Marketo Reviews in November 2026: User Ratings, Pros & Cons

"Flexible & Scalable"

What do you like best about Adobe Marketo Engage? The flexible configuration for campaigns What do you dislike about Adobe Marketo Engage? Some of the integration points with Salesforce (although this is most likely a SFDC issue) What problems is Adobe Marketo Engage solving and how is that benefiting you? Providing insightful information to Sales and Marketing. The ability to fine tune our marketing strategy and scale our programs to provide more content and gather more leads.

"Difficult to use for new users"

What do you like best about Adobe Marketo Engage? Creating email campaigns is relatively simple. Creating forms and getting leads through those is simple, too. What do you dislike about Adobe Marketo Engage? Analytics reports are incredibly confusing and frustrating. If you don't have phone support (and you don't get it with Spark), getting your questions answered can take up to 24 hours (and it usually takes about that long), and you often don't get a right answer the first time. It seems ...

"Simply the best"

What do you like best about Adobe Marketo Engage? Visual and intuitive interface that allows you to layout your marketing programs in a way you can understand. What do you dislike about Adobe Marketo Engage? Can slow down if you have millions of records, but there are ways around this. Recommendations to others considering Adobe Marketo Engage: Spend the time to learn it and you'll wonder how you lived without it. What problems is Adobe Marketo Engage solving and how is that benefiting ...

"Manufacturing B2B Success with Marketo"

What do you like best about Adobe Marketo Engage? I have worked in multiple marketing automation platforms and Marketo checked all the boxes we required. We are a B2B manufacturer and sell through a distribution channel and Marketo has been able to assist us in setting up segmentation and customized to our needs. We also work with other 3rd party systems and Marketo is able to configure and communicate with those systems. What do you dislike about Adobe Marketo Engage? We have had some ...

"Not your Grandma's Email Automation Platform!"

What do you like best about Adobe Marketo Engage? I enjoy the availability of features within the Marketo platform, there are a wide range of features that come not only standard but as add-ons that really allow the platform to be personalized for each company's needs and desires. There is ease and flexibility for how each platform/instance can be implemented and used. I like the community, which offers amazing support and learning materials as well as opportunities to connect to other ...

"Great tool based on the experience of former Eloqua user"

What do you like best about Adobe Marketo Engage? Great tool! As a former Eloqua user I can agree that Marketo is easier to use. Though Marketo is not "easy" - it does have a learning curve even after familiarity with general industry concepts. So far I have not ran into a situation when something I used to do in Eloqua could not be done in Marketo. I am sure there are differences, but for the general day-to-day operations, everything is there - and a bit easier to use. What do you dislike ...

"Solid marketing automation platform with good Salesforce integration and great support"

What do you like best about Adobe Marketo Engage? Marketo gives you everything you need for marketing automation (nurturing, scoring, reporting, deep Salesforce integration). You can really mold it to fit your business process. Their support team is fantastic. They work with you to understand what you are trying to accomplish, and help you get there. What do you dislike about Adobe Marketo Engage? The WYSIWG email and LP editor could use some polishing. More valuable out-of-the-box ...

"Marketing automation at it's best"

What do you like best about Adobe Marketo Engage? The extensive capabilities in marketing automation What do you dislike about Adobe Marketo Engage? It can be a difficult program to learn, but it does provide plenty of videos/articles to help the process. What problems is Adobe Marketo Engage solving and how is that benefiting you? Automation is key. We used to send everything manually.

"Marketo Review"

What do you like best about Adobe Marketo Engage? What I like best is the ease of the platform. It's truly marketer friendly. What do you dislike about Adobe Marketo Engage? We are having issues integrating with SugarCRM. We are unable to create multiple product interests. However, with the role out of Custom Objects we hope to fix this. We are having our developers explore this. What problems is Adobe Marketo Engage solving and how is that benefiting you? Leaky sales funnel. Marketo is ...

"Simply the most effective Marketing Automation tool for proving ROI"

What do you like best about Adobe Marketo Engage? The complexity of reports you're able to pull in RCE is amazing. It does take a skilled analytics expert to get you the right reports, but it's certainly worth the investment. Also, the ability to integrate with hundreds of other solutions from webinars and live events to data enrichment and CRM systems, all the best solutions integrate with Marketo. What do you dislike about Adobe Marketo Engage? Why do I need 40 characters to say there's ...