Marketo Reviews in November 2026: User Ratings, Pros & Cons

"Excellent at marketing automation (Okay at email)"

What do you like best about Adobe Marketo Engage? The marketing automation and trigger based activities you can do via the marketo muchkin is amazing. This coupled with the ability to retain information and deliver more information through progressive forms and behavioural monitoring makes marketing a leader in marketing automation. What do you dislike about Adobe Marketo Engage? If you have used a mass email provider before such as Silverpop, Marketo simply will not meet your expectations ...

"Excellent at marketing automation (Okay at email)"

What do you like best about Adobe Marketo Engage? The marketing automation and trigger based activities you can do via the marketo muchkin is amazing. This coupled with the ability to retain information and deliver more information through progressive forms and behavioural monitoring makes marketing a leader in marketing automation. What do you dislike about Adobe Marketo Engage? If you have used a mass email provider before such as Silverpop, Marketo simply will not meet your expectations ...

"Awesome service. :)"

What do you like best about Adobe Marketo Engage? The level of sophistication is very flexible and customizable. Easy to use user interface. Tight integration with Salesforce.com. Activity date is stored in Marketo server (verus Salesforce org). What do you dislike about Adobe Marketo Engage? It's Cost. Market2Lead, Silverpop, 5 Buckets are far less expensive. Other solutions like Genius, Pardot offer month to month terms. Recommendations to others considering Adobe Marketo Engage: Very ...

"A great marketing automation tool"

What do you like best about Adobe Marketo Engage? Marketo is a fantastic marketing tool. With it you can automate lead generation and nurturing campaigns. You can create emails, landing pages, reports, etc. You can program into it complex logic for the message tracks and how lists are managed and created. You can use it for a basic one-off blast or complex automated campaigns. The support is decent, and they are constantly working to improve the offering. What do you dislike about Adobe ...

"Help Grow Business"

What do you like best about Adobe Marketo Engage? This software helps in making sales double and gives real strength to the business and makes it grow well. What do you dislike about Adobe Marketo Engage? The thing that I don't like for this software is its price that is somehow expensive. Recommendations to others considering Adobe Marketo Engage: If someone really want to increase b2b sales then one must use this software.

"Great Integration with Salesforce"

What do you like best about Adobe Marketo Engage? The insights provided by marketo are second to none - each time a new lead is generated I am given all the information I need to ensure that I can turn that lead into a happy prospect - from seeing the all the information on the webpages they have viewed, through to a score being calculated I can gauge the leads level of interest within the few moments without even speaking to them What do you dislike about Adobe Marketo Engage? Not ...

"Great Integration with Salesforce"

What do you like best about Adobe Marketo Engage? The insights provided by marketo are second to none - each time a new lead is generated I am given all the information I need to ensure that I can turn that lead into a happy prospect - from seeing the all the information on the webpages they have viewed, through to a score being calculated I can gauge the leads level of interest within the few moments without even speaking to them What do you dislike about Adobe Marketo Engage? Not ...

"Marketo Review"

What do you like best about Adobe Marketo Engage? I like that their interface it easy-to-use. It's also pretty easy to grab reports of how your users/clients are getting along, and working through the different programs that you can build for your company. What do you dislike about Adobe Marketo Engage? I feel like when building out a campaign that it would be nice to have an interface like InfusionSoft or Eloqua, where you can drag-and-drop the actions items in the campaign. The Marketo ...

"Marketo Review"

What do you like best about Adobe Marketo Engage? I like that their interface it easy-to-use. It's also pretty easy to grab reports of how your users/clients are getting along, and working through the different programs that you can build for your company. What do you dislike about Adobe Marketo Engage? I feel like when building out a campaign that it would be nice to have an interface like InfusionSoft or Eloqua, where you can drag-and-drop the actions items in the campaign. The Marketo ...

"Great value and easy to use"

What do you like best about Adobe Marketo Engage? I really like how easy to use Marketo is. While there may be more powerful solutions on the market, Marketo has been very user friendly in my experience and it is growing more powerful as they continue to add new features. What do you dislike about Adobe Marketo Engage? Some of the editors, like the email and form editors, are a little basic and have room for improvement. I know Marketo is working on updating the editors soon, so hopefully ...