NEWJoin 2M+ software buyers|Get Weekly Insights, Trends & Expert PicksSubscribe free →

9.5

SpotScore

Marketo

Marketo Reviews in November 2026: User Ratings, Pros & Cons

Streamline your marketing, boost your results.

4.16

Add to compare

Marketo offers custom pricing plan

Start Free Trial

Marketo Reviews & Ratings

4.16

Very Good

Based on 2121 ratings & 2430 reviews

Are you using Marketo?

Rating Distribution

Excellent

(1247)

Very Good

(905)

Good

(160)

Poor

(70)

Terrible

(48)

Spotsaas Editor’s POV

Adobe Marketo Engage has emerged as a standout marketing automation platform, offering excellent tools for streamlining workflows, automating campaigns, and leveraging AI to personalize customer engagement. Its robust features, such as email marketing automation, landing page creation, and CRM integrations, empower businesses to deliver data-driven and efficient ...Read more

Marketo pros and cons

  • Marketing automation covers workflows, email campaigns, lead scoring, and campaign management.

  • Strong CRM integrations support customer relationship management and lead nurturing.

  • Interface is approachable enough for team members to train without extensive IT support.

  • Analytics and reporting provide insights for optimizing marketing strategies.

  • Steep learning curve for beginners, with complexity in advanced features requiring extensive training.

  • High subscription cost, making it less accessible for small-scale businesses or startups.

Filter results

Sort by :

Relevance
Relevance
Highest-Rated
Lowest-Rated
Least-Recent
Most-Recent

Share this page

Showing 2371-2380 out of 2430

AU

Anonymous User

11/18/13

3.5 out of 5

"Good Solution for Marketing Lead Automation"

What do you like best about Adobe Marketo Engage? Marketing in control of their own destiny What do you dislike about Adobe Marketo Engage? Rules are a little complicated to develop. What problems is Adobe Marketo Engage solving and how is that benefiting you? Lead Automation

AU

Anonymous User

11/18/13

4 out of 5

"in love with marketo"

What do you like best about Adobe Marketo Engage? it is easy to use dynamic data easily more What do you dislike about Adobe Marketo Engage? the product does not yet have a dashboard What problems is Adobe Marketo Engage solving and how is that benefiting you? sending more relevant information to targeted distributors in a more timely manner in the way they want to receive it.

AU

Anonymous User

11/18/13

3 out of 5

"mass mail capability"

What do you like best about Adobe Marketo Engage? seamless integration with salesforce.com What do you dislike about Adobe Marketo Engage? limits on customization with multiple custom objects What problems is Adobe Marketo Engage solving and how is that benefiting you? mass mailing requirements, marketing automation

AU

Anonymous User

11/18/13

3.5 out of 5

"Drive by Marketo"

What do you like best about Adobe Marketo Engage? reusability and automation of repeatable tasks What do you dislike about Adobe Marketo Engage? dont know enough to comment, they sound not very differentiated What problems is Adobe Marketo Engage solving and how is that benefiting you? automating and qualifiying sales leads

AU

Anonymous User

11/18/13

3.5 out of 5

"Great product for email integration and marketing."

What do you like best about Adobe Marketo Engage? It is easy to integrate and deploy. Also makes email campaigns a snap. What do you dislike about Adobe Marketo Engage? The only problem is it tends to be a bit on the expensive side. Other wise I like it. What problems is Adobe Marketo Engage solving and how is that benefiting you? Emails marketing to generate leads. Overcomes the 500 email limit set by Salesforce.

TG

Thomas G

11/05/13

5 out of 5

"The market leader in Marketing Automation"

What do you like best about Adobe Marketo Engage? The power and flexibility of the system. In terms of sheer capabilities, Marketo allows you to do more than any of the other high-end MA systems on the market, including Eloqua and Pardot. Engagement engine makes nurturing leads a breeze. Organizing efforts by Program instead of by Campaign allows for more effective measurements. Revenue Cycle Analytics is a must for the data geeks looking to quantify effectiveness and ROI. Marketo has an ...

Read more

SD

Sylvain D

11/02/13

4.5 out of 5

"Very easy to use Marketing automation solution that meet all our needs so far"

What do you like best about Adobe Marketo Engage? We have deployed Marketo 2 months ago. We have scheduled our fist event in a matter of days and as we are a small comapny we don't have a dedicated marketing team. But with marketo we can have - with very little dedicated time - great creative assets and workflows, automate everything before the launch, push the button and watch it fly... The support from Marketo was great, they have always answered quickly, they have tons of marketing ...

Read more

AE

Audrey E

10/24/13

4 out of 5

"Overall, I'm a Happy User"

What do you like best about Adobe Marketo Engage? I'm able to drill down into our lead database and target very specific segments of people. What do you dislike about Adobe Marketo Engage? The landing page, form and email design functionality is limiting. I consider myself to be a bit more technical than some of my fellow marketers and yet I still have a difficult time getting my landing pages, forms and emails to look the way I want them to. I have to go into the HTML, edit in Dreamweaver ...

Read more

AE

Audrey E

10/24/13

4 out of 5

"Overall, I'm a Happy User"

What do you like best about Adobe Marketo Engage? I'm able to drill down into our lead database and target very specific segments of people. What do you dislike about Adobe Marketo Engage? The landing page, form and email design functionality is limiting. I consider myself to be a bit more technical than some of my fellow marketers and yet I still have a difficult time getting my landing pages, forms and emails to look the way I want them to. I have to go into the HTML, edit in Dreamweaver ...

Read more

BB

Brian B

10/04/13

4.5 out of 5

"Essential to our efforts in Marketing"

What do you like best about Adobe Marketo Engage? Marketo is integral to our marketing effort at InsideView. From scoring the millions of leads that come through our website to creating and tracking email campaigns and building custom landing pages on the fly, I can’t imagine how we’d function without it What do you dislike about Adobe Marketo Engage? a better WISWIG forms builder would be nice Recommendations to others considering Adobe Marketo Engage: really try and understand your data ...

Read more

Free vendor scorecard

Evaluate Marketo objectively with the marketing automation software scorecard

A weighted marketing automation software vendor scorecard to score Marketo against your real requirements — not the marketing.

  • Weighted criteria you can edit
  • Score multiple vendors side-by-side
  • Shareable with your buying committee

No file downloads on screen — we email it to you. One-click unsubscribe anytime.

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].