Marketo Reviews in November 2026: User Ratings, Pros & Cons

"Great Product That Continually Improves!"

What do you like best about Adobe Marketo Engage? I love the ease of use of Marketo. It is a highly intuitive interface that empowers marketers to create powerful programs and campaigns. The best part of Marketo is that they are constantly improving the product and adding new features. Even in the last year new tools such as the Engagement Engine, Real Time Personalization and Calendar have transformed marketing at my company. Marketo also does a great job of integrating with other ...

"Marketo good for the SMB market and Enterprise"

What do you like best about Adobe Marketo Engage? I like that it's somewhat easy to use for beginners and if you're an advance user there are many features and options to take advantage of that can help you dive deeper into digital customer behavior. What do you dislike about Adobe Marketo Engage? It is not always easy to see the flow of your smart campaigns and how many paths a customer can go down in a campaign. It's not always easy to pull a report on lead activity also, depending on ...

"Not only business changing, but career changing"

What do you like best about Adobe Marketo Engage? I like the integration with Salesforce.com the best. This capability offers a lot of business value to show the true lead lifecycle from Lead to Closed/Won sale. The Marketo Insights plug-in for Salesforce offers great value to our sales team as to how Contacts are engaging with us. What do you dislike about Adobe Marketo Engage? I think their email editor is a bit weak. Our designer would complain frequently about how difficult it is to ...

"No other marketing operation platform compares"

What do you like best about Adobe Marketo Engage? I love that Marketo is constantly growing, doing its best to meet customer's expectations and requirements. I've been working in Marketo for a number of years now and have seen it transform itself into a world class company. They offer the best in class in support in both their online communities and technical services. It really feels like their goal is not to just success as a company, but for you to succeed as one of their customers. What ...

"Powerful, Easy, And Rewarding!"

What do you like best about Adobe Marketo Engage? I enjoy using filters and flow steps to execute programming-like actions manually and automatically. I enjoyed how easy it was to start learning Marketo and also the depth of the tool allows me to continually learn new things every day as I take on new challenges for my company. What do you dislike about Adobe Marketo Engage? The Marketo Analytics tool is very limitin because it is based on preset reports. RCE allows more flexibility which ...

"Powerful, Easy, And Rewarding!"

What do you like best about Adobe Marketo Engage? I enjoy using filters and flow steps to execute programming-like actions manually and automatically. I enjoyed how easy it was to start learning Marketo and also the depth of the tool allows me to continually learn new things every day as I take on new challenges for my company. What do you dislike about Adobe Marketo Engage? The Marketo Analytics tool is very limitin because it is based on preset reports. RCE allows more flexibility which ...

"Switched to Marketo in 2014"

What do you like best about Adobe Marketo Engage? Marketo was easy to implement and is easy to use. What do you dislike about Adobe Marketo Engage? I'm happy we made the switch, and there's nothing I dislike about it. What problems is Adobe Marketo Engage solving and how is that benefiting you? We're using Marketo for our marketing communications program.

"Simple yet powerful. Agile enough for SMB and still well architected to fit for big Enterprises."

What do you like best about Adobe Marketo Engage? Simple yet powerful As a software solution architect in my previous roles, i love the simple yet robust architecture which enables marketing to generate results very quickly. At several companies we were able to get very effective demand engine set up and running in few months. Landing pages, emails, nurture flows, lead scoring and so on.... Tight integration with SFDC Most customers I serve use SFDC as their CRM solution. I love the ability ...

"Self Learner - less than a year"

What do you like best about Adobe Marketo Engage? I like how complex yet simple the software is. It is easy to learn the basic setups but has been a lot of fun to dive deeper into things like segmentation and nurture tracks. Marketo allows you to build on current programs to add more features. What do you dislike about Adobe Marketo Engage? I dislike the community and often the support. The community needs to be more interactive like Salesforce. I've noticed that it depends a lot on who you ...

"Self Learner - less than a year"

What do you like best about Adobe Marketo Engage? I like how complex yet simple the software is. It is easy to learn the basic setups but has been a lot of fun to dive deeper into things like segmentation and nurture tracks. Marketo allows you to build on current programs to add more features. What do you dislike about Adobe Marketo Engage? I dislike the community and often the support. The community needs to be more interactive like Salesforce. I've noticed that it depends a lot on who you ...