Marketo Reviews in November 2026: User Ratings, Pros & Cons

"Responsible for the post installation customization and optimization with our Marketo client base."

What do you like best about Adobe Marketo Engage? Intuitive and ease of use interface that makes the onboarding of new users more efficient. What do you dislike about Adobe Marketo Engage? The ease of use of the interface and the reporting interface provide first time users challenges. What problems is Adobe Marketo Engage solving and how is that benefiting you? Automating the marketing operations functions at fortune 5000 clients to improve lead generation and lead nurture strategies.

"New Marketo user experience"

What do you like best about Adobe Marketo Engage? Marketo is easy to learn and easy to use. The interface is intuitive and simple to navigate. What do you dislike about Adobe Marketo Engage? Sometimes, the pages can load very slowly. Recommendations to others considering Adobe Marketo Engage: Great for enterprise users. Amazing integration with other products What problems is Adobe Marketo Engage solving and how is that benefiting you? Automating our marketing efforts and assigning ROI to ...

"Great In-Depth Reporting"

What do you like best about Adobe Marketo Engage? The reporting in Marketo is really what takes email marketing to the next level. It's more than just a platform to send email, but one that easily and quickly provides the data to help marketers decide what programs are succeeding and which ones are not. What do you dislike about Adobe Marketo Engage? It is not always the most intuitive of products, especially if you never had proper training. But once you get a handle on the terminology, it ...

"Marketo is a solid platform "

What do you like best about Adobe Marketo Engage? We have seen a lot of success with Marketo and the system is very user friendly. Building and deploying nurture programs is much better process than using Eloqua. Lead activity tracking is very detailed and provides great insights to our sales team. We just purchased RTP and are very excited to launch our first campaign What do you dislike about Adobe Marketo Engage? Two dislikes that come to mind when comparing Marketo to Eloqua. Marketo ...

"Marketo - Marketing Automation on Steroids"

What do you like best about Adobe Marketo Engage? Every time we asked "Can Marketo do this?', the answer was a resounding YES. Every other competitor we tested, there were a whole bunch of "no's...." What do you dislike about Adobe Marketo Engage? The web-based system can be buggy sometimes. This is more just a minor inconvenience than a true production issue. Recommendations to others considering Adobe Marketo Engage: It's the safest bet you could make. What problems is Adobe Marketo ...

"So much more than an email solution"

What do you like best about Adobe Marketo Engage? One of the initial reasons why we purchased Marketo was its analytics solution. We finally had a way to prove to executive management the impact marketing had on sales. We use reports from Marketo's Revenue Explorer, to show how our efforts targeting various channels and sectors turned into Won Opportunities. Marketo also updates its product regularly, just recently they added a new interface. One of the other features they added was Real ...

"Best MA system out there for flexibility and ability to configure to your sales org"

What do you like best about Adobe Marketo Engage? I've used 3+ MA systems - and in each time, I'm ended up replacing a legacy system with Marketo. My last configuration is/was highly customized - yet no matter how much we stretched the system, it kept pace with our unique highly customized SFDC system. I've now been in the position to stand up a new MKTO not directly connected to SFDC - and despite that, we've been able to work out a pretty sweet config between the two systems to have an ...

"Easy to use"

What do you like best about Adobe Marketo Engage? I like that the product is constantly adding new features and working to encompass more and more digital channel management in one dashboard. Its also very user friendly. What do you dislike about Adobe Marketo Engage? I dislike that its not the one stop solution for all marketing management (sem, facebook ads, etc) What problems is Adobe Marketo Engage solving and how is that benefiting you? its helping us automate and streamline our ...

"The only platform for a modern complex marketing machine"

What do you like best about Adobe Marketo Engage? Marketo is the only platform I have used that handles the complexity of modern marketing in an approachable manner. Not all programs have the same success metrics in that some programs are by their nature are built only to bring the lead in (TOFU) while others are intended to nurture a lead through its journey (MOFU). Marketo easily handles that. Additionally, the world of modern marketing has changed where not everything is based on an ...

"MARKETO FACILITATES BEST OF BREED DIGITAL MARKETERS"

What do you like best about Adobe Marketo Engage? Marketo's eco-system of API partners and their robust understanding of the marketing universe allows us to rely heavily on them to ensure we are taking the right steps in moving from a brand driven to a science & lead revenue generating marketing organization. What do you dislike about Adobe Marketo Engage? Some of the naming standards in Marketo are confusing. Things like campaigns vs. programs or contacts vs. leads. Outside of that - I ...