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9.5

SpotScore

Marketo

Marketo Reviews in November 2026: User Ratings, Pros & Cons

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4.16

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Marketo Reviews & Ratings

4.16

Very Good

Based on 2121 ratings & 2430 reviews

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Rating Distribution

Excellent

(1247)

Very Good

(905)

Good

(160)

Poor

(70)

Terrible

(48)

Spotsaas Editor’s POV

Adobe Marketo Engage has emerged as a standout marketing automation platform, offering excellent tools for streamlining workflows, automating campaigns, and leveraging AI to personalize customer engagement. Its robust features, such as email marketing automation, landing page creation, and CRM integrations, empower businesses to deliver data-driven and efficient ...Read more

Marketo pros and cons

  • Marketing automation covers workflows, email campaigns, lead scoring, and campaign management.

  • Strong CRM integrations support customer relationship management and lead nurturing.

  • Interface is approachable enough for team members to train without extensive IT support.

  • Analytics and reporting provide insights for optimizing marketing strategies.

  • Steep learning curve for beginners, with complexity in advanced features requiring extensive training.

  • High subscription cost, making it less accessible for small-scale businesses or startups.

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Showing 2151-2160 out of 2430

EM

Emily M

04/13/15

4.5 out of 5

"A better customer experience with Marketo!"

What do you like best about Adobe Marketo Engage? Marketo allows me to send the right message to the right person at the right time. That is crucial for being relevant to our and any customer market! What do you dislike about Adobe Marketo Engage? One thing that I wish Marketo would fix is how to create a limit or cap to the number of registrations for a given event. I've had to use a Web Source API in order to fix this short term but I hope they can find a solution in the near future. What ...

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JW

Jesse W

04/12/15

3.5 out of 5

"Marketo makes my life easier"

What do you like best about Adobe Marketo Engage? SalesForce integration is a big deal to us. Also Marketo makes it easy to score leads and interact with with our customers or potential customers. What do you dislike about Adobe Marketo Engage? It's not very user friendly nor self explanatory. Recommendations to others considering Adobe Marketo Engage: I would highly recommend taking the time to watch the videos, and maybe even talk to a Marketo specialist who has been certified. What ...

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TS

Tyria S

04/11/15

4.5 out of 5

"A great platform to truly connect with your audience and keep the touch points going"

What do you like best about Adobe Marketo Engage? I love the fact that we can easily drag and drop to design web pages. It gives us the opportunity to spend more time finding compelling imagery, user experience, and copy since we don't have to spend time thinking about coding and capabilities. I also love the social media integration capabilities. We can drive people to our landing pages from social as well as encourage them to share the landing pages to their networks, subsequently ...

Read more

TS

Tyria S

04/11/15

4.5 out of 5

"A great platform to truly connect with your audience and keep the touch points going"

What do you like best about Adobe Marketo Engage? I love the fact that we can easily drag and drop to design web pages. It gives us the opportunity to spend more time finding compelling imagery, user experience, and copy since we don't have to spend time thinking about coding and capabilities. I also love the social media integration capabilities. We can drive people to our landing pages from social as well as encourage them to share the landing pages to their networks, subsequently ...

Read more

TD

Tiffany D

04/10/15

4 out of 5

"Great Tool For Marketing Automation"

What do you like best about Adobe Marketo Engage? Marketo is one of the most intuitive marketing automation tools out there. In a lean marketing team, it's ease-of-use enables you to extend your marketing outreach and do more with less. What do you dislike about Adobe Marketo Engage? I love that Marketo integrates with Salesforce so quickly - web leads can appear and alert sales within a minute. BUT - if you have a relatively complex or imperfect SFDC instance, you're in trouble. Marketo ...

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DM

Debbie M

04/10/15

5 out of 5

"The Tesla of Marketing Automation Platforms"

What do you like best about Adobe Marketo Engage? The ease of use and features. The complete package it offers. My favorite is the community and how active it is. I have access to a wealth of information and people are so responsive when you need help. What do you dislike about Adobe Marketo Engage? I love it all, there is nothing I dislike. If I were to say one thing, lack of WYSIWYG for templates. Recommendations to others considering Adobe Marketo Engage: It's my number one choice, ...

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RW

Richard W

04/10/15

5 out of 5

"Confirmed Marketo Fan!"

What do you like best about Adobe Marketo Engage? Marketo is extremely easy to use and implement. It's simple enough for a non-technical market to understand but also has the flexibility for technical marketers to run more advanced tactics. What do you dislike about Adobe Marketo Engage? I wouldn't say there is anything I dislike about the product, it's more about finding the internal resources and bandwidth to tap into all the opportunities that the platform offers. Recommendations to ...

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JH

Justin H

04/10/15

3.5 out of 5

"I oversaw our on boarding email campaigns for our new cloud products."

What do you like best about Adobe Marketo Engage? The ease of connecting to other enterprise systems, to social, and the see complete profiles on out users. What do you dislike about Adobe Marketo Engage? I would like to see more done to connect with more social and community platforms like Lithium. What problems is Adobe Marketo Engage solving and how is that benefiting you? Product Adoption

AU

Anonymous User

04/10/15

3.5 out of 5

"Responsible for the post installation customization and optimization with our Marketo client base."

What do you like best about Adobe Marketo Engage? Intuitive and ease of use interface that makes the onboarding of new users more efficient. What do you dislike about Adobe Marketo Engage? The ease of use of the interface and the reporting interface provide first time users challenges. What problems is Adobe Marketo Engage solving and how is that benefiting you? Automating the marketing operations functions at fortune 5000 clients to improve lead generation and lead nurture strategies.

JH

Justin H

04/10/15

3.5 out of 5

"I oversaw our on boarding email campaigns for our new cloud products."

What do you like best about Adobe Marketo Engage? The ease of connecting to other enterprise systems, to social, and the see complete profiles on out users. What do you dislike about Adobe Marketo Engage? I would like to see more done to connect with more social and community platforms like Lithium. What problems is Adobe Marketo Engage solving and how is that benefiting you? Product Adoption

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].