Marketo Reviews in November 2026: User Ratings, Pros & Cons

"Delivers a big impact for a small marketing department"

What do you like best about Adobe Marketo Engage? As a marketing department of one, Marketo gives me the ability to own more of the lead lifecycle in order to help our sales team. It's easy to use, syncs nicely with Salesforce and GoToWebinar, and the on-boarding training program (plus being able to import a lead scoring template) helped me get it up and running pretty quickly. Running smart lists to update/clean our database has also been a great feature to keep us organized. What do you ...

"Intuitive, User Friendly Platform with a Range of Capabilities"

What do you like best about Adobe Marketo Engage? When I first began using Marketo, I was pleasantly surprised by the fairly intuitive usability, and straightforward navigation menus. I like the series of Marketo tutorials, and I have also found the community forum helpful; both resources have been conducive with my day-to-day applied learning. What do you dislike about Adobe Marketo Engage? Revenue Explorer can be a bit tricky to understand in terms of logic/how some of the metrics are ...

"Don't Just Reach People, Understand Your Clients Better "

What do you like best about Adobe Marketo Engage? My company has really enjoyed getting to learn Marketo over the past 6 months. It has has made us closer as a department since all have responsibility in setting up, sending, and analyzing our marketing programs. We now feel like we have an efficient way to reach people and grade how we are doing with our email marketing programs. We really like the ability to send to people based off past behavior on our webpages and forms. What do you ...

"Some challenges enterting The Promised Land of Marketo?"

What do you like best about Adobe Marketo Engage? The "upside" INtegrated marketing strategy AND tactical deployment functionality. What do you dislike about Adobe Marketo Engage? I have been attending frankly #AWESOME Marketo events since 2009. The "onboarding on the platform" for my mostly healthcare SME clients -- and me as an alliance catalyst -- remains challenging and rather fragmented. Recommendations to others considering Adobe Marketo Engage: The "top level" strategy materials, ...

"Great Tool - Some UI Improvements Needed"

What do you like best about Adobe Marketo Engage? I really enjoy being able to browse through the community for specific answers to questions that I may have. With Marketo being a tool that can do many different things in many different ways, it's always good to get insight from other users who may have gone through similar experiences. What do you dislike about Adobe Marketo Engage? Some of the things in Marketo tend to be finicky. Example would be when I try to "preview" I would have to ...

"Some challenges enterting The Promised Land of Marketo?"

What do you like best about Adobe Marketo Engage? The "upside" INtegrated marketing strategy AND tactical deployment functionality. What do you dislike about Adobe Marketo Engage? I have been attending frankly #AWESOME Marketo events since 2009. The "onboarding on the platform" for my mostly healthcare SME clients -- and me as an alliance catalyst -- remains challenging and rather fragmented. Recommendations to others considering Adobe Marketo Engage: The "top level" strategy materials, ...

"Great Tool - Some UI Improvements Needed"

What do you like best about Adobe Marketo Engage? I really enjoy being able to browse through the community for specific answers to questions that I may have. With Marketo being a tool that can do many different things in many different ways, it's always good to get insight from other users who may have gone through similar experiences. What do you dislike about Adobe Marketo Engage? Some of the things in Marketo tend to be finicky. Example would be when I try to "preview" I would have to ...

"Honest Marketo review from startup land..."

What do you like best about Adobe Marketo Engage? Marketo is great at parsing and syncing data between Salesforce and its own UI. We create a tremendous amount of Salesforce. I am a fan of their Sales Insights Salesforce object. Sales teams seems to appreciate it. What do you dislike about Adobe Marketo Engage? I'm not a fan of the old style Windows 3.0 Folder Tree data and program organization. Clicking in and out of the file tree gets tedious, Seems like they could do something better ...

"Honest Marketo review from startup land..."

What do you like best about Adobe Marketo Engage? Marketo is great at parsing and syncing data between Salesforce and its own UI. We create a tremendous amount of Salesforce. I am a fan of their Sales Insights Salesforce object. Sales teams seems to appreciate it. What do you dislike about Adobe Marketo Engage? I'm not a fan of the old style Windows 3.0 Folder Tree data and program organization. Clicking in and out of the file tree gets tedious, Seems like they could do something better ...

"Marketo is very user-friendly"

What do you like best about Adobe Marketo Engage? I love that the interface is so user-friendly. It's really easy to navigate and you don't need to be an expert coder to build beautiful emails and landing pages. What do you dislike about Adobe Marketo Engage? Not being able to move folders/assets between programs by dragging can be quite frustrating. What problems is Adobe Marketo Engage solving and how is that benefiting you? We work with B2B enterprises to help solve a variety of business ...