Marketo Reviews in November 2026: User Ratings, Pros & Cons

" Great marketing software"

What do you like best about Adobe Marketo Engage? I have used Marketo in my role for about two years and was always impressed. I can be able to track not only my emails, but develop sophisticated campaigns to drive engagement in a particular market or across a broad spectrum. Additionally, the system was great in providing the engagement reports key prospects had with our organization. I also like the depth of the community and chatting with users about experiences with the product. What do ...

"Enjoy using Marketo "

What do you like best about Adobe Marketo Engage? We like the nurturing, integrations, ease to use, templates. What do you dislike about Adobe Marketo Engage? lot of manual work. Unless a coder stuck with templates. What problems is Adobe Marketo Engage solving and how is that benefiting you? marketing automations - email campaigns, lead nurturing, lead scoring, web forms ... marketing to sales funnel.

"My experience working in has been amazing!"

What do you like best about Adobe Marketo Engage? You can do so many great things in Marketo. I love their calendar, lead scoring, nurturing, the ability to track campaigns and reporting is amazing. It also works very well with Salesforce. What do you dislike about Adobe Marketo Engage? The usability/interface of the product can be confusing for new users of Marketo. It takes a few months for folks to get ramped up. Recommendations to others considering Adobe Marketo Engage: It works best ...

"Easy to love, not as easy to set up"

What do you like best about Adobe Marketo Engage? Great user interface, great time-saving tools to clone programs/campaigns, works like a charm when set up correctly. What do you dislike about Adobe Marketo Engage? Very difficult to set up if you're doing anything remotely atypical. For pure marketing purposes it's great, but you need someone totally dedicated to setting it up, tweaking and monitoring, which is hard for a small organization to do. What problems is Adobe Marketo Engage ...

"You're on an island to start"

What do you like best about Adobe Marketo Engage? loads of functions that make Marketing a breeze reporting - the dashboard is amazing plugs into Salesforce and other CRMs Has integration into multiple other resources What do you dislike about Adobe Marketo Engage? support is terrible not an easy to learn platform the nesting of folders for programs i terrible and confusing the community is mixed bag of good and bad advice Recommendations to others considering Adobe Marketo Engage: perhaps ...

"My experience working in has been amazing!"

What do you like best about Adobe Marketo Engage? You can do so many great things in Marketo. I love their calendar, lead scoring, nurturing, the ability to track campaigns and reporting is amazing. It also works very well with Salesforce. What do you dislike about Adobe Marketo Engage? The usability/interface of the product can be confusing for new users of Marketo. It takes a few months for folks to get ramped up. Recommendations to others considering Adobe Marketo Engage: It works best ...

"Great revenue driver for companies that can support Marketing Automation"

What do you like best about Adobe Marketo Engage? Marketo makes complex nurturing simple through the Engagement Engine. Its a great lead management tool that allows for complex Salesforce.com lead workflow processes. Even if I wasn't a Marketer, Marketo is invaluable to building complex business logic and processes in Salesforce. The platform is also developing robust API connections to allow a true platform ecosystem. In addition, the tool has really embraced omni-channel nurture, which is ...

"Marketo makes us be better Marketers!"

What do you like best about Adobe Marketo Engage? This platform is very easy to learn compared to other MA platforms I've used. It can also be scalable for the enterprise user. In no time at all you can be up and running very quickly with no outside agency support. What do you dislike about Adobe Marketo Engage? That is difficult, as I struggle to find anything major. Little things maybe, that is missing form this platform. I would like to see a built in section for subscriber/preference ...

"Great revenue driver for companies that can support Marketing Automation"

What do you like best about Adobe Marketo Engage? Marketo makes complex nurturing simple through the Engagement Engine. Its a great lead management tool that allows for complex Salesforce.com lead workflow processes. Even if I wasn't a Marketer, Marketo is invaluable to building complex business logic and processes in Salesforce. The platform is also developing robust API connections to allow a true platform ecosystem. In addition, the tool has really embraced omni-channel nurture, which is ...

"Marketo makes us be better Marketers!"

What do you like best about Adobe Marketo Engage? This platform is very easy to learn compared to other MA platforms I've used. It can also be scalable for the enterprise user. In no time at all you can be up and running very quickly with no outside agency support. What do you dislike about Adobe Marketo Engage? That is difficult, as I struggle to find anything major. Little things maybe, that is missing form this platform. I would like to see a built in section for subscriber/preference ...