Marketo Reviews in November 2026: User Ratings, Pros & Cons

"I am a daily user overseeing a 3 person marketing execution team."

What do you like best about Adobe Marketo Engage? Marketo is a super flexible engagement platform that goes way beyond tradition email marketing. We make extensive use of engagement programs and scoring. What do you dislike about Adobe Marketo Engage? Reporting can be difficult as information isn't always shown on the same screen. Duplicates are difficult to manage and in many cases may require an additional solution. Recommendations to others considering Adobe Marketo Engage: If your only ...

"A messy product that fights you at every twist and turn"

What do you like best about Adobe Marketo Engage? There's nothing I like about Marketo. It's simply a hard product to like, starting from the awful visual appearance, it's poorly organized and every feature has some angle that simply is not designed with the user in mind. What do you dislike about Adobe Marketo Engage? The UI is hard to learn. Even after multiple attempts at watching videos and succeeding at performing my tasks, I always feel like there's something I'm doing wrong and I'm ...

"CMO mid-size B2B company perspective - 2x user"

What do you like best about Adobe Marketo Engage? * Completeness of product; ability to create a closed loop tracking system * Salesforce.com integration * Robust user community What do you dislike about Adobe Marketo Engage? * Major Issue isn't so much of what was disliked as it was that Marketing Automation isn't easy. To work correctly it requires strategic alignement with sales and marketing, marketing executive understanding of marketing automation issues, ability to put together ...

"Solid B2B automation platform that offers extensive nurturing and scoring functionality"

What do you like best about Adobe Marketo Engage? Great online Community that I frequently reference for product releases, grow product knowledge, ask for input of other users, etc. Responsive support that is helpful with troubleshooting. Active User Group network. Extensive Certification program with different levels, prep support, and multiple test taking options. The lead scoring functionality is comprehensive and the best that I've found to date. Also, the B2B nurture capabilities far ...

"Nice Software "

What do you like best about Adobe Marketo Engage? Marketo has many useful features for Marketers. I can create a sharp website without any coding skills. Just easily drag and drop images, words and tracking code to the webpage. What do you dislike about Adobe Marketo Engage? In terms of web design, because Marketo is not an offline software and id built on website, it is very slow to upload the latest changes, Although Marketo created mobile website automatically, but the mobile design ...

"Marketo helps align our sales and marketing efforts"

What do you like best about Adobe Marketo Engage? I like the segmentation abilities as well as the email targeting. The email creation tool is easy to use and I like that I have the ability to edit in the HTML. I also like all the ways we can sync with Saleforce and track our leads through the sales cycle. What do you dislike about Adobe Marketo Engage? The landing page editor needs a little work - would love to be able to group select elements. Recommendations to others considering Adobe ...

"Marketo helps align our sales and marketing efforts"

What do you like best about Adobe Marketo Engage? I like the segmentation abilities as well as the email targeting. The email creation tool is easy to use and I like that I have the ability to edit in the HTML. I also like all the ways we can sync with Saleforce and track our leads through the sales cycle. What do you dislike about Adobe Marketo Engage? The landing page editor needs a little work - would love to be able to group select elements. Recommendations to others considering Adobe ...

"Pretty Awesome Tool"

What do you like best about Adobe Marketo Engage? It's an easy to use tool that is incredibly powerful for executing campaigns quickly and cost effectively. Team members are able to get up and running the tool in a matter of hours due their easy on-demand training. Even integrating with Salesforce.com is a simple process. Marketo is constantly innovating and adding new modules. They offer at least one new product update a month for the basic version and you have the ability to vote on ...

"Pretty Awesome Tool"

What do you like best about Adobe Marketo Engage? It's an easy to use tool that is incredibly powerful for executing campaigns quickly and cost effectively. Team members are able to get up and running the tool in a matter of hours due their easy on-demand training. Even integrating with Salesforce.com is a simple process. Marketo is constantly innovating and adding new modules. They offer at least one new product update a month for the basic version and you have the ability to vote on ...

" Great marketing software"

What do you like best about Adobe Marketo Engage? I have used Marketo in my role for about two years and was always impressed. I can be able to track not only my emails, but develop sophisticated campaigns to drive engagement in a particular market or across a broad spectrum. Additionally, the system was great in providing the engagement reports key prospects had with our organization. I also like the depth of the community and chatting with users about experiences with the product. What do ...