Marketo Reviews in November 2026: User Ratings, Pros & Cons

"Marketo - Comprehensive Marketing Automation at Your Finger Tips"

What do you like best about Adobe Marketo Engage? Creating Smartlists in Marketo is a breeze! The drag and drop capability allows you to pull the fields you need and see the results in seconds. The autosave feature was refreshing coming from other systems that were clunky and hard to find save. As a campaign specialist, Marketo allows me to use lead information to it's fullest and supply my lead qualifiers with rich data to qualify leads and hit their numbers. What do you dislike about ...

"Robust Full Service Marketing Automation Platform"

What do you like best about Adobe Marketo Engage? Integration with Salesforce. Ability to create quick e-mails/landing pages and complex lead nurturing programs in one platform. What do you dislike about Adobe Marketo Engage? Some improvements with the systems analytics will be greatly appreciated when they are implemented. Recommendations to others considering Adobe Marketo Engage: This is a marketing platform created by marketers for marketers. The software and company give you the ...

"Too complicated for a small business like ours"

What do you like best about Adobe Marketo Engage? Strong capabilities Great integration with Salesforce If you need heavy nurturing and more advanced marketing automation (landing pages, customized content) then Marketo is good What do you dislike about Adobe Marketo Engage? UI not very friendly Complicated process and steps to create basic nutrure campaigns Recommendations to others considering Adobe Marketo Engage: I found Marketo to be unnecessarily complicated. There are simpler options ...

"Sophisticated and powerful, if you take advantage of everything under the hood"

What do you like best about Adobe Marketo Engage? The company is very ambitious and consistently pushing the bounds of B2B marketing in terms of thought leadership and functionality. What do you dislike about Adobe Marketo Engage? We are not sophisticated enough in our own lead nurturing strategy to take advantage of every thing Marketo has to offer. Recommendations to others considering Adobe Marketo Engage: Map out your marketing strategy and process, and gauge just how much work you are ...

"Marketing Automation at its finest"

What do you like best about Adobe Marketo Engage? Landing Page Creator & Lead Scoring system What do you dislike about Adobe Marketo Engage? The Rich Text editor can be a bit buggy, you have to edit text multiple times to get the desired outcome. Lack of mobile friendly landing pages and only 1 mobile email template provided. Recommendations to others considering Adobe Marketo Engage: You will not be disappointed

"Marketo is my choice for Marketing Automation"

What do you like best about Adobe Marketo Engage? I love that Marketo is clearly designed to make marketing easier. I love that our emphasis has gone from how to make programs work to how to make better programs. Things like local tokens make program set up easy, scale able and approachable to non-technical users. It amazing how quickly the product is changing and improving. The community is amazing and customer feedback clearly influences product development. I LOVE the Activity Log. The ...

"One rocking demo"

What do you like best about Adobe Marketo Engage? Basically markets is the most attentive salesman you will ever have. If you have a sales team you know you spend a lot of time chasing leads. Marketo does it for you reminder emails website tracking, so when a potential client visits your site you know you have them hooked and your sales team can call and real them in. What do you dislike about Adobe Marketo Engage? It can be a little costly but or us the time our sales team saves and the ...

"Best Marketing Automation tool I have ever used"

What do you like best about Adobe Marketo Engage? Easy, intuitive user interface, but able to handle complex tasks and queries. segments and exclusion lists are easy to create and manage. multi-wave campaigns are easy as well. What do you dislike about Adobe Marketo Engage? can be slow at times, but overall I think it is great. Recommendations to others considering Adobe Marketo Engage: pay for professional services to help with the setup as they will give you lots of tips and tricks and ...

"Small Companies Be Warned"

What do you like best about Adobe Marketo Engage? Sending email campaigns is quick and easy for one-off announcements such as monthly newsletters or event invitations. What do you dislike about Adobe Marketo Engage? Be warned of smooth-talking, suave business development managers working at Marketo. They have no business selling this robust solution to 1-50 employee companies. I have personal experience with other startup companies in Indianapolis who have struggled tremendously ...

"With the right Administrator, you can make Marketo spin on its head!"

What do you like best about Adobe Marketo Engage? Marketo is fairly intuitive once you learn the basics and automates so much of what needs to be done. I like that they are continually improving their offering and adding new functionality. They are very in touch with their customer community and that shapes the features/functionality they introduce. Not all software companies listen as closely to their community as Marketo! What do you dislike about Adobe Marketo Engage? It can be quite ...