Marketo Reviews in November 2026: User Ratings, Pros & Cons

"Great value and easy to use"

What do you like best about Adobe Marketo Engage? I really like how easy to use Marketo is. While there may be more powerful solutions on the market, Marketo has been very user friendly in my experience and it is growing more powerful as they continue to add new features. What do you dislike about Adobe Marketo Engage? Some of the editors, like the email and form editors, are a little basic and have room for improvement. I know Marketo is working on updating the editors soon, so hopefully ...

"Marketo does the heavy lifting for TAB Bank"

What do you like best about Adobe Marketo Engage? Marketo is so dynamic in its ability to serve the right content to the right people at the right time - the world of marketing automation. We chose Marketo because of ease of implementation and fact they successfully used their product on us. Their competitors did not not use their own products as well as Marketo did. What do you dislike about Adobe Marketo Engage? I wish I had more time to utilize all that Marketo has to offer. We could do ...

"Marketo Makes Email Marketing, Nurturing, and Engagement Easy!!"

What do you like best about Adobe Marketo Engage? Marketo is very easy to implement and use. It is very easy to navigate and do what you need to do quickly and efficiently. I use it extensively for email marketing and engagement. I love setting up the programs and creating the emails and landing pages to accompany the program. I also get great metrics to see you is interacting with us and our content. What do you dislike about Adobe Marketo Engage? I do not have any issues with Marketo. ...

"A lead generating tool"

What do you like best about Adobe Marketo Engage? I was amazed by the level of features and integration they have had with other CRM vendors. Probably the only application that helps to generate leads from a different source. What do you dislike about Adobe Marketo Engage? I have not tried much on this. Hence cannot comment. Recommendations to others considering Adobe Marketo Engage: Try it

"Flexible yet Robust Lead Generation"

What do you like best about Adobe Marketo Engage? Marketo is intuitive and organized around a few basic principles. Understand the campaign workflow and you can apply it anywhere. The system is very easy to train and set up, plus the linkage to our CRM(SalesForce) was a straight-forward process. What do you dislike about Adobe Marketo Engage? The forms built into Marketo are difficult to modify but this is being improved upon soon. More of our sites are becoming mobile first with flexible ...

"After 5 years using Marketo, I've seen a good idea evolve into a revolution"

What do you like best about Adobe Marketo Engage? Being with a Marketing Leading software company for 85% of it's corporate life has been a really eye opening experience. I've watched Marketo mature from a small software company in the bay area to a respectable public company leading it's competitors in innovation. Because I do have such a long experience, I'll be descriptive. As I mention some of the higher level ideas of complex topics please just know that Marketo is a perfect product ...

"Sr Manager, Interactive Marketing"

What do you like best about Adobe Marketo Engage? Overall versatility of the platform. It is not just an email engine but a CRM automation tool that my organization uses across multiple departments to enhance our business operations. In addition, we have a very complex SFDC customization and it require a platform that does not just work with out-of-the-box SFDC environments. As a result of it being our only SFDC integrated platform, we use it to plug our other solutions into so we can ...

"The best Marketing Automation system out there!"

What do you like best about Adobe Marketo Engage? Marketo is not only easy to use, but the support revolving around the service is amazing. The staff know what Marketers are looking for in this type of service. What do you dislike about Adobe Marketo Engage? It is rare, but sometimes the smart lists run a bit slow. But this is very rare. Recommendations to others considering Adobe Marketo Engage: I would definitely recommend looking into some consulting upon implementation, just so that you ...

"Must-have Marketing-Automation tool"

What do you like best about Adobe Marketo Engage? Marketo is easy to use and is constantly making changes to the software. Since I started using Marketo I'm now able to track sources of our new leads, see which channels are performing well and the automation has allowed us to do away with the data entry glut work. Marketo's community is tremendous because I was able to get some creative help from other people. What do you dislike about Adobe Marketo Engage? I would have said the forms but ...

"It's Easy to Become a Power User of Marketo"

What do you like best about Adobe Marketo Engage? Marketo offers a lot of features to help businesses take their online marketing efforts to new heights via email markting, web marketing (including landing pages, webinars, and social content), and now offline with event registration functionality and the ability to export PURLs for trackable, snail-mailable content. Their online community is robust and active - why wait for support to answer your "this might be a dumb question but..." when ...