Marketo Reviews in November 2026: User Ratings, Pros & Cons

"Marketo best non software tool"

What do you like best about Adobe Marketo Engage? The customization on the platform and the schedule options What do you dislike about Adobe Marketo Engage? The fact that some of the stuff inside marketo are only in English What problems is Adobe Marketo Engage solving and how is that benefiting you? -

"This product has enabled us to take our marketing efforts to a whole other level. "

What do you like best about Adobe Marketo Engage? The Smartlists that allow you to pinpoint exactly who you want to target. What do you dislike about Adobe Marketo Engage? The lack of training. I recently upgraded my subscription and got no training on the new features. I also upgraded for a certain feature, but now can't use it because of a lacking field in SF....which I wasn't told about. There's a huge disconnect with people there and it's very frustrating! What problems is Adobe Marketo ...

"The best email platform for drip campaigns & B2B marketing"

What do you like best about Adobe Marketo Engage? Marketo makes it easy to manage various drip campaigns at once, as well as sending out one-off, outbound campaigns. I like that there are various ways to do things (triggers, tracking, etc.) It's also great to be able to create emails, forms and landing pages all within one platform. What do you dislike about Adobe Marketo Engage? Navigating the platform isn't as intuitive as other email platforms on the market. Utilizing Marketo requires an ...

"Marketo Review: Great Technology, CS needs improvement"

What do you like best about Adobe Marketo Engage? Marketo is an integral part of our marketing efforts. We automated all of our events (online or in person), we have plenty of nurture tracks, scoring, etc. all powered through the system. It helps our marketing team measure results and significantly impact bookings. What do you dislike about Adobe Marketo Engage? Marketo customer service can be slow to respond however the do constantly throw out the play book and shake things up to try and ...

"From simple email campaigns to full circle events!"

What do you like best about Adobe Marketo Engage? Email campaigns and events are easy to manage What do you dislike about Adobe Marketo Engage? not on the same time zone as most users world wide. Recommendations to others considering Adobe Marketo Engage: Not just is it easy to use, but the reporting and analytic's are powerful. What problems is Adobe Marketo Engage solving and how is that benefiting you? From the initial thinking that we want to use the tools to send out professional ...

"Changed the way we operate!"

What do you like best about Adobe Marketo Engage? I love how it integrates so well with our current sales platform! What do you dislike about Adobe Marketo Engage? Not much.. Probably, just how little I feel like I know about it. Recommendations to others considering Adobe Marketo Engage: Absolutely make the switch! Not only is it easy to use, but the support has been awesome and what we have been able to accomplish in the short time period has been amazing! What problems is Adobe Marketo ...

"Marketo is the way"

What do you like best about Adobe Marketo Engage? I love the community support as well as the look and feel of the back-end. While it does take time to become familiar with the product, I do believe it is more user friendly then the competition. What do you dislike about Adobe Marketo Engage? The add-on modules for the most part should be part of the standard package. I would love to see the Marketing calendar and the ability to pull more data through the API. Recommendations to others ...

"Marketo: Easy Automation"

What do you like best about Adobe Marketo Engage? The tool is extremely easy to learn and use. Although I've only been using the product for a few months, I already feel that I can carry out tasks efficiently and with little guidance. What do you dislike about Adobe Marketo Engage? I'm not a huge fan of the forms. Although, I find that they are relatively easy to put together. I found that I couldn't make all of the modifications that I would like to even after updating some of the CSS. ...

"Marketo - Not Just Your Email Delivery Tool, Automate for Success"

What do you like best about Adobe Marketo Engage? The bread and butter of Marketo lies in it's ability to track programs from creation to execution. The tool comes with standard program templates that allow you to easily get up and running for your basic email and landing page programs, but it also allows you to track success and engagement across programs like webinars, events, web pages and multi-step or channel campaigns. I like how easy it is to create custom stages so you can easily ...

"New to Marketo but was able to dive right in"

What do you like best about Adobe Marketo Engage? I had marketing automation experience but with a different product. I was able to dive into Marketo at my new job and get right to work. This product is 1000% more robust than I was used to so I did need some help but with the video tutorials Marketo provides users I felt really comfortable getting my work done. I like that I can do a lot with the product. I can design template and layouts exactly to my liking. I also love that I can design ...