Marketo Reviews in November 2026: User Ratings, Pros & Cons

"Marketo is very powerful and easy to use for any user. It delivers what it promises."

What do you like best about Adobe Marketo Engage? The interface is in several languages (Spanish, French...), it's drag-and-drop environment is easy to use and doesn't require technical or third-party support in running it. You may even import programs and campaigns that have proven successfull and adapt them to your own business needs. What do you dislike about Adobe Marketo Engage? Though you can manage the platform stand alone without integrating it to your CRM, it delivers greater value ...

"The Marketing Automation Solution for Marketing Automation Rockstars!"

What do you like best about Adobe Marketo Engage? I love the advanced workflow tools, segmentation capabilities using their dynamic content feature, and the tight integration with SFDC. What do you dislike about Adobe Marketo Engage? The reporting functionality while better than many competitors is still not robust enough to do any meaningful reporting with all the great data they are capturing. Recommendations to others considering Adobe Marketo Engage: If you are looking for a solution ...

"Hands Down, The Best Marketing Automation Tool Out There"

What do you like best about Adobe Marketo Engage? Whether your organization is small or large, Marketo has the functionality to meet any needs. The platform handles all the main aspects of automation natively and syncs flawlessly with our CRM system. Specific features such as cloning emails and landing pages (just to name one example) have made the made our team at least 2x more productive when creating content for our campaigns. What do you dislike about Adobe Marketo Engage? While ...

"Complex to start, but worth the effort"

What do you like best about Adobe Marketo Engage? The Premier Support engineers - if you've got a problem, they stick with you until it's fully resolved. What do you dislike about Adobe Marketo Engage? The initial training program - my support rep needed to be in the drivers seat more than he was to give my team and I more direction. As brand new Marketo users, we spent a lot of time floundering through videos and were unsure of what to jump into next and how to really get under way. What ...

"Powerful marketing automation"

What do you like best about Adobe Marketo Engage? The simplicity of the interface is the best feature What do you dislike about Adobe Marketo Engage? Harder to create custom campaigns than it should be What problems is Adobe Marketo Engage solving and how is that benefiting you? Marketing automation

"Powerful marketing automation"

What do you like best about Adobe Marketo Engage? The simplicity of the interface is the best feature What do you dislike about Adobe Marketo Engage? Harder to create custom campaigns than it should be What problems is Adobe Marketo Engage solving and how is that benefiting you? Marketing automation

"Marketo Review"

What do you like best about Adobe Marketo Engage? Easily integrated into Salesforce and provided extensive reporting capabilities. What do you dislike about Adobe Marketo Engage? Although many of the reports and data analytics could be useful, we found that the vast majority of our sales team never took advantage of the capabilities. Seemed more like a nice to have instead of a key solution. What problems is Adobe Marketo Engage solving and how is that benefiting you? Analyze metrics on ...

"Great solution - but overkill for SMB marketers"

What do you like best about Adobe Marketo Engage? Saw an impressive demo of Marketo during a recent DreamForce conference. Marketo has built some really great features into their product. Was especially impressed with their Opportunity Influence Analyzer, which examines the history of an opportunity to see marketing impact. What do you dislike about Adobe Marketo Engage? Many of the features seemed like overkill for my organization at the time, and the product was more expensive than my ...

"Powerful tools with some awkward moments"

What do you like best about Adobe Marketo Engage? Incredible power and flexibility in designing campaigns (from simple to elaborate) and viewing and manipulating lead-level data. What do you dislike about Adobe Marketo Engage? Little UI problems add up to consistent low rumble of frustration from users and some functionality that seems like it would be obvious is not possible or awkward to approximate. What problems is Adobe Marketo Engage solving and how is that benefiting ...

"A simple to use lead tool"

What do you like best about Adobe Marketo Engage? It is simple to create smart list from Marketo to generate emails & manage automatic email campaigns. It only takes a few days to understand and use the basics of the tool, and if you're willing to put in some addition training, there's a lot of cool tricks you can do with the tool. Overall, it has been easy to use for our company with about 250 employees but a good large lead size. What do you dislike about Adobe Marketo Engage? The out of ...