Marketo Reviews in November 2026: User Ratings, Pros & Cons

"Outstanding product, well-designed and usable and scales from startups to enterprise-level businesse"

What do you like best about Adobe Marketo Engage? I used several marketing automation tools, up and down market solutions, and find Marketo the market leader and most comprehensive in terms of functionality. What do you dislike about Adobe Marketo Engage? There is so much that the tool has to offer that I feel I don't always get to use it in its full functionality. Recommendations to others considering Adobe Marketo Engage: The beauty of Marketo marketing solution is, you can configure to ...

"A Marketing Automation Tool for Marketers"

What do you like best about Adobe Marketo Engage? Marketo is clearly built especially for marketers - it is a very intuitive and easy to use tool that is honestly a joy to use! What's even better is that, like marketers, Marketo is constantly evolving and offering new and relevant functionality - often times at no cost to current customers. What do you dislike about Adobe Marketo Engage? The standard Analytics section is pretty bare, and the Revenue Cycle Analytics package is clunky and not ...

"Marketo helps marketing teams punch way above their weight"

What do you like best about Adobe Marketo Engage? Easily the best mixture of features, functionality, and ease of use in the automation space. Dead-simple integration with Salesforce.com. Frequent product developments and enhancements continue to put the tool ahead of the pack. As a power user of the tool, I appreciate the responsiveness their development team is to feedback and ideas. What do you dislike about Adobe Marketo Engage? If you're not using Salesforce.com, feature support and ...

"In-Depth Map Platform"

What do you like best about Adobe Marketo Engage? I've now used Pardot, Marketo, and Hubspot extensively during my career, and I can definitely say that Marketo's automation abilities and options are by far the most extensive and deep of the 3. The platform was clearly created with a marketing automation professional in mind. What do you dislike about Adobe Marketo Engage? The software is not always the most intuitive at first glance. Success and understanding of Marketo relies heavily on ...

"CRM integration and readiness"

What do you like best about Adobe Marketo Engage? The product offering, though very similar to other products in it's space, does have a great support team in front of it. Working on a long project with them for a non disclosed high profile customer, I can clearly recommend their support and solutions team. What do you dislike about Adobe Marketo Engage? Marketo's product or Feature package for CRM does integrate inherently for certain environemnts. (Like most Feature packs built by third ...

"Newbie? No problem."

What do you like best about Adobe Marketo Engage? I'm only 3 months into using Marketo in a new position, and it does everything I wish the old CRM system I was using could do-- Easy email layout, landing page creation, forms. Everything works seamlessly together and integrates so smoothly with Salesforce. As a newbie, I was able to get up and running really quickly with guided starter guides and great support from my account manager. The system is really smart behind the scenes too. If you ...

"Good and Getting Better"

What do you like best about Adobe Marketo Engage? The interface, data management and overall logic of the automation features are fantastic. There really isn't anyone who does the automation side better. I've always been a big believer in lead nurturing, but Marketo takes it to a whole different level. The amount of customization I have coupled with the reporting really makes for a powerful tool. What do you dislike about Adobe Marketo Engage? The design aspects of Marketo need work. From ...

"Hands Down Best Marketing Automation Tool Out There."

What do you like best about Adobe Marketo Engage? I started my career using Eloqua. Thought it was the bees knees. Then I found Marketo. Was skeptical that Marketo would be able to do everything Eloqua could. Was pleasantly surprised. That was 4 years ago. Now Marketo has surpassed any other competition out there and continues to be the main innovator in the market. What do you dislike about Adobe Marketo Engage? The APIs can be limiting, especially when looking to export data into other ...

"Marketo - Marketing Automation Tool"

What do you like best about Adobe Marketo Engage? I like the easy navigation in the system. The best part is the tracking system which we can build in the Marketo is high end where we can customize the reports to our need and requirements once we do have all the setup in proper working and ability to provide the required information. What do you dislike about Adobe Marketo Engage? It is good to use this tool as an automation tool rather than an email marketing tool be careful always to have ...

"Powerfull and easy-to-use marketing automation platform"

What do you like best about Adobe Marketo Engage? Ease-of-use versus the completeness of Marketo, Their vision. The constant innovation and continuous development of the product. But I also get an amazing support from Marketo. What do you dislike about Adobe Marketo Engage? It has no MRM module for managing campaigns as projects (who does what when). Also MAM is missing. These features would complete the package in my opinion. It would make it a full interrogated Marketing Management suite ...