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9.5

SpotScore

Marketo

Marketo Reviews in November 2026: User Ratings, Pros & Cons

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4.16

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Marketo Reviews & Ratings

4.16

Very Good

Based on 2121 ratings & 2430 reviews

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Rating Distribution

Excellent

(1247)

Very Good

(905)

Good

(160)

Poor

(70)

Terrible

(48)

Spotsaas Editor’s POV

Adobe Marketo Engage has emerged as a standout marketing automation platform, offering excellent tools for streamlining workflows, automating campaigns, and leveraging AI to personalize customer engagement. Its robust features, such as email marketing automation, landing page creation, and CRM integrations, empower businesses to deliver data-driven and efficient ...Read more

Marketo pros and cons

  • Marketing automation covers workflows, email campaigns, lead scoring, and campaign management.

  • Strong CRM integrations support customer relationship management and lead nurturing.

  • Interface is approachable enough for team members to train without extensive IT support.

  • Analytics and reporting provide insights for optimizing marketing strategies.

  • Steep learning curve for beginners, with complexity in advanced features requiring extensive training.

  • High subscription cost, making it less accessible for small-scale businesses or startups.

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Showing 2241-2250 out of 2430

XM

Xavier M

03/19/15

5 out of 5

"Marketo Review"

What do you like best about Adobe Marketo Engage? I like the flexibility of the tool. Marketo allows you to connect beyond a single email. What do you dislike about Adobe Marketo Engage? Because we are a growing company, sometime the tool slows down due to NORAM, APAC, and EMEA usage. Recommendations to others considering Adobe Marketo Engage: Do not ever feel as if you need to me a "Marketo Master" in order to execute properly. Mistakes will be made, you just have to learn from them. What ...

Read more

RH

Ray H

03/18/15

5 out of 5

"Feature-rich platform, but landing page and email editors are terrible"

What do you like best about Adobe Marketo Engage? I really like the ease of setting up nurture programs and other multi-touch activities. The triggers work great. What do you dislike about Adobe Marketo Engage? The landing page editor is a real pain point. It feels like a 2004 experience. They lack true responsive design capabilities and their use of fixed location design makes their landing page editor a pretty lousy experience. The editor for emails and landing pages also add a lot of ...

Read more

RH

Ray H

03/18/15

5 out of 5

"Feature-rich platform, but landing page and email editors are terrible"

What do you like best about Adobe Marketo Engage? I really like the ease of setting up nurture programs and other multi-touch activities. The triggers work great. What do you dislike about Adobe Marketo Engage? The landing page editor is a real pain point. It feels like a 2004 experience. They lack true responsive design capabilities and their use of fixed location design makes their landing page editor a pretty lousy experience. The editor for emails and landing pages also add a lot of ...

Read more

PB

Peter B

03/17/15

4 out of 5

"The best all-around choice"

What do you like best about Adobe Marketo Engage? Marketo's gentle learning curve, community support, and balance of price/functionality. What do you dislike about Adobe Marketo Engage? Some of the workflow seems a little goofy. Recommendations to others considering Adobe Marketo Engage: Marketo is an amazing tool for the price point. I've used Eloqua, Pardot, ExactTarget, MailChimp, ConstantContact, and HubSpot for marketing, but when you weigh features and cost, Marketo comes out ahead. ...

Read more

MH

Mark H

03/16/15

5 out of 5

"Wouldn't Do Marketing Without It"

What do you like best about Adobe Marketo Engage? It allows me to run like a much larger team. It gives me the tools and solutions to impact every aspect of the marketing mix. What do you dislike about Adobe Marketo Engage? I wish that the API would be a little more robust. For example, being able to export the traffic of your anonymous users for further analysis. What problems is Adobe Marketo Engage solving and how is that benefiting you? I am able to run a lean and mean team, without ...

Read more

ZT

Zubin T

03/16/15

5 out of 5

"Powerful, very customizable Marketing automation that scales very well"

What do you like best about Adobe Marketo Engage? The usability. Having tried multiple marketing automation tools like Pardot and Eloqua, the ease of setting up campaigns with complex logic, the ability to plug in Salesforce data and the much better forms make the whole process quite easy - from capturing lead data to nurture/drip campaigns to lead scoring and opportunity tracking. What do you dislike about Adobe Marketo Engage? Responsive landing pages are a pain to set up - I have several ...

Read more

LJ

Liz Jackson P

03/16/15

5 out of 5

"Marketo is a brilliant solution!"

What do you like best about Adobe Marketo Engage? How intuitive and easy it is to use. I've used email marketing programs for 20+ years and Marketo is my favorite by far. What do you dislike about Adobe Marketo Engage? Nothing really - I like it all. I am really impressed with this product What problems is Adobe Marketo Engage solving and how is that benefiting you? We have email marketing campaigns and also employee emails.

JA

Joshua A

03/16/15

5 out of 5

"Best in class solution"

What do you like best about Adobe Marketo Engage? Everything you want to do with a marketing platform, Marketo can do. They are also constantly innovating and adding requested features What do you dislike about Adobe Marketo Engage? Sometimes reporting and lists runs slowly Recommendations to others considering Adobe Marketo Engage: Get training / expert assistance for setup. The system is easy to use out of the box a little training / support opens up a lot more possibilities for what you ...

Read more

ZT

Zubin T

03/16/15

5 out of 5

"Powerful, very customizable Marketing automation that scales very well"

What do you like best about Adobe Marketo Engage? The usability. Having tried multiple marketing automation tools like Pardot and Eloqua, the ease of setting up campaigns with complex logic, the ability to plug in Salesforce data and the much better forms make the whole process quite easy - from capturing lead data to nurture/drip campaigns to lead scoring and opportunity tracking. What do you dislike about Adobe Marketo Engage? Responsive landing pages are a pain to set up - I have several ...

Read more

MH

Mark H

03/16/15

5 out of 5

"Wouldn't Do Marketing Without It"

What do you like best about Adobe Marketo Engage? It allows me to run like a much larger team. It gives me the tools and solutions to impact every aspect of the marketing mix. What do you dislike about Adobe Marketo Engage? I wish that the API would be a little more robust. For example, being able to export the traffic of your anonymous users for further analysis. What problems is Adobe Marketo Engage solving and how is that benefiting you? I am able to run a lean and mean team, without ...

Read more

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].