Marketo Reviews in November 2026: User Ratings, Pros & Cons

"Marketo makes marketing automation easy"

What do you like best about Adobe Marketo Engage? I've used Marketo for 5 years and I love the flexibility and possibilities of the product. Without having to deal with coding, Marketo enables users to build their vision of personalized engagement with prospects and customers. The smart campaigns are intuitive and have impressive functionality to help me complete the most complex programs. What do you dislike about Adobe Marketo Engage? Marketo still needs help on their reporting. The built ...

"Marketo makes marketing automation easy"

What do you like best about Adobe Marketo Engage? I've used Marketo for 5 years and I love the flexibility and possibilities of the product. Without having to deal with coding, Marketo enables users to build their vision of personalized engagement with prospects and customers. The smart campaigns are intuitive and have impressive functionality to help me complete the most complex programs. What do you dislike about Adobe Marketo Engage? Marketo still needs help on their reporting. The built ...

"Powerful Platform, Great Community"

What do you like best about Adobe Marketo Engage? The automated workflows are robust and allow for great flexibility. Also, the community is a GREAT resource! What do you dislike about Adobe Marketo Engage? The learning curve can be a bit steep. It would be helpful for Marketo to provide more in-depth, powerful training in this respect. Recommendations to others considering Adobe Marketo Engage: I would highly recommend integrating a CRM. What problems is Adobe Marketo Engage solving and ...

"Nothing Short of Amazing"

What do you like best about Adobe Marketo Engage? The ease of settiing up campaigns of all shapes and sizes, the tracking and personalization features as well as the interface which make organizing, coordinating, communicating and executing marketing activities a breeze What do you dislike about Adobe Marketo Engage? The platform can be laggy at times, additionally the structure could of assets, templates, resources can be more intuitive. Multitasking would be a great addition, so you don't ...

"Marketo is the bridge between marketing automation and our CRM"

What do you like best about Adobe Marketo Engage? Marketo's reporting capabilities are what I find to be most useful What do you dislike about Adobe Marketo Engage? The content creation in Marketo is poor in comparison to Eloqua, which has a very easy drag and drop HTML 5 UI. Recommendations to others considering Adobe Marketo Engage: I would suggest that you speak to other companies that have used this service. Ask about their experience in implementing the solution, any interfaces that ...

"Marketo Marketing Automation Platform"

What do you like best about Adobe Marketo Engage? This system was easy to adopt and was quick to implement. We had email campaigns set up in less than a month. What do you dislike about Adobe Marketo Engage? Integration of additional modules. Some of the modules have a higher level of integration than others. What problems is Adobe Marketo Engage solving and how is that benefiting you? Automated marketing gets the right message in front of the right customer.

"Great integration tools for developers"

What do you like best about Adobe Marketo Engage? They offer a great SOAP and REST API. This allows for a lot of customized content options on our corporate sites. What do you dislike about Adobe Marketo Engage? The application can be a little slow when fetching records, and there's a few bugs here and there. What problems is Adobe Marketo Engage solving and how is that benefiting you? Tracking visitor behaviour.

"Excellent marketing automation system for teams seeking to drive business"

What do you like best about Adobe Marketo Engage? With the right integration, there's a number of opportunities to develop well executed campaigns. What do you dislike about Adobe Marketo Engage? Some limitation on how to use smart lists. What problems is Adobe Marketo Engage solving and how is that benefiting you? We are able to develop more customer targeted campaigns to help our engagement team better service our members.

"Nothing Short of Amazing"

What do you like best about Adobe Marketo Engage? The ease of settiing up campaigns of all shapes and sizes, the tracking and personalization features as well as the interface which make organizing, coordinating, communicating and executing marketing activities a breeze What do you dislike about Adobe Marketo Engage? The platform can be laggy at times, additionally the structure could of assets, templates, resources can be more intuitive. Multitasking would be a great addition, so you don't ...

"Marketing Technologist's Perspective on Marketo's Pros & Cons"

What do you like best about Adobe Marketo Engage? For an out-of-the-box package, Marketo offers the greatest amount of flexibility and tools for marketing. It captures data rather well, has pretty robust tools with which you can create much more than competitive marketing technologies. What do you dislike about Adobe Marketo Engage? Marketo tends to be a large startup, and their engineering offering fits with this large startup idea—which is to say, new product releases are prioritized by ...