Marketo Reviews in November 2026: User Ratings, Pros & Cons

"Marketo is a tremendous tool for marketers"

What do you like best about Adobe Marketo Engage? The functionality is easy to navigate, and the tutorials in Marketo University make self-learning incredibly easy. From there, building landing pages, smart lists and campaigns can help you on your way What do you dislike about Adobe Marketo Engage? I have never had an account manager who was particularly reliable or responsive, but most of the questions/issues that arise end up resolved with some research and help from the Marketo ...

"An always improving experience"

What do you like best about Adobe Marketo Engage? The platform is always improving. So much so that it got to be too much change from their monthly cadence that they roll out updates quarterly. Sometimes a dozen at a time! If there's something you want to do that isn't available, chances are it's coming & soon! The activities are straight forward enough, user friendly enough, and simple enough to be up and running in no time. It almost has an 'apple' feel to it on how easy it is. What do ...

"Robust Marketing Automation Platform "

What do you like best about Adobe Marketo Engage? Marketo not only offers robust tools for demand generation, lead nurturing, lead scoring, segmentation, and marketing ROI measurement, but it's also easy to use! It's a very intuitive platform which allows users to get up to speed quickly. It's also very flexible, allowing for companies of all shapes and sizes to build out the platform to meet their specific needs. Integration with Salesforce is excellent as well. What do you dislike about ...

"Just getting started"

What do you like best about Adobe Marketo Engage? I am just getting started with Marketo and I love all the functionality and effective ways I can build out and configure flow steps. For example, I am creating assignment criteria based on Region and leads coming into my SFDC are automatically sync'd and assigned to the correct person. We did this all manually before -- manually entered the lead and assigned, created tasks etc. Now it is all automated. What do you dislike about Adobe Marketo ...

"Automation Excellence"

What do you like best about Adobe Marketo Engage? Marketo makes it very easy to use and customizable. The ability to clone things save a lot of time and helps to keep programs consistent. It is a very important tool for our Marketing and Sales teams. What do you dislike about Adobe Marketo Engage? As a fairly new Marketo user the only dislike I have is that I do not know how to use it to its full potential. Saying this, Marketo has a passionate group of users and a robust community to help ...

"Fantastic Tool for Marketers, but Could Be More User Friendly"

What do you like best about Adobe Marketo Engage? The level of reporting and dial-down capabilities are very strong. Someone new to Marketo could quickly and easily understand the variety of reports available. And for someone advanced with Marketo, report creation can become quite dynamic and useful. Also, one of my favorite functions is the ability to clone an email or campaign. Many times, our templates are the same and only the information changes. By having the ability to clone, it cuts ...

"Operational all the time, mildly frustrating some of the time"

What do you like best about Adobe Marketo Engage? Makes sending and tracking emails easy. Able to upload images and files for emails fairly easily. What do you dislike about Adobe Marketo Engage? The design interfaces are frustrating, often making you hunt for files. It also tries to out smart anyone with any code sense. What problems is Adobe Marketo Engage solving and how is that benefiting you? We are sending out emails and tracking them with greater ease.

"Manager, Marketing Operations"

What do you like best about Adobe Marketo Engage? The Possibilities seem endless with what you can do to appeal to today's buyer journey, no matter the industry What do you dislike about Adobe Marketo Engage? Being that the marketing automation industry is relatively new, there always seems to be a lack of resources that are dedicated to fueling the system; content, designers, MA support. Recommendations to others considering Adobe Marketo Engage: It's a heavy undertaking, but when you get ...

"Marketo is my right arm"

What do you like best about Adobe Marketo Engage? The flexibility of the platform is both the strength and the weakness of the product. Marketo is only as good as the structure you build into it, It needs to be built right to begin with or else it will never work. Invest in the right consultant to help you set it up and then it will be your best friend. What do you dislike about Adobe Marketo Engage? The flip side of what I like the best, there is nothing stopping you from building it ...

"Incredibly powerful tool "

What do you like best about Adobe Marketo Engage? I'm able to do pretty much everything I need - from email marketing to reporting to data cleansing to lead management, to budgeting. It's an amazingly powerful tool. It's really helpful to be able to use a combination of behavioral triggers/filters and demographic data to do whatever I need. I've used MFM for 2 years now and it's an amazingly effective tool for managing our complex budget in a way that makes sense for our team. I've also ...