Marketo Reviews in November 2026: User Ratings, Pros & Cons

"we chose marketo"

What do you like best about Adobe Marketo Engage? Cloud app, community center, always growing - adding new features & products, love the best practices they provide, customer focused What do you dislike about Adobe Marketo Engage? design studio for creatings emails & landing pages is not as user friendly as I would have hoped, also it was sold on being very easy to use and simple - but really marketing automation is complex and sophisticated - you really need to spend some time on strategy ...

"Intelligent, fully customizable system with massive potential"

What do you like best about Adobe Marketo Engage? We are still in the build phase of our Marketo implementation, so my review can focus more on our experience so far than on actually using the system. We are very excited about how intuitive and user-friendly the system seems to be. Our practice runs in creating and automating emails and landing pages have been a breeze, much easier than other systems we've tried. The deep tracking and reporting capabilities are expected to bring the ...

"Marketing Automation at its Finest"

What do you like best about Adobe Marketo Engage? The ease of use, and so many functional attributes that promote todays trends/interests. What do you dislike about Adobe Marketo Engage? Can be a little confusing when to start, and the trainers are located across the world which can make language barriers difficult for training. Recommendations to others considering Adobe Marketo Engage: Fair price for what is offered, and the platform dashboard contains valuable information.

"Intuitive, great SFDC integration"

What do you like best about Adobe Marketo Engage? Marketo has been the engine behind our marketing team, allowing us to act and execute like a much larger organization. Its integration with Salesforce.com is fantastic and pushes great lead intelligence to our sales team. Its user interface is intuitive and overall, easy to use. What do you dislike about Adobe Marketo Engage? A little buggy in some browsers, can be slow sometimes... hard to tell if it's user error or a system ...

"Marketing Automation Expert"

What do you like best about Adobe Marketo Engage? Flow interface is very intuitive What do you dislike about Adobe Marketo Engage? Marketo understates the ease-of-use of this product. It is powerful and sophisticated, so novice users can get in over their heads quickly. Recommendations to others considering Adobe Marketo Engage: Document the scenarios on how you expect use the product, and then ask the Marketo rep to walk you through the specifics of how (or if) the product will perform ...

"Good product for medium sized business without dedicated MA Department"

What do you like best about Adobe Marketo Engage? Fast start, basic MA tasks are easy out of the box. Intuitive user interface and thought process to get started. the one size fits all is good at the low end of the MA curve What do you dislike about Adobe Marketo Engage? It is difficult to get deep into Marketing Automation. When you go past the basics, you need to get help form support and that can be painful, the company seems to be more interested in going public or getting acquired than ...

"Good product for medium sized business without dedicated MA Department"

What do you like best about Adobe Marketo Engage? Fast start, basic MA tasks are easy out of the box. Intuitive user interface and thought process to get started. the one size fits all is good at the low end of the MA curve What do you dislike about Adobe Marketo Engage? It is difficult to get deep into Marketing Automation. When you go past the basics, you need to get help form support and that can be painful, the company seems to be more interested in going public or getting acquired than ...

"Marketing Automation Expert"

What do you like best about Adobe Marketo Engage? Flow interface is very intuitive What do you dislike about Adobe Marketo Engage? Marketo understates the ease-of-use of this product. It is powerful and sophisticated, so novice users can get in over their heads quickly. Recommendations to others considering Adobe Marketo Engage: Document the scenarios on how you expect use the product, and then ask the Marketo rep to walk you through the specifics of how (or if) the product will perform ...

"A Good Choice for Repeatable Consistent Campaigns with Moderate Sized Lists"

What do you like best about Adobe Marketo Engage? The workflow is straightforward in Marketo; it's easy to create campaigns quickly, so if you're a marketer who does things on the fly often you'll like this. In forms, it does a nice job of automatically collecting url parameters. Integration with SFDC is simple. It has the features I would expect in a solid MA solution. What do you dislike about Adobe Marketo Engage? All MA solutions have similar drawbacks, like the HTML editors (you will ...

"A Good Choice for Repeatable Consistent Campaigns with Moderate Sized Lists"

What do you like best about Adobe Marketo Engage? The workflow is straightforward in Marketo; it's easy to create campaigns quickly, so if you're a marketer who does things on the fly often you'll like this. In forms, it does a nice job of automatically collecting url parameters. Integration with SFDC is simple. It has the features I would expect in a solid MA solution. What do you dislike about Adobe Marketo Engage? All MA solutions have similar drawbacks, like the HTML editors (you will ...