Marketo Reviews in November 2026: User Ratings, Pros & Cons

"I couldn't last a day without it"

What do you like best about Adobe Marketo Engage? Am using Marketo for 6 years not and excited to see how the product progressed during this years to support Marketing ever evolving needs. Not only Marketo is a 'must have' tool for managing online marketing initiatives, it is also very powerful in the way it allows you to keep optimizing your efforts. My fav part is my ability to optimize lead handling and seamlessly provide visibility to our sales teams as to what 'marketing has done for ...

"The best marketing automation tool"

What do you like best about Adobe Marketo Engage? Marketo's core strengths are email marketing, lead gen operations, workflow, analytics, and lists. It has the best integration with Salesforce out of any marketing automation platform. It is the easiest enterprise product on the market. What do you dislike about Adobe Marketo Engage? Load times can be slow. Support can be slow to resolve issues if you don't have an upgraded support plan. Recommendations to others considering Adobe Marketo ...

"Easy, Effective and overall Awesome"

What do you like best about Adobe Marketo Engage? Marketo is a very easy product to use. Given, you will need some training, but once your done with that you'll be running your first campaigns in no time. The product has been consistently upgraded to include more functionality based on market trends and user input. Another benefit of Marketo is that it covers a lot of areas of Marketing and brings it all together in one platform. I have seen marketing teams in small to large organizations ...

"Constantly evolving, ultra flexible - Does take some time to learn!"

What do you like best about Adobe Marketo Engage? Marketo provides a flexible platform which allows you to create whatever experience you can imagine. With it's wide range of features, marketo allows users to mold the customer journey to achieve a great customer experience, practical business analytics and metrics, and to create visibility into marketing processes. Marketo is a high impact marketing tool which can magnify the impact of every other marketing activity in the company. What do ...

""Jusqu'ici tout va bien !" (So far, so good!)"

What do you like best about Adobe Marketo Engage? - you can start your first campaign within a couple of weeks after the product acquisition - you don't need to be a MA expert to use Marketo and ramp-up time is pretty fast - there are a lot of cool features and connectors for event management, CRM integration, SEO, social media - the Marketo community is great and support is fast - there is a wide range of documentation types to accommodate various learning types What do you dislike about ...

"Very powerful, a little slow"

What do you like best about Adobe Marketo Engage? Marketo is amazing at lead/contact data management. Need to change a ton of data all at once? Marketo makes it easy. Want to run some simple analysis on all the records on your database and then use that to segment for an email program? Marketo can do that. Also Marketo makes spinning up masses of emails and landing pages simple. It has a powerful template system that someone with some basic html/css understanding can master. Using the ...

"Marketo is a Must!"

What do you like best about Adobe Marketo Engage? Along with all the great functionality, Marketo is also very intuitive and user friendly. Marketo has a great community that makes it easy to get help and answers when you need it. What do you dislike about Adobe Marketo Engage? I wish that mass updates in SFDC would sync to Marketo more swiftly. Recommendations to others considering Adobe Marketo Engage: If you are just implementing, I highly recommend hiring a 3rd party to get you up and ...

"Best of Breed Fueled by Community"

What do you like best about Adobe Marketo Engage? Marketo combines the best of breed features with a thriving community of users, partners and integrations to form the most complete tool set on the market. Marketo has a user friendly design and interface that immediately promote on-the-job learning. Most marketers we speak with learned simply by doing and Marketo is inviting enough to promote this while also supplying enterprise features that allow experienced users to get the job done. ...

"Incredible Marketing Automation Platform"

What do you like best about Adobe Marketo Engage? The simplicity and ease of the UI is a beautiful thing. Combine that with how functional the software is, you have a huge winner! They also keep adding partners to their system. What do you dislike about Adobe Marketo Engage? There are no major dislikes with the system. They keep on adding new and innovative partners like Bombora who append intent data to contacts within the system What problems is Adobe Marketo Engage solving and how is ...

"Better than most, with room to improve"

What do you like best about Adobe Marketo Engage? Building programs and nurtures and setting up a marketing database is easy. The community is fantastic and Marketo Help is always there with a solution. I often describe Marketo as the "Jet Engine" of email marketing tools. It does a lot of things very well and efficiently, but only if you know how to fly the aircraft. What do you dislike about Adobe Marketo Engage? The email and landing page editors are a real hassle. They are not very ...