Marketo Reviews in November 2026: User Ratings, Pros & Cons

"Loving Marketo for three years"

What do you like best about Adobe Marketo Engage? Marketo allows us to segment and speak to our customers and prospects. Smooth integrations with Salesforce and other third party tools allow us to customize this tool to meet our needs. What do you dislike about Adobe Marketo Engage? Occasionally they are a little behind, specifically with mobile development and responsive design. Recommendations to others considering Adobe Marketo Engage: If you area small to midsize company, consider the ...

"Loving Marketo for three years"

What do you like best about Adobe Marketo Engage? Marketo allows us to segment and speak to our customers and prospects. Smooth integrations with Salesforce and other third party tools allow us to customize this tool to meet our needs. What do you dislike about Adobe Marketo Engage? Occasionally they are a little behind, specifically with mobile development and responsive design. Recommendations to others considering Adobe Marketo Engage: If you area small to midsize company, consider the ...

"Review"

What do you like best about Adobe Marketo Engage? My friend works there and gives me tips. He is a good salesman What do you dislike about Adobe Marketo Engage? Sometimes it can be difficult to use and set up campaigns What problems is Adobe Marketo Engage solving and how is that benefiting you? Trying to get marketing campaigns out the door

"Marketo - Simple & Sophisticated"

What do you like best about Adobe Marketo Engage? It's the most painless tool I've used for Marketing Automation. It's easy to learn the basics for email campaigns and landing pages. What do you dislike about Adobe Marketo Engage? I keep on getting error messages upon login. Sometimes when I work, it doesn't save all the things I've done, and I have to refresh my browser. Also, reporting is rather lousy. I flinch when people ask "Which were the most popular links in this newsletter?" ...

"With great power..."

What do you like best about Adobe Marketo Engage? Marketo is the most advanced marketing tool that I've used to date. It has so much functionality. I love that you can track practically anything. It has the ability to track and measure the most common marketing tools - email, web and ppc. What do you dislike about Adobe Marketo Engage? The learning curve is huge. All of that functionality comes with the need to learn how to "program" workflows. While you're not writing code, you do have to ...

"The best at what it does, but far from perfect"

What do you like best about Adobe Marketo Engage? Marketo RTP makes me feel like a kid in a candy store. The ability to custom tailor our website calls-to-action as well as our retargeting ads based on target accounts or even just anonymous but defining data is a ground-breaker. Nurture flows, which automatically engage people with content on a timed basis to push them through the buyer journey, teams up perfectly with RTP to form the one-two knockout needed to personalize and optimize the ...

"Confused But Optimistic"

What do you like best about Adobe Marketo Engage? I quite enjoy the ability to clone programs, emails, etc. and all the assets that are within the programs. It's a great time saver and helps ensure that I don't miss any steps along the way - I just create the first 'template' program and just copy it from there each time I need it. What do you dislike about Adobe Marketo Engage? We went with Marketo over other competitors because of the reporting capabilities, but I have to admit that I'm ...

"A better customer experience with Marketo!"

What do you like best about Adobe Marketo Engage? Marketo allows me to send the right message to the right person at the right time. That is crucial for being relevant to our and any customer market! What do you dislike about Adobe Marketo Engage? One thing that I wish Marketo would fix is how to create a limit or cap to the number of registrations for a given event. I've had to use a Web Source API in order to fix this short term but I hope they can find a solution in the near future. What ...

"Email Marketing Manager"

What do you like best about Adobe Marketo Engage? Marketo makes lead nurturing a breeze. The engagement engine is easy-to-use, allowing us to customize and segment streams across our different business units. Using dynamic content, we can easily customize content based on their vertical market and where they are in the buying cycle. What do you dislike about Adobe Marketo Engage? Although easy-to-use, I wish we had the ability to customize the engagement streams. More specifically the ...

"Marketo Helped Us Achieve Our Corporate Goals & Attribute Success to Marketing"

What do you like best about Adobe Marketo Engage? The drag & drop landing page editor/creation tool is great! What do you dislike about Adobe Marketo Engage? While the email editor is super easy to use, it would be great if it worked more like the landing page editor. Recommendations to others considering Adobe Marketo Engage: Marketo helps you do more with less staff, and it allows you to automatically connect with your customers and prospects in the right way at the right time! What ...