Marketo Reviews in November 2026: User Ratings, Pros & Cons

"Powers our Marketing with just a few hiccups "

What do you like best about Adobe Marketo Engage? Marketo allows us to streamline communications with our leads and current customer base. Having an overview of all marketing communications touching customers is incredibly helpful. It is also great for tracking marketing campaigns impact overall. If all of our marketing efforts weren't in Marketo, we wouldn't have a useful way to track ROI and impact. What do you dislike about Adobe Marketo Engage? The SFDC integration limitations have been ...

"Customized Marketing Automation for Consistent Future Growth"

What do you like best about Adobe Marketo Engage? The simplicity of use drives quick adoption and allows you to ramp-up quickly so that you are moving on to more complex programs in the matter of weeks opposed to months or quarters. The Community is a powerful tool which allows this adoption and other Marketo users are always eager to help you with any problems you may encounter. What do you dislike about Adobe Marketo Engage? There are times when the system gets bogged down and simple ...

"Customized Marketing Automation for Consistent Future Growth"

What do you like best about Adobe Marketo Engage? The simplicity of use drives quick adoption and allows you to ramp-up quickly so that you are moving on to more complex programs in the matter of weeks opposed to months or quarters. The Community is a powerful tool which allows this adoption and other Marketo users are always eager to help you with any problems you may encounter. What do you dislike about Adobe Marketo Engage? There are times when the system gets bogged down and simple ...

"Traffic boost at the click of a button"

What do you like best about Adobe Marketo Engage? We are a company with many products and we keep sending cross mailers. Marketo, helps us to categorize these leads based on products so that we can trigger mails at the time when we want to. This helps us in getting better open rates and better engagement overall. What do you dislike about Adobe Marketo Engage? There was this one feature that I really wanted which is not available with Marketo. A visitor visits multiple pages before going to ...

"A Marketers dream come true! "

What do you like best about Adobe Marketo Engage? ease of use, automation management and the community support What do you dislike about Adobe Marketo Engage? Wish costs weren't associated with the # of leads like Salesforce What problems is Adobe Marketo Engage solving and how is that benefiting you? Increasing conversion rates via email marketing Opportunity analyzer = showing your bottom line integration with almost all other platforms utilized by our marketing team in depth reporting ...

"A Marketers dream come true! "

What do you like best about Adobe Marketo Engage? ease of use, automation management and the community support What do you dislike about Adobe Marketo Engage? Wish costs weren't associated with the # of leads like Salesforce What problems is Adobe Marketo Engage solving and how is that benefiting you? Increasing conversion rates via email marketing Opportunity analyzer = showing your bottom line integration with almost all other platforms utilized by our marketing team in depth reporting ...

"Marketo Review"

What do you like best about Adobe Marketo Engage? There are a lot of things I like best about Marketo! The segmentation tool is great and helps me send more targeted emails to my clients. The new landing page editor is much easier to use. When you start using Marketo, make sure you learn how to use tokens and dynamic segmentation - both as huge time savers! The best part is probably the community: if you're ever stuck on something, you can always find the answer on the community! What do ...

"Marketo Review"

What do you like best about Adobe Marketo Engage? There are a lot of things I like best about Marketo! The segmentation tool is great and helps me send more targeted emails to my clients. The new landing page editor is much easier to use. When you start using Marketo, make sure you learn how to use tokens and dynamic segmentation - both as huge time savers! The best part is probably the community: if you're ever stuck on something, you can always find the answer on the community! What do ...

"Very good tool - but a lot of work to manage it."

What do you like best about Adobe Marketo Engage? It is a very comprehensive marketing automation tool that can do just about anything and everything you can imagine to nurture your leads. What do you dislike about Adobe Marketo Engage? The implementation and the amount of time it takes to build every single feature and functionality to work with your company and their campaigns. Recommendations to others considering Adobe Marketo Engage: Just be sure that you have a lot of IT support and ...

"Marketo helps to blur the line between marketing and sales"

What do you like best about Adobe Marketo Engage? My favorite feature is the Sales Insight plugin for Salesforce. This tool allows the sales team to see what web and scoring activity has occurred on the lead. We can also create custom marketing campaigns that allow a sales rep to recycle a lead back to marketing. What do you dislike about Adobe Marketo Engage? The system can run slow at times and reporting seems to be challenging. The high level, out-of-the-box, reports are good, but if ...