Marketo Reviews in November 2026: User Ratings, Pros & Cons

"Lots of Potential, Great Community, But Very WYSIWYG "

What do you like best about Adobe Marketo Engage? Marketo has the abilities to do a lot. We've been able to create some powerful automation programs for our engagement and marketing activities. I like that the community is a very active group of people who are very enthusiastic about sharing experiences. What do you dislike about Adobe Marketo Engage? The product and attitude of the account team itself is very WYSIWYG. We are pretty much on our own with help from the community to be ...

"Marketing Technologist's Perspective on Marketo's Pros & Cons"

What do you like best about Adobe Marketo Engage? For an out-of-the-box package, Marketo offers the greatest amount of flexibility and tools for marketing. It captures data rather well, has pretty robust tools with which you can create much more than competitive marketing technologies. What do you dislike about Adobe Marketo Engage? Marketo tends to be a large startup, and their engineering offering fits with this large startup idea—which is to say, new product releases are prioritized by ...

"Excellent marketing automation system for teams seeking to drive business"

What do you like best about Adobe Marketo Engage? With the right integration, there's a number of opportunities to develop well executed campaigns. What do you dislike about Adobe Marketo Engage? Some limitation on how to use smart lists. What problems is Adobe Marketo Engage solving and how is that benefiting you? We are able to develop more customer targeted campaigns to help our engagement team better service our members.

"Marketo is my Marketing Swiss Army Knife"

What do you like best about Adobe Marketo Engage? The simplistic layout, the robustness on reporting, and the intuitiveness that went into the design so that even a net new individual to the platform can figure out the basic functions. What do you dislike about Adobe Marketo Engage? The parts that I dislike are the Landing Page editor and at times the speed. The Landing Page editor, to me, seems too simplistic. This is where some other vendors excel. We are at times limited with the ...

"Ahead of other Marketo Automation Platforms - But could use some more ca"

What do you like best about Adobe Marketo Engage? The ability to build programs that are multi-dimensional and user journey experiences. Integration with various CRM, webinar and other platforms to help automate certain time consuming marketing functions. What do you dislike about Adobe Marketo Engage? The platform freezes and the search function stopped working a few months ago. The support team has issues recreating problems we have. In addition the ability to send lists over time by ...

"Ahead of other Marketo Automation Platforms - But could use some more ca"

What do you like best about Adobe Marketo Engage? The ability to build programs that are multi-dimensional and user journey experiences. Integration with various CRM, webinar and other platforms to help automate certain time consuming marketing functions. What do you dislike about Adobe Marketo Engage? The platform freezes and the search function stopped working a few months ago. The support team has issues recreating problems we have. In addition the ability to send lists over time by ...

"Overall good experience. Love the extensive functionalities."

What do you like best about Adobe Marketo Engage? I really like that Marketo can cover all the needs a Marketing Agency has. Also, it's very easy to learn and the interface is pretty slick. What do you dislike about Adobe Marketo Engage? Reporting has limitations. Also, managing duplicates can be a real pain sometimes. Recommendations to others considering Adobe Marketo Engage: Make sure you are ready for this. What I mean by that is to be ready to implement a new way of assigning the ...

"Making marketing easy"

What do you like best about Adobe Marketo Engage? The ability to automate marketing, and collect detailed stats for email campaigns. It makes it very easy to keep track of various campaigns throughout the years and to show progress and results, and the ability to Sync with SFDC and other apps such as Certain makes it easier to streamline the lead collection process. The reporting on Marketo is very convenient, and making reports to show results is much easier because of this. What do you ...

"Best Marketing Automation platform on the market"

What do you like best about Adobe Marketo Engage? The great balance between functionality and ease of use. Always a difficult balance between the two, but Marketo has managed to create a platform where the two go hand in hand. What do you dislike about Adobe Marketo Engage? The e-mail editor could be more flexible. Recommendations to others considering Adobe Marketo Engage: Remember that Marketo native integrates with SAP on demand, Sales Force, Microsoft Dynamics CRM Online and On Premise. ...

"Marketo for Publishers"

What do you like best about Adobe Marketo Engage? Marketo's full intergrated system for organizations to send emails, manage data, and analyze results all in one place. Also its ability to easily connect with partners, not needing development to get involved every time a new technology has to share data. What do you dislike about Adobe Marketo Engage? Slow loading times with large data quanity. What problems is Adobe Marketo Engage solving and how is that benefiting you? We had a problem ...