mark. It’s features of reporting data and subscriptions has enabled us to share the files with outsiders even more easily. It sends the email right to the targeted people. It is also involved in event activity logging. It is quite ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].