Marketo Reviews in November 2026: User Ratings, Pros & Cons

"Customization of Marketo"

What do you like best about Adobe Marketo Engage? Marketo provides the framework my team needs to be successful. We've created customizations that have provided a more meaningful lead hand-off process to sales, and with the help of launchpoint partners, we have a tech stack that enables us to report on the metrics that matter most to leadership - ROI and Revenue for Marketing activities. What do you dislike about Adobe Marketo Engage? My only dislikes are related to the "net new" nature of ...

"Support Review for Chris Johnson from Rackspace"

What do you like best about Adobe Marketo Engage? Quick response times and detailed resolution explanations What do you dislike about Adobe Marketo Engage? Marketo itself is pretty slow, but I understand it has A LOT of queries to go through for even the simplest tasks. It is also very hard to send qualified leads to sales with easy-to-access/understand insights to WHY the prospect/customer scored up to MQL. Recommendations to others considering Adobe Marketo Engage: Do it. What problems is ...

"Marketo is AWESOME!!"

What do you like best about Adobe Marketo Engage? This is a great tool for marketers looking to become revenue generators. It offers great email features, landing page creation, tracking, and more. What do you dislike about Adobe Marketo Engage? Not much. This system has worked great for me and several of the companies I have worked for. What problems is Adobe Marketo Engage solving and how is that benefiting you? Marketing sales alignment Reporting Better programs

"Best in class automation tool"

What do you like best about Adobe Marketo Engage? Usability - I switched to Marketo from Eloqua, and I was able to learn the system and become a power user very quickly, making the transition seamless. Usability has also been a major win when it comes to other users in the organization who aren't in the system as much. With Eloqua, I was constantly troubleshooting issues, but with Marketo the other users are more self-sufficient. Salesforce Sync - The speed of the sync between Marketo and ...

"The best marketing automation tool out there"

What do you like best about Adobe Marketo Engage? Marketo is very easy to use and integrates well with other platforms. We rely on it heavily for integration with Salesforce and the insight it provides to those users. The additional resources and community are a plus as well. What do you dislike about Adobe Marketo Engage? Customer service is not a strong point. I sometimes find when I talk with support they are not knowledgeable. I once had someone at support ask me what a test email ...

"Quick Wins + The Long Game = Marketo Success"

What do you like best about Adobe Marketo Engage? The absolute flexibility and depth of this program compared to other MA systems. The support from Marketo is second to none as you learn to use the platform. Once you start the implementation you can use the learning portal to implement some very quick wins. On a more sustained level there seems to be no end to the campaigns and programmes you can implement to change the business and increase lead engagement, shorten the sales cycle and ...

"Human to Human Conversations."

What do you like best about Adobe Marketo Engage? Marketo has provided us the ability to effectively nurture our customers through the buying cycle in a personal and relevant way; we no longer send mass offers or information. The ability to segment our conversations and better understand what leads to conversions is proving a game-changer for our company. What do you dislike about Adobe Marketo Engage? It doesn't appear that Marketo is providing the appropriate resources for the SMB and B2C ...

"Marketo is awesome!"

What do you like best about Adobe Marketo Engage? I like how easy it is to organize our assets in Marketo. What do you dislike about Adobe Marketo Engage? Sometimes the responsiveness is not as quick as I would like it to be. For example, I find myself sometimes repeating the same action over and over to just link a URL to an image, or something as simple as that. What problems is Adobe Marketo Engage solving and how is that benefiting you? We've been able to communicate easily and quickly ...

"The easy templated approach and creation"

What do you like best about Adobe Marketo Engage? This has saved time and in turn money by allowing our team to turn campaigns around simply and easily and ensuring we follow all the brand guidelines of the organisation What do you dislike about Adobe Marketo Engage? source tracking is limited especially when dealing with an anonymous audience What problems is Adobe Marketo Engage solving and how is that benefiting you? ease of use and a consistency of approach across different users

"Rough start but excited by the possibilities"

What do you like best about Adobe Marketo Engage? The lead scoring and nurturing tools are great! Looking forward to getting our CRM sync up so we can really take advantage of these tools. What do you dislike about Adobe Marketo Engage? We are still struggling to complete our custom object so we can pull in the correct date from our custom CRM. It has been a year long process at this point. Without it working properly we are not able to use the platform effectively. What problems is Adobe ...