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9.5

SpotScore

Marketo

Marketo Reviews in November 2026: User Ratings, Pros & Cons

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4.16

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Marketo Reviews & Ratings

4.16

Very Good

Based on 2121 ratings & 2430 reviews

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Rating Distribution

Excellent

(1247)

Very Good

(905)

Good

(160)

Poor

(70)

Terrible

(48)

Spotsaas Editor’s POV

Adobe Marketo Engage has emerged as a standout marketing automation platform, offering excellent tools for streamlining workflows, automating campaigns, and leveraging AI to personalize customer engagement. Its robust features, such as email marketing automation, landing page creation, and CRM integrations, empower businesses to deliver data-driven and efficient ...Read more

Marketo pros and cons

  • Marketing automation covers workflows, email campaigns, lead scoring, and campaign management.

  • Strong CRM integrations support customer relationship management and lead nurturing.

  • Interface is approachable enough for team members to train without extensive IT support.

  • Analytics and reporting provide insights for optimizing marketing strategies.

  • Steep learning curve for beginners, with complexity in advanced features requiring extensive training.

  • High subscription cost, making it less accessible for small-scale businesses or startups.

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Showing 2251-2260 out of 2430

JA

Joshua A

03/16/15

5 out of 5

"Best in class solution"

What do you like best about Adobe Marketo Engage? Everything you want to do with a marketing platform, Marketo can do. They are also constantly innovating and adding requested features What do you dislike about Adobe Marketo Engage? Sometimes reporting and lists runs slowly Recommendations to others considering Adobe Marketo Engage: Get training / expert assistance for setup. The system is easy to use out of the box a little training / support opens up a lot more possibilities for what you ...

Read more

LJ

Liz Jackson P

03/16/15

5 out of 5

"Marketo is a brilliant solution!"

What do you like best about Adobe Marketo Engage? How intuitive and easy it is to use. I've used email marketing programs for 20+ years and Marketo is my favorite by far. What do you dislike about Adobe Marketo Engage? Nothing really - I like it all. I am really impressed with this product What problems is Adobe Marketo Engage solving and how is that benefiting you? We have email marketing campaigns and also employee emails.

PS

Priscilla S

03/13/15

5 out of 5

"My experience with Marketo has been seamless, and has allowed me to grow as a young professional."

What do you like best about Adobe Marketo Engage? I like the reliability of the platform, and itsanalytical features. What do you dislike about Adobe Marketo Engage? Marketo is not a platform that you can teach yourself to use. You need an in-office mentor or Marketo training. Recommendations to others considering Adobe Marketo Engage: Sign up to get certified by Marketo. Marketo is such a complex platform that someone can't just sit down and try to implement it without professional ...

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PS

Priscilla S

03/13/15

5 out of 5

"My experience with Marketo has been seamless, and has allowed me to grow as a young professional."

What do you like best about Adobe Marketo Engage? I like the reliability of the platform, and itsanalytical features. What do you dislike about Adobe Marketo Engage? Marketo is not a platform that you can teach yourself to use. You need an in-office mentor or Marketo training. Recommendations to others considering Adobe Marketo Engage: Sign up to get certified by Marketo. Marketo is such a complex platform that someone can't just sit down and try to implement it without professional ...

Read more

SH

Sepehr H

03/12/15

5 out of 5

"Amazingly the Best Marketing Automation Tool"

What do you like best about Adobe Marketo Engage? Smart Campaigns RCA Launch-point Segmentation What do you dislike about Adobe Marketo Engage? I don't dislike any particular feature if Marketo Recommendations to others considering Adobe Marketo Engage: use the perfect suggestion and best practices and skills from community and support staff. What problems is Adobe Marketo Engage solving and how is that benefiting you? Integration with other systems Segmentation Revenue reporting MSI etc.

SH

Sepehr H

03/12/15

5 out of 5

"Amazingly the Best Marketing Automation Tool"

What do you like best about Adobe Marketo Engage? Smart Campaigns RCA Launch-point Segmentation What do you dislike about Adobe Marketo Engage? I don't dislike any particular feature if Marketo Recommendations to others considering Adobe Marketo Engage: use the perfect suggestion and best practices and skills from community and support staff. What problems is Adobe Marketo Engage solving and how is that benefiting you? Integration with other systems Segmentation Revenue reporting MSI etc.

AU

Anonymous User

03/12/15

5 out of 5

"I <3 Marketo"

What do you like best about Adobe Marketo Engage? Having been in my company for 15+ years this is the first time we've had a tool that not only allows us to automate communications to our soon to be prospects through nurturing, but have a database of contacts and contacts tracking on a particular area of interest. The extensive integration capability allows flexibility to incorporate just about anything I've seen. Real time personalization is my favorite, at no point in time do i have my ...

Read more

AU

Anonymous User

03/12/15

5 out of 5

"I <3 Marketo"

What do you like best about Adobe Marketo Engage? Having been in my company for 15+ years this is the first time we've had a tool that not only allows us to automate communications to our soon to be prospects through nurturing, but have a database of contacts and contacts tracking on a particular area of interest. The extensive integration capability allows flexibility to incorporate just about anything I've seen. Real time personalization is my favorite, at no point in time do i have my ...

Read more

AU

Anonymous User

03/11/15

3 out of 5

"Marketo is an Interesting Tool"

What do you like best about Adobe Marketo Engage? It is a full-fledged tool for marketing automation. It has a good integration with Salesforce and overall makes my daily marketing easier and faster. What do you dislike about Adobe Marketo Engage? The UI is not great and it is not that intuitive. Recommendations to others considering Adobe Marketo Engage: See what your needs are and choose a system based on that. Marketo is a good tool, but might not be the right fit for everyone. What ...

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AR

Alyssa R

03/10/15

4 out of 5

"Powerful tool with lots of options but also limiting "

What do you like best about Adobe Marketo Engage? I love how easy it is to clone programs. When you have a successful campaign (webinar, ebook, roadshow) it's easy to duplicate, edit and run again. I think the community is also another great value Marketo offers. So many people are using Marketo in interesting and innovative ways and having the community to tap into is a huge help. What do you dislike about Adobe Marketo Engage? The system is pretty slow. I have worked in both small and ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].