Marketo Reviews in November 2026: User Ratings, Pros & Cons

"The best marketing automation product and the best marketing automation professionals in the biz!"

What do you like best about Adobe Marketo Engage? ease of use knowledge staff and consultants flexibility to adapt to my business requirements What do you dislike about Adobe Marketo Engage? I would say my only dislike is that it can take smart lists a long time to load. And revenue explorer reports can be complex to figure out as a newbie. What problems is Adobe Marketo Engage solving and how is that benefiting you? tracking source of leads tracking ROI of marketing campaigns

"Time saver, money maker"

What do you like best about Adobe Marketo Engage? The ability to customize make our processes easier, What do you dislike about Adobe Marketo Engage? I wish it could more easily calculate dates. There are work arounds for this issue. What problems is Adobe Marketo Engage solving and how is that benefiting you? Being able to message our subscribers on a specific schedule. Without Marketo this was not possible with our systems.

"Worked with Marketo closely for a year"

What do you like best about Adobe Marketo Engage? I like how easy it is to grow in Marketo. There is a vibrant community of fellow users that are willing to share their knowledge and best practices. What do you dislike about Adobe Marketo Engage? I dislike the reporting and wish it were somehow easier to produce detailed and intuitive reports that could be shown to C-level employees. What problems is Adobe Marketo Engage solving and how is that benefiting you? I am solving business problems ...

"Greater marketing impact, more efficient marketers!"

What do you like best about Adobe Marketo Engage? I love the engagement nurture program and ability to deliver the best content at the right time! What do you dislike about Adobe Marketo Engage? I don't like how Salesforce is required to make the most of the Marketo features. We don't have SFDC and it feels like we can only scratch the surface of the capabilities. Recommendations to others considering Adobe Marketo Engage: Try other options first, and you'll appreciate marketo later. What ...

"Marketo is among the top marketing automation tools out there"

What do you like best about Adobe Marketo Engage? The best thing about Marketo is the Community section. There is a wealth of knowledge there that makes using Marketo incredibly discoverable in that your question has probably been asked and answered in the past. If not, start your own discussion and expect help immediately. What do you dislike about Adobe Marketo Engage? I dislike working between the tabs of Marketo. Sometimes I wish that user interface was easier to navigate ...

"Frequent Marketo User"

What do you like best about Adobe Marketo Engage? Marketo's list pulling filters and integration with our CRM platform. Makes it easy to segment marketing communications. What do you dislike about Adobe Marketo Engage? The limitations of A/B testing in batch send email programs. Recommendations to others considering Adobe Marketo Engage: An easy to use marketing automation software that integrates with crm platforms and offers customize-able reporting and analytics. What problems is Adobe ...

"Marketo improves sales and marketing alignment"

What do you like best about Adobe Marketo Engage? Marketo has improved our sales and marketing alignment. We have never seen our sales team more excited about new technology and resources to help improve what they do. What do you dislike about Adobe Marketo Engage? I wish I had more internal Marketo expertise to help us expand and meet the demand for our marketing team. Recommendations to others considering Adobe Marketo Engage: Good for B2B What problems is Adobe Marketo Engage solving and ...

"Marketo's simplistic design and ease in functionality enables a quick campaign deployment. "

What do you like best about Adobe Marketo Engage? We have been looking for a marketing automation tool that will enable us to develop our lead nurturing campaigns in a streamlined process with effective results. We like that Marketo is a user friendly tool that is yet powerful but built with ease in mind for anyone to fully learn. What do you dislike about Adobe Marketo Engage? At this point in our implementation process we have not run into any issues. What problems is Adobe Marketo Engage ...

"Marketo is mostly ok"

What do you like best about Adobe Marketo Engage? Marketo is simplistic in design which makes it fairly easy to use. The integration between SFDC and Marketo is simple and quick. What do you dislike about Adobe Marketo Engage? There are features missing that are solved in other marketing automation platforms (see: form pre-pop on externally hosted forms, for one). Marketo support is fine, but our account director will promise us answers to questions and then never get back to us. Sometimes ...

"Up and running, complex but well worth the effort."

What do you like best about Adobe Marketo Engage? Above all, the ability for Marketo to track users as individuals rather than anonymous IP addresses allows for a very rich analytics experience. Being able to contact a user and see specific web traffic, clicks and trends makes engagement and sales highly effective. What do you dislike about Adobe Marketo Engage? Marketo is a complex tool. It has a LOT of nuances that need to be learned to use it effectively. While the email system is ...