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9.5

SpotScore

Marketo

Marketo Reviews in November 2026: User Ratings, Pros & Cons

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4.16

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Marketo Reviews & Ratings

4.16

Very Good

Based on 2121 ratings & 2430 reviews

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Rating Distribution

Excellent

(1247)

Very Good

(905)

Good

(160)

Poor

(70)

Terrible

(48)

Spotsaas Editor’s POV

Adobe Marketo Engage has emerged as a standout marketing automation platform, offering excellent tools for streamlining workflows, automating campaigns, and leveraging AI to personalize customer engagement. Its robust features, such as email marketing automation, landing page creation, and CRM integrations, empower businesses to deliver data-driven and efficient ...Read more

Marketo pros and cons

  • Marketing automation covers workflows, email campaigns, lead scoring, and campaign management.

  • Strong CRM integrations support customer relationship management and lead nurturing.

  • Interface is approachable enough for team members to train without extensive IT support.

  • Analytics and reporting provide insights for optimizing marketing strategies.

  • Steep learning curve for beginners, with complexity in advanced features requiring extensive training.

  • High subscription cost, making it less accessible for small-scale businesses or startups.

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Showing 2321-2330 out of 2430

AH

Amanda H

05/10/14

4.5 out of 5

"Communicate with all of your contacts with a few clicks"

What do you like best about Adobe Marketo Engage? Very customizable and easy to use, a great way to communicate events and news to your customers, prospects, and partners. Our events would not have had such high attendance or awareness without the help of Marketo. What do you dislike about Adobe Marketo Engage? There are a lot of ways to use Marketo and it can be difficult at first to understand the scope of all of its tools. What problems is Adobe Marketo Engage solving and how is that ...

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AU

Anonymous User

05/07/14

4.5 out of 5

"Marketo"

What do you like best about Adobe Marketo Engage? It is very user friendly with many resources to learn from. What do you dislike about Adobe Marketo Engage? The MCE exam does not have a clear cut pass rate and that can be ambiguous to first time users. What problems is Adobe Marketo Engage solving and how is that benefiting you? I work as a partner Marketo Consultant.

JU

Jared U

03/31/14

5 out of 5

"Powerful Marketing Automation with best-in-class Salesforce Sync"

What do you like best about Adobe Marketo Engage? We chose Marketo based on it's ability to sync every five minutes with SalesForce. A feature that we have found works (almost) flawlessly. Having an entire copy of your SalesForce data give you the power to quickly build, send, and automate campaigns that are targeted based on almost anything that exists in SalesForce. The customer community is also fantastic with scores of people ready and willing to answer questions. One of my favorite ...

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AU

Anonymous User

03/19/14

4.5 out of 5

"Top in Class"

What do you like best about Adobe Marketo Engage? I've worked with many marketing automation systems, but the user-friendliness and flexibility, combined with limitless options once you start digging deeper, is unmatched. What do you dislike about Adobe Marketo Engage? The out-of-the-box reporting tool could do a bit better. For some reason it's difficult to get some standard reports out of the system. However, that's the same everywhere and there are work-arounds. Recommendations to others ...

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MW

Mary W

03/10/14

5 out of 5

"We took our marketing and events to the next level!"

What do you like best about Adobe Marketo Engage? Every employee I have interacted with has been amazing and when implementing a tool that stretches through departments this makes a huge difference. Support contacts go above and beyond (when needed) and our implementation team rocked. Also, Marketo actually incorporates user feedback into product updates! What do you dislike about Adobe Marketo Engage? I wish Marketo had more actual partners with tight integrations beyond CRM-- perhaps this ...

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AD

Anthony d

02/28/14

4.5 out of 5

"Great software!"

What do you like best about Adobe Marketo Engage? Good interface and UI/UX. Good tracking and reporting. What do you dislike about Adobe Marketo Engage? Not as robust as other competitive software available. Recommendations to others considering Adobe Marketo Engage: Need more time to evaluate performance. What problems is Adobe Marketo Engage solving and how is that benefiting you? Marketing automation

AU

Anonymous User

02/26/14

3.5 out of 5

"Great and Lightweight tool"

What do you like best about Adobe Marketo Engage? Easy to use and end-user friendly application. What do you dislike about Adobe Marketo Engage? Some customizations are not feasible or are challenging in comparison to other products on the market. What problems is Adobe Marketo Engage solving and how is that benefiting you? Driving revenue through optimizing demand funnel.

CH

Chris H

02/26/14

5 out of 5

"Almost everything a digital marketer would need in one little package"

What do you like best about Adobe Marketo Engage? Marketo offers many features to aid businesses in taking their digital marketing efforts to new heights with email marketing, web marketing and even offline with event registration functionality. The online community is robust and active and the users will happily respond to you and give examples of how they are using the tool or previously worked out the same idea usually before you even receive an email notifying you that customer service ...

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AU

Anonymous User

02/26/14

3.5 out of 5

"Great and Lightweight tool"

What do you like best about Adobe Marketo Engage? Easy to use and end-user friendly application. What do you dislike about Adobe Marketo Engage? Some customizations are not feasible or are challenging in comparison to other products on the market. What problems is Adobe Marketo Engage solving and how is that benefiting you? Driving revenue through optimizing demand funnel.

JT

Jose T

02/21/14

5 out of 5

"Implemented many times. User as a marketing agency for ourselves and our customers"

What do you like best about Adobe Marketo Engage? Depth and breadth of the product. Integration capabilities with other platforms. Knowledge of the marketing user. What do you dislike about Adobe Marketo Engage? Interfase. It is getting better though. They are in the process of changing many parts of the UI and they are doing it progressively. So there are parts of the application that are with the new interfase. Recommendations to others considering Adobe Marketo Engage: Don't compare only ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].