Marketo Reviews in November 2026: User Ratings, Pros & Cons

"Marketo is a must in 2015!"

What do you like best about Adobe Marketo Engage? A centralized data warehouse to bring together a sales and marketing tool that streamlines the typically silo-ed teams. What do you dislike about Adobe Marketo Engage? Integration with SugarCRM is a bit custom. What problems is Adobe Marketo Engage solving and how is that benefiting you? Data disparates, sales and marketing efforts alignment, customer communications, lead scoring, lead nurturing, reporting, lower cost per lead, higher ROI.

"Powerful, Easy-to-use Platform"

What do you like best about Adobe Marketo Engage? Marketo is such a powerful platform, enabling you to build out customized templates that internal teams can self-serve, create globalized views, strong integrations and APIs, just a examples. There's so much more, but the platform definitely makes businesses more successful & proves ROI. I've used Marketo for internal communications, external prospecting and even trained international teams on best practices customized for their regions. ...

"A great ESP for B2C"

What do you like best about Adobe Marketo Engage? Smart lists are the way of the future. I cannot express how much more efficient, accurate, and clean smart lists are compared to normal list pulls I have used with previous ESPs. Smart lists easily let you define your audience parameters and suddenly you have an audience ready to go. What do you dislike about Adobe Marketo Engage? Some of the A/B testing features (specifically declaring a winner) don't always work flawlessly. However, the ...

"A complete Marketing Engine at your fingertips"

What do you like best about Adobe Marketo Engage? There are many great features that I love about Marketo but one of my favorites which probably doesn't get a lot of attention in reviews in Revenue Explorer and Revenue Cycle Modeler. There are lots of marketing automation and email marketing tools out there but Marketo has fully integrated a very powerful analytics engine with their solution. The Revenue Explorer is a robust, enterprise-strength, feature rich BI tool to analyze, monitor ...

"Marketo - knocking out birds with a stone"

What do you like best about Adobe Marketo Engage? As a current user of the product, I like how easy it is to navigate around the platform. It is a much needed tool in the marketing department. What do you dislike about Adobe Marketo Engage? Some of the social aspects could be upgraded. When making a landing page, flipping back between the social shares for Twitter Facebook and LinkedIn doesn't save them right away and it drives me insane. Recommendations to others considering Adobe Marketo ...

"Top 3 "

What do you like best about Adobe Marketo Engage? The program level tokens are a life saver for product campaigns. We have numerous products within our company, so this is a time saver. What do you dislike about Adobe Marketo Engage? The program tokens are not trackable, meaning you are not able to set up interesting moments to pick up URLs using the program tokens. Recommendations to others considering Adobe Marketo Engage: Great tool for mid-size companies and enterprises. What problems ...

"Architecture is everything - get it right the first time"

What do you like best about Adobe Marketo Engage? Deep customizability. This really is like buying a set of tools. Don't expect it to 'do' anything out of the box. But when you plan what you want it to do, there's a lot of flexibility there to run things how you want them to run. Basically integrates with everything and anything you might want to run. 3rd party tools make sure they integrate well with Marketo. It's like shopping for phone cases when you own a current iPhone -you'll have ...

"So far so good"

What do you like best about Adobe Marketo Engage? The user interface is quite friendly and there are a lot of features available. The way they've mapped out the design studio, marketing activities, analytics and more is pretty helpful! What do you dislike about Adobe Marketo Engage? i wish the reporting features were more advanced for lead and account levels. Recommendations to others considering Adobe Marketo Engage: Ensure you're able to define your goals clearly before signing the doted ...

"Marketo is Easy to Use"

What do you like best about Adobe Marketo Engage? We use Marketo for our marketing linked to SF. It has proven easy to use and highly effective for our sales department. What do you dislike about Adobe Marketo Engage? At this point there is not anything I found that I dislike. What problems is Adobe Marketo Engage solving and how is that benefiting you? Tracking of marketing initiatives

"Best Automation Tool on the Market"

What do you like best about Adobe Marketo Engage? Very user friendly and instinctive. Works for both small businesses and enterprise What do you dislike about Adobe Marketo Engage? Price is up there so it's a little less simple for small businesses to afford What problems is Adobe Marketo Engage solving and how is that benefiting you? Increase in leads reaching MQL