Marketo Reviews in November 2026: User Ratings, Pros & Cons

"Marketo = Improved Accuracy & Greater Flexibility"

What do you like best about Adobe Marketo Engage? I've only been utilizing Marketo for a short time, but the improvements from our company's last marketing automation tool is already noticeable. The process of building out detailed, targeted, and complex email programs is incredibly user-friendly! The ability to visibly see the flow of a multi-email program is great. The time spent building out the programs is well worth the ability to "set it and forget it" as the program does its ...

"Pretty good tool, room for improvement"

What do you like best about Adobe Marketo Engage? The community is the best part of Marketo - If you have idea, someone else has thought the same and usually you can find a discussion on it What do you dislike about Adobe Marketo Engage? Sometimes I feel the interface is too simplified. Would be nice if you could write your own logic into the flows What problems is Adobe Marketo Engage solving and how is that benefiting you? I like that there are ways to to optimize efficient such as global ...

"Pretty good tool, room for improvement"

What do you like best about Adobe Marketo Engage? The community is the best part of Marketo - If you have idea, someone else has thought the same and usually you can find a discussion on it What do you dislike about Adobe Marketo Engage? Sometimes I feel the interface is too simplified. Would be nice if you could write your own logic into the flows What problems is Adobe Marketo Engage solving and how is that benefiting you? I like that there are ways to to optimize efficient such as global ...

"Marketo = Improved Accuracy & Greater Flexibility"

What do you like best about Adobe Marketo Engage? I've only been utilizing Marketo for a short time, but the improvements from our company's last marketing automation tool is already noticeable. The process of building out detailed, targeted, and complex email programs is incredibly user-friendly! The ability to visibly see the flow of a multi-email program is great. The time spent building out the programs is well worth the ability to "set it and forget it" as the program does its ...

"Would recommend Marketo to others"

What do you like best about Adobe Marketo Engage? Marketo and the SFDC integration is great. I'm able to send out complex campaigns with our SFDC data and pass the results back to our sales group to make follow up calls. We also go the one step further with Marketo Sales Insight allowing our reps to have tailored followup emails to send after their calls. What do you dislike about Adobe Marketo Engage? There isn't anything that I dislike about Marketo. Recommendations to others considering ...

"Would recommend Marketo to others"

What do you like best about Adobe Marketo Engage? Marketo and the SFDC integration is great. I'm able to send out complex campaigns with our SFDC data and pass the results back to our sales group to make follow up calls. We also go the one step further with Marketo Sales Insight allowing our reps to have tailored followup emails to send after their calls. What do you dislike about Adobe Marketo Engage? There isn't anything that I dislike about Marketo. Recommendations to others considering ...

"A platform for success"

What do you like best about Adobe Marketo Engage? With Marketo just about anything can be automated, tracked and improved upon. I would say its flexibility is my favorite thing about Marketo. What do you dislike about Adobe Marketo Engage? Sometimes it seems the data model of how Marketo stores data is not documented in a strait forward manner. Recommendations to others considering Adobe Marketo Engage: Its a very robust product that has a great release cycle bringing hard hitting features ...

"Automating Lead Processing, Nurturing, Marketing Programs and Data Integrity"

What do you like best about Adobe Marketo Engage? Marketo has a wide tool set yet is relatively easy to use making it a tool my team can use quickly but then still develop more sophisticated programs over time. What do you dislike about Adobe Marketo Engage? The audit capabilities to trace history of changes has not worked well for us. Recommendations to others considering Adobe Marketo Engage: Marketo is a nice balance of completeness of functionality with ease of use. What problems is ...

"Automating Lead Processing, Nurturing, Marketing Programs and Data Integrity"

What do you like best about Adobe Marketo Engage? Marketo has a wide tool set yet is relatively easy to use making it a tool my team can use quickly but then still develop more sophisticated programs over time. What do you dislike about Adobe Marketo Engage? The audit capabilities to trace history of changes has not worked well for us. Recommendations to others considering Adobe Marketo Engage: Marketo is a nice balance of completeness of functionality with ease of use. What problems is ...

"Marketo good for the SMB market and Enterprise"

What do you like best about Adobe Marketo Engage? I like that it's somewhat easy to use for beginners and if you're an advance user there are many features and options to take advantage of that can help you dive deeper into digital customer behavior. What do you dislike about Adobe Marketo Engage? It is not always easy to see the flow of your smart campaigns and how many paths a customer can go down in a campaign. It's not always easy to pull a report on lead activity also, depending on ...