Marketo Reviews in November 2026: User Ratings, Pros & Cons

"Marketo helps to blur the line between marketing and sales"

What do you like best about Adobe Marketo Engage? My favorite feature is the Sales Insight plugin for Salesforce. This tool allows the sales team to see what web and scoring activity has occurred on the lead. We can also create custom marketing campaigns that allow a sales rep to recycle a lead back to marketing. What do you dislike about Adobe Marketo Engage? The system can run slow at times and reporting seems to be challenging. The high level, out-of-the-box, reports are good, but if ...

"Powerful Automation Capabilities"

What do you like best about Adobe Marketo Engage? The automation capabilities and ease of using said capabilities far outpaces any tool I have ever used. The ability to setup triggered campaigns that walk your customer directly through the buying journey and respond to your customers digital "body language" is invaluable. I also love and utilize Marketo's ever expanding API What do you dislike about Adobe Marketo Engage? I wish the API were a bit faster. Sometimes when working with large ...

"Powerful Automation Capabilities"

What do you like best about Adobe Marketo Engage? The automation capabilities and ease of using said capabilities far outpaces any tool I have ever used. The ability to setup triggered campaigns that walk your customer directly through the buying journey and respond to your customers digital "body language" is invaluable. I also love and utilize Marketo's ever expanding API What do you dislike about Adobe Marketo Engage? I wish the API were a bit faster. Sometimes when working with large ...

"Loved the tool so much I worked there. Now I bought it again - and use Marketo to drive hyper-growt"

What do you like best about Adobe Marketo Engage? The flexibility of the tool - I run the campaigns I want and am able to track their members, performance, and success the way I want. Great tool across marketing - events, demand, customer marketing, and more. I use the select edition - giving me access to their social tools. I also use RTP, which we are using for regional and industry campaigns. What do you dislike about Adobe Marketo Engage? The community has had a number of bugs - ...

"Marketo - The best all around CRM available"

What do you like best about Adobe Marketo Engage? Marketo is a great tool that allows us the depth of analysis and lead routing that we need. What do you dislike about Adobe Marketo Engage? I have been using Marketo for over a year, It has been all good. Recommendations to others considering Adobe Marketo Engage: I believe this is in the pipeline, but email responsive designs as easy as the landing page solution What problems is Adobe Marketo Engage solving and how is that benefiting ...

"Loved the tool so much I worked there. Now I bought it again - and use Marketo to drive hyper-growt"

What do you like best about Adobe Marketo Engage? The flexibility of the tool - I run the campaigns I want and am able to track their members, performance, and success the way I want. Great tool across marketing - events, demand, customer marketing, and more. I use the select edition - giving me access to their social tools. I also use RTP, which we are using for regional and industry campaigns. What do you dislike about Adobe Marketo Engage? The community has had a number of bugs - ...

"Marketo Marketing Automation: Pretty dang solid."

What do you like best about Adobe Marketo Engage? For prototypical B2B companies (~9 month sales cycles, fewer leads, larger deal sizes), Marketo is a great choice. If you have a larger operation than this, just make sure you have the necessary help lined up—the optimization process can get a bit tricky. For active lead databases below 800k, I would 100% recommend Marketo. What do you dislike about Adobe Marketo Engage? Once you're at the point of having 800k+ leads, Marketo can become a ...

"Marketo Marketing Automation: Pretty dang solid."

What do you like best about Adobe Marketo Engage? For prototypical B2B companies (~9 month sales cycles, fewer leads, larger deal sizes), Marketo is a great choice. If you have a larger operation than this, just make sure you have the necessary help lined up—the optimization process can get a bit tricky. For active lead databases below 800k, I would 100% recommend Marketo. What do you dislike about Adobe Marketo Engage? Once you're at the point of having 800k+ leads, Marketo can become a ...

"There is a Marketo for that..."

What do you like best about Adobe Marketo Engage? You can do anything with this tool! Fully customized campaigns, workflows, lead assignment, landing pages, forms, etc. All with a very easy to navigate UI. This tool has enabled me to boost email engagement tremendously and have a better understanding of our Marketing Pipeline. What do you dislike about Adobe Marketo Engage? This is not an out of box software. Like any tool, you have to have some vision of the desired end goal. Consultants ...

"There is a Marketo for that..."

What do you like best about Adobe Marketo Engage? You can do anything with this tool! Fully customized campaigns, workflows, lead assignment, landing pages, forms, etc. All with a very easy to navigate UI. This tool has enabled me to boost email engagement tremendously and have a better understanding of our Marketing Pipeline. What do you dislike about Adobe Marketo Engage? This is not an out of box software. Like any tool, you have to have some vision of the desired end goal. Consultants ...