Marketo Reviews in November 2026: User Ratings, Pros & Cons

"Marketo experience"

What do you like best about Adobe Marketo Engage? Internal data management tools are key for us. What do you dislike about Adobe Marketo Engage? Marketo emails and Landon pages especially tend to have very similar looks and feels which are difficult to comprehensively customize. What problems is Adobe Marketo Engage solving and how is that benefiting you? Lead nurture and drip campaigns have been very useful in warming up old leads. Our average closed opportunity is around 60 days old.

"Marketo is awesome"

What do you like best about Adobe Marketo Engage? Marketo makes it easy to do a lot of the things we need to do. What do you dislike about Adobe Marketo Engage? UI can be slow and lots of issues with our network going out and marketo not saving before that happens. Recommendations to others considering Adobe Marketo Engage: Make sure you set it up correctly the first time - you don't want to have to redo it later! What problems is Adobe Marketo Engage solving and how is that benefiting ...

"Power User"

What do you like best about Adobe Marketo Engage? What I like best about Marketo is problem solving ability of marketing automation that the tool provides. Marketo also makes it clear on how to create both emails and landing pages. What do you dislike about Adobe Marketo Engage? What I dislike about Marketo is that at times Marketo has speed issues. More attention to this issue may be applied to create a more fluent user experience. Recommendations to others considering Adobe Marketo ...

"Like visual coding for marketers"

What do you like best about Adobe Marketo Engage? One of the best things about Marketo is the seemingly unlimited ways in which you can use the software. It seems as though there is not right or wrong way to set up a marketing program, manage a database, create a list, etc. It reminds me of a visual coding platform - once you learn the syntax and the basics of how each command or feature works, you can configure and set up programs within Marketo however you want (not unlike MIT's Scratch ...

"Great automating and communication tool for marketing; verdict out for Sales"

What do you like best about Adobe Marketo Engage? Email and landing page creation is simple for someone who doesn't have experience with HTML. It is nice that all contributors on the marketing team can use the program. Also like the smart list ability to pull info from your CRM, list pulls and flows. It simplifies communication to customers so everything looks consistent. We're just getting into reporting but the abilities there seem great and able to complement and build off of Salesforce ...

"Challenging but life-changing"

What do you like best about Adobe Marketo Engage? The fact that it is so easy to clone out campaigns that I have already made is my favorite part of Marketo. It really simplifies the entire process, and tokens help keep me organized and make sure I am sending the right thing to the right people. What do you dislike about Adobe Marketo Engage? I dislike the fact that you cannot make edits to entire email templates, but that you have to do them one at a time. Recommendations to others ...

"Marketo review"

What do you like best about Adobe Marketo Engage? Ability to run nurturing and scoring programs What do you dislike about Adobe Marketo Engage? The disorganization of details on records Recommendations to others considering Adobe Marketo Engage: Eloqua What problems is Adobe Marketo Engage solving and how is that benefiting you? Lead scoring and nurturing

"Marketo has automated many different processes into one robust software"

What do you like best about Adobe Marketo Engage? We've finally been able incorporate many aspects of our business into one powerful platform. Inbound and outbound marketing, collateral creation, lead scoring, and integration with our CRM. What do you dislike about Adobe Marketo Engage? It is a little difficult to get used to at first. We also would have like an ability to blog with the software. Recommendations to others considering Adobe Marketo Engage: Many other automation tools you may ...

"Very Powerful and Easy to Use"

What do you like best about Adobe Marketo Engage? All the data and customization available. Marketo allows you to automate and do so much it can often be a bit overwhelming for new users. But once you get the hang of it and know what you want to achieve the possibilities are endless. Marketo Community is awesome for support! Marketo produces awesome content on best practices! Marketo has awesome integration with all of our other 3rd party tools! What do you dislike about Adobe Marketo ...

"Marketo User Review"

What do you like best about Adobe Marketo Engage? Marketo's easy to use interface stands it ground versus its competitors. I was a previous Eloqua power user as well as ExactTarget. Navigation is smooth and concise and you always know where you are in terms of your work process. My favorite function of all, is cloning. This process saves you a lot of time and hassle. Especially with forms and any template changes you want to change. Beyond that, the new calendar function is great. Being ...