Marketo Reviews in November 2026: User Ratings, Pros & Cons

"Marketo Automation Helps Our Business Grow!"

What do you like best about Adobe Marketo Engage? Marketo's intuitive nature makes it stand apart from the rest. I'm able to accomplish everything I need to quickly and easily, and when I have a question, I can always get it answered in the community or by picking up the phone and calling tech therapy. The seamless integration between Marketo and Salesforce has been instrumental in proving the ROI on our efforts. I can always count on the software to perform and am always impressed by its ...

"Flexible marketing automation software"

What do you like best about Adobe Marketo Engage? The community function of Marketo. Members are able to share ideas and I get the feeling Marketo is really doing something with it. Marketo is easy to use, within two months you are able to understand most of Marketo. With Marketo we are able to be more productive. Futhermore, I like the Engagament streams functionality. We are able to adjust whenever and what assets we want to send to our leads, to measure this and create leads that go to ...

"Marketo is powerful and flexible if not the easiest to use."

What do you like best about Adobe Marketo Engage? Marketo offers a lot of power and unmatched integration with SalesForce. There is a tremendous amount of flexibility and we've been able to bend it to our business needs. Recent enhancements have made things like lead form generation even easier. Setting up basic nurture programs is very easy and setting up complex nurture programs is not a daunting task. What do you dislike about Adobe Marketo Engage? The power comes at a price. It's ...

"The Dinosaur of Marketing Automation"

What do you like best about Adobe Marketo Engage? There isn't much I like about Marketo. It syncs with Salesforce, so that's nice, but I like the vast capabilities of Marketo. It's tied into our CRM and syncs really well with it. Marketo provides great tools for a robust B2B marketing plan. What do you dislike about Adobe Marketo Engage? Some tools of Marketo are limited since it's a full suite, rather than focusing on one area over another. Specifically, I'd like to see more social media ...

"Extremely valuable demand generation tool "

What do you like best about Adobe Marketo Engage? Despite a business connection with our Board to Eloqua, I approved the selection of Marketo for my team. This is now the third company where I have implemented and utilized Marketo. While Pardot is easier to use, my team is definitely a power user of marketing automation. Therefore, Marketo offers the strongest mixture of features, functionality, and ease of use in the marketing automation space. Relatively simple integration with ...

"Markeot review"

What do you like best about Adobe Marketo Engage? Once set up, great to send out emails. Much easier than what we had to do to send mass emails out in SF. Emails look very nice also when sent out., more professional. What do you dislike about Adobe Marketo Engage? Very time consuming and not an easy product to use. The learning curve is quite steep. Setting up the entire system is chaos. When you see the demo it looks great, but getting to the point where your system is set up to be able to ...

"Flexible and powerful MAP with (nearly) unlimited potential"

What do you like best about Adobe Marketo Engage? I love the ease of use of Marketo. I know I can hand a login to almost anyone on our team, give them a few hours of instructions and they will be able to get in the platform and start doing what they need quickly. The out-of-box solutions are solid, and there is even more that you can do if you are comfortable with web programming. What do you dislike about Adobe Marketo Engage? There are more glitches and bugs than I would expect from a ...

"Joining the Marketo Army"

What do you like best about Adobe Marketo Engage? I have been using Marketo for 4+ years now at 2 different employers, so what I liked most then are now are slightly different. Then: the usability, not-so-steep learning curve, drag and drop functionality (no coding required to set up campaigns and write lists), and incredibly support (both from Marketo... and the Marketo Community once that feature was added). Now: I love the monthly updates. Marketo really does listen to its customers and ...

"Strong Analytics - Not as Intuitive as I would like. "

What do you like best about Adobe Marketo Engage? Analytics & tracking. Ability to measure. What do you dislike about Adobe Marketo Engage? Ease of use. UI is not intuitive. Customer support. Recommendations to others considering Adobe Marketo Engage: This is one of the best ways to go as of now, but needs work and a better use experience. What problems is Adobe Marketo Engage solving and how is that benefiting you? Finding ways to better monitor web traffic and score leads.

"Genrally I like it"

What do you like best about Adobe Marketo Engage? The ability to segment in a limitless number of combinations using snippets and segmentations. What do you dislike about Adobe Marketo Engage? Sometimes the campaigns can get bulky, every status change and must be declared. Also we have had difficulty with social integrations. Other vendors seem to have more compatibility that is standard. What problems is Adobe Marketo Engage solving and how is that benefiting you? Getting segmented ...