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9.5

SpotScore

Marketo

Marketo Reviews in November 2026: User Ratings, Pros & Cons

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4.16

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Marketo Reviews & Ratings

4.16

Very Good

Based on 2121 ratings & 2430 reviews

Are you using Marketo?

Rating Distribution

Excellent

(1247)

Very Good

(905)

Good

(160)

Poor

(70)

Terrible

(48)

Spotsaas Editor’s POV

Adobe Marketo Engage has emerged as a standout marketing automation platform, offering excellent tools for streamlining workflows, automating campaigns, and leveraging AI to personalize customer engagement. Its robust features, such as email marketing automation, landing page creation, and CRM integrations, empower businesses to deliver data-driven and efficient ...Read more

Marketo pros and cons

  • Marketing automation covers workflows, email campaigns, lead scoring, and campaign management.

  • Strong CRM integrations support customer relationship management and lead nurturing.

  • Interface is approachable enough for team members to train without extensive IT support.

  • Analytics and reporting provide insights for optimizing marketing strategies.

  • Steep learning curve for beginners, with complexity in advanced features requiring extensive training.

  • High subscription cost, making it less accessible for small-scale businesses or startups.

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Showing 2181-2190 out of 2430

JF

Jen F

04/06/15

4 out of 5

"A marketing tool for everyone"

What do you like best about Adobe Marketo Engage? The customer service that Marketo provides is outstanding. The interface has a nice design and the usability is superb. We had support through out the entire set-up process and with access to the University, classes and our consultant we were able to hit the ground running. As a front-end designer of our landing pages and emails I find the tools easy-to-use and fool proof for the marketing team to step in and use the templates I create for ...

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AU

Anonymous User

04/06/15

5 out of 5

"Review from a Marketing Operations User"

What do you like best about Adobe Marketo Engage? Marketo's product is so easy to use and at the same time so powerful in its capabilities and effectiveness. What do you dislike about Adobe Marketo Engage? At times I would like some processes to run faster, but considering how much information is being processed in our large database I am probably being quite demanding. Over the four years I have been using Marketo, I have noticed that the system has been enhanced and is quite faster in ...

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DT

David T

04/06/15

5 out of 5

"Best option for Marketing Automation"

What do you like best about Adobe Marketo Engage? Marketo is the best solution for marketing automation. We have used them for emails, landing pages, web forms, leadscoring, webinars. You name it if you are looking for an all in one solution for marketing automation there is nothing better than Marketo What do you dislike about Adobe Marketo Engage? I am still looking for something that I could possibly dislike. The great thing about it is that Marketos community takes an active role in the ...

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AM

Alexis M

04/06/15

3.5 out of 5

"Got leads? Use Marketo. "

What do you like best about Adobe Marketo Engage? Marketo is great out of the box and flexible when customizing. What do you dislike about Adobe Marketo Engage? Reporting is not as good as it should be. The campaigns slow down when many run at once and you can't rank them by priority. Being billed for leads that are dead/unsub. Recommendations to others considering Adobe Marketo Engage: Keep an eye on your database size. What problems is Adobe Marketo Engage solving and how is that ...

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AM

Alexis M

04/06/15

3.5 out of 5

"Got leads? Use Marketo. "

What do you like best about Adobe Marketo Engage? Marketo is great out of the box and flexible when customizing. What do you dislike about Adobe Marketo Engage? Reporting is not as good as it should be. The campaigns slow down when many run at once and you can't rank them by priority. Being billed for leads that are dead/unsub. Recommendations to others considering Adobe Marketo Engage: Keep an eye on your database size. What problems is Adobe Marketo Engage solving and how is that ...

Read more

AV

Adam V

04/05/15

4.5 out of 5

"Efficient Marketing with Marketo"

What do you like best about Adobe Marketo Engage? Marketo has great training resources, an outstanding community of marketers, and an invaluable support team. This is essential when trying to learn a complex platform like a marketing automation tool. What do you dislike about Adobe Marketo Engage? There are reporting features but I wish they were easier to use and more robust. What problems is Adobe Marketo Engage solving and how is that benefiting you? Marketo helps us to show ROI for our ...

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AV

Adam V

04/05/15

4.5 out of 5

"Efficient Marketing with Marketo"

What do you like best about Adobe Marketo Engage? Marketo has great training resources, an outstanding community of marketers, and an invaluable support team. This is essential when trying to learn a complex platform like a marketing automation tool. What do you dislike about Adobe Marketo Engage? There are reporting features but I wish they were easier to use and more robust. What problems is Adobe Marketo Engage solving and how is that benefiting you? Marketo helps us to show ROI for our ...

Read more

MT

Mike T

04/03/15

5 out of 5

"Transformational Marketing Tool"

What do you like best about Adobe Marketo Engage? Designed by marketers for use by marketers. Easy to use. Flexibile. Great community of users willing to share best practices and improve the overall user experience. What do you dislike about Adobe Marketo Engage? The system can sometimes run very slow. New servers have not solved the problem. Recommendations to others considering Adobe Marketo Engage: It costs a little more, but utilizing an implementation expert/consultant like LeadMD can ...

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BL

Bryan L

04/03/15

5 out of 5

"Marketo helped us evolve our marketing from building brand awareness to generating revenue."

What do you like best about Adobe Marketo Engage? In a very short period of time, Marketo has made significant and transformational impact on Hero Marketing effectiveness. The amazing results we have experienced were accomplished by a marketing team of 3 people, who had never used Marketo before, with a very limited budget, no outside agency support, a ridiculously aggressive timeline, and an entire company looking to marketing to drive demand to support hockey-stick growth. What do you ...

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AU

Anonymous User

04/03/15

5 out of 5

"Marketing Automation Coordinator"

What do you like best about Adobe Marketo Engage? Marketo community has so many articles to help you through any roadblocks you may face. Marketo Support is so quick in responding and so professional. The ease of use once you are trained is so addicting. Marketo is an exciting platform to work with. It is every changing. What do you dislike about Adobe Marketo Engage? Reporting has been a struggle since implementation. We have a great need for mirrored reporting between ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].