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9.5

SpotScore

Marketo

Marketo Reviews in November 2026: User Ratings, Pros & Cons

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4.16

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Marketo Reviews & Ratings

4.16

Very Good

Based on 2121 ratings & 2430 reviews

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Rating Distribution

Excellent

(1247)

Very Good

(905)

Good

(160)

Poor

(70)

Terrible

(48)

Spotsaas Editor’s POV

Adobe Marketo Engage has emerged as a standout marketing automation platform, offering excellent tools for streamlining workflows, automating campaigns, and leveraging AI to personalize customer engagement. Its robust features, such as email marketing automation, landing page creation, and CRM integrations, empower businesses to deliver data-driven and efficient ...Read more

Marketo pros and cons

  • Marketing automation covers workflows, email campaigns, lead scoring, and campaign management.

  • Strong CRM integrations support customer relationship management and lead nurturing.

  • Interface is approachable enough for team members to train without extensive IT support.

  • Analytics and reporting provide insights for optimizing marketing strategies.

  • Steep learning curve for beginners, with complexity in advanced features requiring extensive training.

  • High subscription cost, making it less accessible for small-scale businesses or startups.

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Showing 2351-2360 out of 2430

AU

Anonymous User

11/21/13

4 out of 5

"New Marketo user review"

What do you like best about Adobe Marketo Engage? Lead scoring tools are very intuitive and provide the marketing team with the ability to send only qualified leads to sales. What do you dislike about Adobe Marketo Engage? It would be nice to have some more advanced site visitor data on anonymous traffic, such as which company they are likely from and which geographic region they are in. What problems is Adobe Marketo Engage solving and how is that benefiting you? Am trying to ensure that ...

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AU

Anonymous User

11/21/13

4.5 out of 5

"Great Software"

What do you like best about Adobe Marketo Engage? The ability to set tracks for customers and measure how people react to our campaigns. This allows us to reach out 1000's of potential customers every month and be a though leader in our space. What do you dislike about Adobe Marketo Engage? Hard to set up tracks and a can bit hard to teach others the best practices and ways to send emails. What problems is Adobe Marketo Engage solving and how is that benefiting you? Lead Generation - ...

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AU

Anonymous User

11/20/13

4.5 out of 5

"Easy and efficient"

What do you like best about Adobe Marketo Engage? I like that there are so many great features and that it is so quick to learn. Once you make a landing page campaign once it is really easy to replicate again and again. What do you dislike about Adobe Marketo Engage? I dislike that it is sometimes hard to delete old pages, or old campaigns. What problems is Adobe Marketo Engage solving and how is that benefiting you? Email marketing has been a huge help and landing pages. A lot of content ...

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JG

Jenn G

11/20/13

4.5 out of 5

"New to Marketo"

What do you like best about Adobe Marketo Engage? As a new member to Marketo I am both amazed and pleased with the robust UI and ease of use. What do you dislike about Adobe Marketo Engage? Nothing to dislike yet, still in the learning curve What problems is Adobe Marketo Engage solving and how is that benefiting you? Marketing automation from soup to nuts. Marketo has provided!

JL

Junjian(BEN) L

11/20/13

3.5 out of 5

"very nice marketing tool"

What do you like best about Adobe Marketo Engage? Next generation marketing analytics. Able to take lead information and do 2D graphical plots and analysis off of this data. What do you dislike about Adobe Marketo Engage? Too similar to Salesforce. Looks too much like a conventional CRM tool. What problems is Adobe Marketo Engage solving and how is that benefiting you? We have a really shitty marketing team. (I am the Chairman of my company and am entitled to say this!)

OB

Owen Brenna I

11/20/13

3.5 out of 5

"I use it daily"

What do you like best about Adobe Marketo Engage? I like the possibilities and the training. At first I was very overwhelmed, but they walked me through it. What do you dislike about Adobe Marketo Engage? There are some issues with Outlook, in that when forwarded our emails get messed up. What problems is Adobe Marketo Engage solving and how is that benefiting you? WE have the benefit of segmenting and being able to follow up with the right customers

AU

Anonymous User

11/20/13

4 out of 5

"quick review"

What do you like best about Adobe Marketo Engage? salesforce platform,useability, scalibility, speed, user interface What do you dislike about Adobe Marketo Engage? too many navpages no mobile data more built in competitive intelligence What problems is Adobe Marketo Engage solving and how is that benefiting you? lead generation

AU

Anonymous User

11/20/13

4 out of 5

"My experience with the product has been positive."

What do you like best about Adobe Marketo Engage? the ability to manage email campaigns works very well What do you dislike about Adobe Marketo Engage? There needs to be improvement with lead scoring What problems is Adobe Marketo Engage solving and how is that benefiting you? we were trying to add value to the way we managed leads and web traffic

KL

Kristina L

11/20/13

4 out of 5

"Marketo Campaign Management"

What do you like best about Adobe Marketo Engage? The ability to monitor the open rate on email campaigns that go out to my database What do you dislike about Adobe Marketo Engage? Slow speed when running proxy searches to see how many people will receive a campaign based on set filters. What problems is Adobe Marketo Engage solving and how is that benefiting you? Great tool for analytics and ongoing campaign success visibility.

AU

Anonymous User

11/20/13

4.5 out of 5

"Good tool for Marketing"

What do you like best about Adobe Marketo Engage? Nice and good tool for marketing. We are using it for marketing and lead generation related stuff. Currently being used by Marketing and Sales team for effective lead generation. What do you dislike about Adobe Marketo Engage? there is not a lot i do not like about marketo What problems is Adobe Marketo Engage solving and how is that benefiting you? Make marketing and lead generation easy.

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].