Marketo Reviews in November 2026: User Ratings, Pros & Cons

"Opening the door to marketing automation"

What do you like best about Adobe Marketo Engage? It is a fairly easy process to understand how to get started, and to see where some of the more powerful features can fit in. I've been able to find answers to most of my questions using the online support, and discover some interesting features I didn't even know about. Once we have put effort into building out a campaign, the capability of cloning it and reusing our efforts for the next campaign has been very useful. What do you dislike ...

"The Marketing Automation Platform for the Future"

What do you like best about Adobe Marketo Engage? Marketo is constantly innovating for the next way to make marketing more effective and productive while not sacrificing an easy to use UI for any level of user. What do you dislike about Adobe Marketo Engage? Marketo could improve its change tracking system. With many users in a system, it can be useful to track who made the last change and when. What problems is Adobe Marketo Engage solving and how is that benefiting you? We have multiple ...

"Prepare for Total Automation"

What do you like best about Adobe Marketo Engage? The (new) dashboard is clean, easy to navigate and very intuitive. Marketo is not a one-size-fits-all product, it's more of a "if you can dream it, Marketo can do it" type of product. We considered other marketing automation tools before deciding on Marketo. Our decision was based on other user reviews, the "ease" of use and it's ability to integrate with a variety of other partner solutions (i.e., Salesforce, WebEx, Cvent). What do you ...

"Driving Marketing ROI"

What do you like best about Adobe Marketo Engage? Marketo is easy to use, incredibly extensible, and powerful enough to handle anything we throw at it. We can use Marketo as a hub for our digital marketing efforts, which makes my job a lot easier. The calendar feature also gives us a much needed look into the intricate dance our marketing team engages in every day on all of our campaigns. What do you dislike about Adobe Marketo Engage? There is so much power in the platform that the ...

"Incredibly powerful system to automate and monitor marketing efforts"

What do you like best about Adobe Marketo Engage? Can be very complex to use but is easy enough to ease into the full capabilities of the system What do you dislike about Adobe Marketo Engage? Community support is a little difficult to navigate as you have to get the search terms just right. Recommendations to others considering Adobe Marketo Engage: Be involved in the implementation! We has a consultant who kept us at arms length and are still working through issues that caused. What ...

"Out of the box or complex, Marketo just works"

What do you like best about Adobe Marketo Engage? Marketo provides great functionality to customize marketing automation to fit the exact needs of your business. They have also implemented some good tools that make getting up and running with Marketo easier, such as a library of downloadable programs. The number of integrations with Marketo is growing everyday, and it is often where I go to find the best vendors in marketing. The several integrations available make tying everything together ...

"Great Tool, Somewhat Confusing"

What do you like best about Adobe Marketo Engage? I like the exorbitant amount of flexibility the tool has. What do you dislike about Adobe Marketo Engage? Opens a lot of unnecessary folder when searching specifics. A lot of information and a lot of different places to find things. Recommendations to others considering Adobe Marketo Engage: Great product with a lot of different options. CRM integration is wonderful asset! What problems is Adobe Marketo Engage solving and how is that ...

"Solid Marketing Automation Tool"

What do you like best about Adobe Marketo Engage? Ability to create campaigns that clearly identify the life cycle of leads. What do you dislike about Adobe Marketo Engage? Lacks responsive design, although this is being addressed. What problems is Adobe Marketo Engage solving and how is that benefiting you? Ability to articulate to sales and marketing a clear ROI based on campaigns and smart list reporting.

"Marketo Landing Pages are Weak"

What do you like best about Adobe Marketo Engage? Honestly I only ever had to use the landing page tool and I was not impressed. What do you dislike about Adobe Marketo Engage? I had many difficulties with the landing page tool. It lacks any form of ui/ux. Very difficult to navigate, integrate responsive css, upload files, and more. The "What You See IS What You Get" fails miserably . Nothing looks the same from preview to publish. Recommendations to others considering Adobe Marketo ...

"Marketo Landing Pages are Weak"

What do you like best about Adobe Marketo Engage? Honestly I only ever had to use the landing page tool and I was not impressed. What do you dislike about Adobe Marketo Engage? I had many difficulties with the landing page tool. It lacks any form of ui/ux. Very difficult to navigate, integrate responsive css, upload files, and more. The "What You See IS What You Get" fails miserably . Nothing looks the same from preview to publish. Recommendations to others considering Adobe Marketo ...